Best Practices for Promoting Your Webinar on Social Media

Webinars are a cost effective alternative to in-person meetings, and they allow companies to expand their reach, target more people more often, and deliver a compelling, fully branded experience. Successful webinars can be used to generate and qualify sales leads; seed the market with branded, targeted messaging; train employees, partners and customers; and drive collaboration and productivity within an organization.

One way to make your webinar a success is to take advantage of social media, such as Twitter, Facebook, YouTube and LinkedIn. That will allow you to advertise the event; draw more attendees; engage your audience before, during and after the event; and continue the conversation once the live meeting has ended.

In this guide, Frost & Sullivan, a leading growth consulting firm, offers these best practices for using social media to make the most of your lead generation webinar.

  • Promote your webinar using social media tools
  • Use social media to keep your audience engaged during the webinar itself
  • Use social media to extend the conversation after the event