Online events are not simply cost-effective substitutes for live, in-person events. They are a distinct marketing channel that offers unique opportunities for engagement.
- How companies are making customer engagement the new bottom line
- Why the Salesforce Platform is the next big opportunity
Webinars are an invaluable way for B2B marketers to create awareness, generate new leads, and educate customers. See how ReadyTalk's HubExchange app helps you integrate your webinar campaigns with ExactTarget, creating an opportunity for more consistent messaging, quick, targeted follow-up, and higher ROI.
- Why content marketing is important to modern marketers
- What types of content work best at each stage of the funnel