Most marketers can agree, content is king. Quality content will capture the users attention and encourage interaction, and is one of the most effective ways to connect and communicate a brand’s vision and service offering.
With a quarter of all Internet users on Facebook, it's a critical platform for online marketing. So what are the secrets to successful Facebook marketing campaigns? Marketing experts Justin Kistner, Sr. Manager Social Media Marketing at Webtrends and Dennis Yu, CEO of BlitzLocal, will show you how to get the most out of you fan page using Ads, Apps and Analytics.
Podcasting used to be the new kid on the block. Not any more. Here come the tablets and eReaders – iPad, Kindle, Touch, Nook, Playbook – to name a few. Digital media – and the appliances to view, hear and read them – are on fire. Podcasting, the distribution of audio and videos, now has more locations than ever to be consumed. Throw in social media networks like Facebook, Twitter and YouTube and suddenly you have a whole universe of possibilities.
A recent survey by the 1080 Group and Quantum Leap Marketing revealed that most webinar promoters struggle with two fundamental issues:
1. How do I promote my online events so my audience shows up in droves?
2. And, how do I engage my audience and get them to take action on the ideas presented at the event?
Not advertising on Facebook? You’re missing out on potential traffic from the second largest website with more than 350 million unique users. Facebook’s self-serve image and text-based ads let you advertise your own web page or even your own Facebook page or event. They also offer a way to catch people in “pre-search” mode, when they’re almost ready to seek a solution. Other cool features? Social actions, targeting, real time reporting and more.
As a marketer, your duties can change on a moment's notice. Fire drills are never far away and the broader your skill set, the more valuable you are to your team and organization. You must continually adapt to changing needs and often rely on innovative tools to help you do so.
Every small business owner needs to understand why and most importantly HOW to use the best and most cost effective Internet tools. But many of us don’t know where to start. This presentation will review affordable, effective strategies that you can start implementing right away. Through this interactive, conversational session, you will learn how to:
Businesses today cannot ignore the presence of social media in people’s lives. On-going conversations in the social media sphere require attention on your part, but also highlights your willingness to engage with customers or prospects on their timeline, where they choose. The opportunity to connect with customers is a critical element of building and maintaining your networks. Networking is no longer just about making a name for yourself; there’s an opportunity to utilize social networks to benefit both you and your customer.
If you could wave a magic wand and suddenly have more leads, more opportunity, and more paying business with clients all over town and all over the world, would you be interested? Of course! For these kinds of results, though, you don’t need a magic wand. Instead, learn how to leverage interactive webinars to gain a substantial competitive advantage.
Cashing in on Email Marketing is the second segment in The “Cashing In” Series For Small Business brought to you by Second Story Solutions – “Where Smart Growth Wins Big”. The cost of retaining a customer is a fraction of the cost of acquiring one, so why don't businesses focus as much of their marketing budget & efforts on retention activities as on acquisition? Email has proven to be the most effective customer retention tool, ever-- if done right.