The 6 Webinar KPIs to Measure

Learn about the six key performance indicators that you should measure in webinar programs and how you go about capturing, analyzing and acting on that data.

Experts Sharon Burton, content strategy consultant and author of 8 Steps to Amazing Webinars, and Jerry Rackley, Chief Analyst at Demand Metric dive into the six key performance metrics including:

  • Cost per lead
  • Number of marketing qualified leads
  • Net new names added to your database or subscribers to your opt-in list
  • Sales accepted leads
  • Total opportunities created
  • Total opportunities closed