Marketing

The 5 Keys to a Successful Product Launch

Meet your new product goals with a well-crafted launch plan! Digital marketing offers an endless variety of outreach opportunities, but which ones work the best? Please join us for a review of two successful product launches in the technology industry. Make a splash and generate buzz with the right audience!

Key Takeaways:

Increasing Conversion Rates: How Gated Content Can Quickly Turn Leads into Customers

Permission-based marketing is the leader in B2B conversion strategy — but what types of content forms deliver the best results? After surveying a group of marketing influencers, our partners at Ascend2 Research found valuable clues about consumer conversion rates. Learn about the best types of gated content for your marketing program and put more qualified leads in your pipeline!

Converting More Customers: How to Effectively Scale Digital Marketing for Multi-Location Brands

If your brand is a franchise system or multi-location business that has a large brick-and-mortar footprint, scaling local digital marketing campaigns requires a delicate balance of managing national strategies to promote and protect the overall brand, and localized marketing programs that assist in driving customers to your business locations.

6 Ways to Better Engage Your Audience

Virtual events and webinars are a tried and true way to connect with your target market, acquire new leads and move them through the funnel. With that said, it’s becoming more and more difficult to increase registration and attendance rates, not to mention other engagement metrics like chats, questions, poll answers, social engagement and post event follow up.

Creating Visual Content for Social Media and Branding

Ready, set, engage

Dreaming of a social media feed filled with great visual content that gets your audience engaging with you? Join South Carolina social media expert Heather Heuman as she helps you discover the power of visual content marketing and how it can amplify your results, build your brand and get engagement with the right audience. You’ll also learn actionable steps and systems that will increase your social media engagement.

Harnessing the Power of Live Engagement Data to Supercharge Your Marketing Programs

You’ve experienced it first hand. The energy of a live event. The excitement is palpable, connections are formed, and deals are made. But... the way we approach events today is still analog — leaving an average 21-32% of marketing budgets in the stone age with no ability to demonstrate success with concrete data and insight.