Webinars are used by 62% of B2B marketing professionals, and they generate, on average, 20 - 40% of qualified leads from webinar registrants.

The calculator below will help you identify what your webinar program is costing you and then offer some suggestions for better ROI.

per month

$4,788

$72

$144

$5,004

per month

per month

$6,000

per month

$0

per month

$1,200

per month

per year

per month

$100,000

Number of employees working on webinar program per year X average salary of employees working on webinar program

Number of webinars conducted per month X 12 Months

Total Salaries Cost Per Month (Webinar Employees)

Weeks per month

Total Cost for Weekly Salaries (Webinar Employees)

40 hours per working week X Number of employees working on webinar program per year

Total Cost Per Working Hour (Webinar Employees)

$3,125.04

$5,004

$46,800

$3,125.04

$54,929.04

Let's take a look at your last webinar results and see

where you can optimize your efforts.

Three is the magic number in terms of email campaigns deployed per webinar.

Have bold, bright CTAs in your email to attract the eyes and click throughs.

The highest converting forms are forms with 2-4 fields. Keep you forms short and concise.

promoting your webinar?

By starting promition via email more than 7 days out, you can increase registration up to 36%. ReadyTalk found that it is best to start promotion 3 weeks out.

On average, 20-40% of registrants

become qualified leads.

Number of Marketing Qualified Leads that convert to Sales Qualified Leads

83

Number of Opportunities that convert to a Closed Deal

10