Today, says David Meerman Scott, “Everyone is selling. Even marketers."
The best companies empower all the people in their departments to apply the new rules of sales:
- Authentic storytelling to set the tone
- Content to link companies and customers
- Big data to identify buying signals and customize the experience
- Agile selling to immediately address buyer needs
- Real time engagement to keep customers happy
ARE YOU REACHING YOUR DECISION MAKERS IN REAL-TIME?