Include webinars in your content marketing strategy

Plan, manage, promote, and analyze webinars, along with other content types, with ReadyTalk for Kapost.

Webinars powered by Kapost's content marketing platform

  • Manage your live and recorded webinars in Kapost alongside existing content marketing initiatives.
  • Segment your audience based on buyer persona, buyer stage, or campaign type to ensure targeted webinar messaging.

Collaborate on webinar tasks using Kapost

  • Access insight & tools to manage your webinar from ideation to production to post-production.
  • Eliminate versioning and shared documents—webinar stakeholders can share input on messaging and strategy in Kapost.
  • Create consistent messaging across invitations, landing pages, slide decks, follow-up, and more.
  • Use a comprehensive Kapost editorial calendar to manage blog posts, email campaigns, whitepapers, webinars and more.

Measure your webinar as a combined marketing campaign

  • Promote your webinar through social channels and track activity with Kapost analytics.
  • View attendance data, including how long a participant attended.
  • Gain insight into how an event contributed to specific marketing campaigns.

Extend the life of a webinar beyond the live event

  • Easily import webinar recordings into Kapost.
  • Use recordings in follow-up communications or as part of a future marketing campaign.

Ready to get started with ReadyTalk for Kapost?

For more information regarding Kapost's content marketing platform, visit

*This integration requires active ReadyTalk and Kapost accounts.