Boost Revenue and Keep Customers with Webinars

The American Marketing Association (AMA) has been using webinars for almost 10 years to deliver information and training to its members, drive revenue to the organization, and boost its membership rolls.

In its inaugural year, the AMA hosted 20 webinars for about 200 people each. Today, the organization runs more than 150 webinars per year, and some attract as many as 5,000 registrants—more than the number of attendees at all the AMA’s in-person events put together.

Learn about the 4 main factors that moved the American Marketing Association towards hosted webinars.

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