One way to make your webinar a success is to take advantage of social media, such as Twitter, Facebook, YouTube and LinkedIn. That will allow you to advertise the event; draw more attendees; engage your audience before, during and after the event; and continue the conversation once the live meeting has ended.
In this guide, Frost & Sullivan, a leading growth consulting firm, offers these best practices for using social media to make the most of your lead generation webinar.
- Promote your webinar using social media tools
- Use social media to keep your audience engaged during the webinar itself
- Use social media to extend the conversation after the event