Marketing

Maximizing the Digital Marketing Funnel with the Right Strategy

All marketing channels can reach audiences at different parts of the funnel — if the right strategy is in place.
 
In this webcast, we will talk in depth about how and why a specific marketing channel, such as search engine optimization (SEO) and pay per click (PPC), can be used to influence different parts of the funnel.
 

2016 PREDICTIONS - What Tomorrow's Market Needs to Know Today

Discover What Marketers Need to Know to Succeed in the New Year! 

 
At the start of each year, marketers everywhere look back at the year that's gone by and develop theories for the year to come.
 
Join us on January 28 at 10am PT to hear our panel of four marketing experts as they look into the crystal ball and discuss their predictions for:
  • The emerging trends marketers should be aware of
  • Key challenges marketers will be facing in 2016

How to Drive More Relevant Conversations with Buyers: The Role of Marketing in Social Selling

While many companies are recognizing the value of Social Selling, just a few of them have realized the importance of involving their marketing departments in their Social Selling efforts. Forrester research says it clearly: "B2B marketers need to team with their sales counterparts to implement a balanced program that will provide the sales organization with realistic guardrails and quality content, while allowing them the flexibility to engage on social channels in a way that is most relevant to their professional networks".

What’s Marketing Have to do With Social Selling? Hint: Content is Currency

Social Selling helps sales teams connect with today's digitally-driven consumer by engaging them in a collaborative fashion on social networks. But what many people don't know is that content marketing is actually key to social selling.

Hear from Jill Rowley, Social Selling Evangelist and Amar Sheth, Principal, at Sales for Life as they dive in to the why, what and how of social selling.

They also discussed the importance of a modernized mindset, skill-set, and toolkit for your sales team to be successful in the empowered buyers world.

Video Content Marketing Best Practices

According to Demand Metric, over 70% of marketers report that video converts better than other content types, yet many marketers are still not taking advantage of the full power of video marketing. In this webinar, we’ll look at four ways you can use video to strengthen your marketing initiatives, drive more value from your campaigns, and convert more leads.

We’ll cover:

Your Webinar Questions Answered: Tips and Tricks from the Experts

Webinars can be a big endeavor for a company to produce, no matter what level of expertise you have. You may need to start from scratch and figure out what works best or you may need some advice that goes beyond the basics. Whether you’re new to ReadyTalk’s service or you’re a frequent user, there’s always room to learn webinar best practices and tips to help you maximize your experience. Topics we'll cover include:

How to Build a Content Library for Today's Buying Process

Join Hana Abaza, VP of Marketing at Uberflip as she shows you how to create a content library that speaks to your buying audience at every stage of their buying journey.

In this webinar, you’ll learn: 

Conversion Optimization in a Multi-Device World

Are we in the year of mobile yet? It's been predicted for years, and it is now here. But the definition of mobile is changing - so how do we look at it this year? Are we still distinguishing between phone and tablet? What about wearables?

Many marketers just like you are grappling with these new, dynamic customer touchpoints. But, mobile doesn't have to be mysterious.

Using Webinars Throughout the Customer Journey... And Beyond

Join Mathew Sweezey, Marketing Evangelist for Salesforce and author of Marketing Automation for Dummies, and Jenay Sellers, Demand Generation Manager of ReadyTalk, for this 30-minute surprising and insightful look into how live and recorded webinars:

  • Find net new prospects
  • Move prospects through the buying cycle
  • Increase lifetime value of current customers
  • Prove value of webinars

The Art of Social Media: Power Tips for Power Users

On January 21st, join Guy Kawasaki, best-selling author and chief evangelist at Canva, as he teams up with the "best social media person" he's ever met, Peg Fitzpatrick, to offer The Art of Social Media: Power Tips for Power Users, the one essential guide you need to get the most bang for your time, effort, and money.

Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms. They will guide you through the steps to: