Maximizing the Impact of Webinars as a Lead Gen Channel

PR Newswire and ReadyTalk will teach you how to create multi-format content before, during and after your webinar.

Effectively use webinars as a content marketing tool to reach new audiences and drive leads. Learn how to create influential event-related content including the abstract, invitation, landing page and follow-up emails.


  • Which distribution channels will best reach your targeted audience
  • What types of content to create before, during and after your webinar
  • Creative ways to repurpose that content and wring every drop from your webinar