Integrating Your Marketing Automation and Webinars

What makes marketing a science today? It used to be an art form, didn’t it? Marketers used to spend a significant amount of time on the look-and-feel of a message or campaign, but not much time on the delivery or subsequent actions required to facilitate a sale.

Marketers can no longer give anecdotal stories about the reported “success” of a campaign or program. Today it is all about the results – measurable, reportable results.

With this shift in focus from the look-and-feel of a program to honest, reliable metrics, the tools you use to deliver your message as well as the technology you use to track success have become quite a hot topic. Experts in marketing, advertising, content development as well as technology providers are all working closely to integrate all the components that help maximize results throughout the funnel.

With this shift in focus from the look-and-feel of a program to honest, reliable metrics, the tools you use to deliver your message as well as the technology you use to track success have become quite a hot topic. Experts in marketing, advertising, content development as well as technology providers are all working closely to integrate all the components that help maximize results throughout the funnel.

This white paper shows you the benefits of integrating your webinar platform with your marketing automation system.

  • Create assets that abide by company branding
  • Automatically nurture webinar leads and follow up based on attendees actions
  • Eliminate all manual webinar processes
  • Speed up conversion and increase webinar ROI