Webinars are used by 62% of B2B marketing professionals, and they generate, on average, 20 - 40% of qualified leads from webinar registrants.
The calculator below will help you identify what your webinar program is costing you and then offer some suggestions for better ROI.
Number of employees working on webinar program per year X average salary of employees working on webinar program
Number of webinars conducted per month X 12 Months
Total Salaries Cost Per Month (Webinar Employees)
Weeks per month
Total Cost for Weekly Salaries (Webinar Employees)
40 hours per working week X Number of employees working on webinar program per year
Total Cost Per Working Hour (Webinar Employees)
Let's take a look at your last webinar results and see
where you can optimize your efforts.
Three is the magic number in terms of email campaigns deployed per webinar.
To increase webinar conversions, send email invitations to specific segments that would most likely be interested in the webinar you are promoting. You don't always have to send the invitations to your whole list if it doesn't make sense.
Add these two elements to your subject lines, and you'll produce more open rates: curiosity and emotion.
Have bold, bright CTAs in your email to attract the eyes and click throughs.
You don't have to send every email campaign to everyone on your list. Choose targeted segments for your webinar promotion to increase registrations and conversions.
The highest converting forms are forms with 2-4 fields. Keep you forms short and concise.
To increase attendence rates, send a final email reminder to those who already registered. Some marketers may even do two - one 24 hours before the live event and one within an hour of the start time.
By starting promition via email more than 7 days out, you can increase registration up to 36%. ReadyTalk found that it is best to start promotion 3 weeks out.
On average, 20-40% of registrants
become qualified leads.
Number of Marketing Qualified Leads that convert to Sales Qualified Leads
Number of Opportunities that convert to a Closed Deal
Total Gross Revenue
acquired from webinar leads