When was the last time you bought anything for yourself without getting advice and feedback from another buyer? Every day we rely on dozens of apps and websites to connect us with first hand reviews and recommendations. Now your customers are expecting the same experience for their business purchases. Which customer are they going to talk to next?
Marketers put a lot of time and resources into their content – especially when it comes to webinars. Webinar fatigue has slowly crept in and getting your content noticed in this format has become increasingly challenging. So how do we re-energize our events?
You're making investments in content marketing, but you're not sure you're making the right content. You're not alone. Marketers are struggling to prove the value of their content, how it's being produced, the kind of engagement it's driving, and how it delivers leads and deals. This webinar will breakdown the various metrics you need to track to measure the impact of content on your business. Specifically, you’ll learn:
Online events are not simply cost-effective substitutes for live, in-person events. They are a distinct marketing channel that offers unique opportunities for engagement.
- How companies are making customer engagement the new bottom line
- Why the Salesforce Platform is the next big opportunity