Killer Content: Creating Content that Actually Drives Engagement & Results

It’s no secret by now that content marketing – whether on the consumer or B2B side – can be a valuable tool in any marketer’s toolkit. It can create a deeper relationship with your customers and prospects and make the difference between an engaged, captive audience and a passive, brand agnostic audience. But, even though we know it’s critical, it can still be hard to crack the content code and show ROI. Join our webinar and hear from a few rock stars who know how to drive real business results with their killer content.

Key Takeaways:

Meetings - How to Make Sure You're not Wasting Time

The "M" word that everyone hates - meetings. There are good meetings and there are bad meetings - really bad meetings.

We've all been in these meetings. They go on forever never getting to the point, and you leave wondering why you were ever present. On the other hand, effective meetings leave you energized and feeling that you've really accomplished something. According to results of a Microsoft Office survey, employees spend 5.6 hours each week in meetings, and 71 percent of respondents felt meetings weren't productive.

FUTURE OF WORK: How to Future-Proof for Tomorrow's Workplace

Although you don’t have a sell-by-date stamped on our foreheads, according to a study SAP Success Factors conducted with Oxford Economics, obsolescence is the number one concern employees share around the world. Will your skills and abilities remain fresh in order to sell your wares in the marketplace of jobs? Or will you pass your sell-by-date and become obsolete?

The Future of Work: Office Design and Infrastructure Evolution

The modern workplace has the undue pressure of attracting the best talent, supporting the work at hand, being aligned with the digital flow of a business and providing the hospitality demand of the modern workforce.

All these factors come together to shape models appropriate for workplace design. Knoll, a modern design company known internationally for creating workplace and residential furnishings that inspire, evolve and endure, consistently explores what is next for the workplace.

Public Versus Enterprise Instant Messaging: What You Need to Know

In the past few years public instant messaging (IM) use has been adopted, either officially or unofficially, in a majority of organizations. While the benefits of improved communications and efficiency are apparent to most, the limitations and risks of public IM may not be as easily recognized. In this seminar, Dave Uhlir will offer his expert perspective on public versus enterprise IM, with special attention to key issues such as security and compliance, flexibility, extensibility, and intellectual property protection.

The Top 5 Legal Trends for Nonprofits

The legal landscape for tax-exempt organizations has changed more in the most recent three years than in the previous three decades. This workshop will highlight important trends in nonprofit law, regulation, and governance, as well as focus on practical and strategic responses for board and staff leaders. Major topics include:

Non-Profit Series: A Manager's Simple Checklist for Online Success (Part V)

Part five wraps up our Non-Profit series this month and we’re bringing back some of our favorites to deliver a checklist of action items to rate your organization. What are we covering this time?

  • How to make marketing more accountable
  • Understanding how multiple channels of marketing work together
  • Highlight the key points we've covered previously on SEO, WordPress, Google Grants, and Facebook

No pop quiz will be given, but if you need a quick review, be sure check out the recordings from prior events: