CMOs are the New IT Buyer

Autumn Coleman, Senior Marketing Operations Manager at Manhattan Associates explains the new role marketing is playing in technology purchases.

What does this new "hybrid" role of Chief Marketing Technology Officer entail, and how does a new reliance on technology affect traditional marketing teams?

In this recorded webinar you'll learn:

  • The key areas of focus for a Chief Marketing Technology Officer
  • How to simultaneously manage both marketing and technology objectives
  • What hot technologies marketing teams are focusing on
  • The impact these new technologies are having on measuring traditional key performance metrics