Social media is the new front door to your business and a can’t-miss opportunity for finding and engaging customers. With more buyers researching products online before reaching out to sales reps, how do you make the most of this opportunity?
Are you looking to take your existing webinar program to the next level?
Are you looking to take your existing webinar program to the next level? Maybe you want to start a webinar program quickly and from the ground up. Or maybe, you nt to do more webinars, but you just don't have the time to host and moderate any more webinars than you already have.
Well, now you have a solution.
Today, says David Meerman Scott, “Everyone is selling. Even marketers."
The best companies empower all the people in their departments to apply the new rules of sales:
- Authentic storytelling to set the tone
- Content to link companies and customers
- Big data to identify buying signals and customize the experience
- Agile selling to immediately address buyer needs
- Real time engagement to keep customers happy
ARE YOU REACHING YOUR DECISION MAKERS IN REAL-TIME?
Discover What Marketers Need to Know to Succeed in the New Year!
- The emerging trends marketers should be aware of
- Key challenges marketers will be facing in 2016
While many companies are recognizing the value of Social Selling, just a few of them have realized the importance of involving their marketing departments in their Social Selling efforts. Forrester research says it clearly: "B2B marketers need to team with their sales counterparts to implement a balanced program that will provide the sales organization with realistic guardrails and quality content, while allowing them the flexibility to engage on social channels in a way that is most relevant to their professional networks".
Social Selling helps sales teams connect with today's digitally-driven consumer by engaging them in a collaborative fashion on social networks. But what many people don't know is that content marketing is actually key to social selling.
Hear from Jill Rowley, Social Selling Evangelist and Amar Sheth, Principal, at Sales for Life as they dive in to the why, what and how of social selling.
They also discussed the importance of a modernized mindset, skill-set, and toolkit for your sales team to be successful in the empowered buyers world.
According to Demand Metric, over 70% of marketers report that video converts better than other content types, yet many marketers are still not taking advantage of the full power of video marketing. In this webinar, we’ll look at four ways you can use video to strengthen your marketing initiatives, drive more value from your campaigns, and convert more leads.
Webinars can be a big endeavor for a company to produce, no matter what level of expertise you have. You may need to start from scratch and figure out what works best or you may need some advice that goes beyond the basics. Whether you’re new to ReadyTalk’s service or you’re a frequent user, there’s always room to learn webinar best practices and tips to help you maximize your experience. Topics we'll cover include: