Post-Webinar Best Practices

Webinars are a cost-effective alternative to in-person meetings, and they allow companies to expand their reach, target more people more often, and deliver a compelling, fully branded experience. Successful webinars can be used to generate and qualify sales leads; seed the market with branded, content-rich messaging; train employees, partners and customers; and drive collaboration and productivity within an organization.

But to make your webinar a success, you must follow-up with participants, just as you would after an in-person event. That will allow you to take full advantage of the meeting itself, as well as leverage web conferencing technology to deliver certain benefits an in-person event can’t match.

In this guide, Frost & Sullivan, a leading growth consulting firm, offers these best practices for hosting a successful webinar.

  • Follow-up promptly, and in ways that resonate
  • Record your webinar for future use
  • Measure your webinar's success