Marketing

Turn webcasts into webcatapults to greater success

A 2014 CMI and Marketing Profs study shows that 62% of those surveyed are using webinars as a tactic in their B2B content marketing strategy. Why? Because webinars (and webcasts) are a convenient, affordable, and effective way to attract new prospects and nurture them through the funnel. In this interactive webcast, you will learn how:

Participatory Webinars: Watch Your Audience go from Yawn to Yay!

Have you ever been bored on a webinar, counting the minutes until it’s over? Are webinars a chance for you to check your email or social media accounts? You’re not alone. Unfortunately most webinar participants struggle to stay focused or engaged during hour-long webinars. If participants fail to pay attention to your webinar, your content and message will reach them as poorly as it reached the people who failed to even attend in the first place. However, it is time to stray away from the norm and keep your audience intrigued and interested for the entire duration of your webinar.

Guarantee Nobody Misses your Next Webinar

Webinars are becoming a prominent form of marketing and communication in the B2B world. Although people may spend countless hours on generating flawless content, all of that means nothing if no one is present to hear it. Before being able to satisfy viewers, it is important that you first attract an audience. Be sure to tune into this webinar as Dan Slagen, the CMO of HourlyNerd, discusses five ways to guarantee nobody misses your next webinar.

Topics will include:

Using Market Disruptions to Build Your Next Webinar Campaign

Timely industry news or shifts cause market disruption. Businesses that can speak to relevant current events can build awareness and build a strong case around their own offerings. These disruptions can take a webinar on a related topic from being a “nice to attend” to a “must attend.”
 
Using actual case studies from emerging and global brands, Mike Agron, CEO and Founder of WebAttract, will explain how market changes, news topics and industry shifts can provide great content for webinars. You’ll learn how to:

Can you hear me now? Capturing the Attention of a Virtual Audience

Presenting to a virtual audience can be an intimidating even for those who are well-versed in public speaking. As a presenter on a virtual event or webinar, you are competing for your audience’s attention with distractions outside of your control – email, chat, and the Internet are all available at your audience’s fingertips. How can you ensure that your message is being heard? How can you ensure you’re providing leadership and value?
 

The 'Yelpification' Effect: How to Get Your Customers Talking About You With Advocate Marketing

When was the last time you bought anything for yourself without getting advice and feedback from another buyer? Every day we rely on dozens of apps and websites to connect us with first hand reviews and recommendations. Now your customers are expecting the same experience for their business purchases. Which customer are they going to talk to next?

Making it Count: A Guide to Content Marketing Analytics

You're making investments in content marketing, but you're not sure you're making the right content. You're not alone. Marketers are struggling to prove the value of their content, how it's being produced, the kind of engagement it's driving, and how it delivers leads and deals. This webinar will breakdown the various metrics you need to track to measure the impact of content on your business. Specifically, you’ll learn:

Webinars: The Gateway Drug to a Video Marketing Strategy

If you are one of the 62% of B2B marketers who employ webinars to nurture leads and engage customers, you already have the content to launch an online video strategy. You don’t need to be an expert producer to create effective videos. With some preparation and a little editing magic, your recorded webinar content can extend beyond the live event and act as a foray into online video. 
 

5 Tips to Manage Your Webinar Campaigns Without Losing Your Mind

When it comes to webinars, many marketers struggle to find a successful strategy for lead generation and a better way to manage their campaigns that doesn’t leave them feeling tired, frustrated and overwhelmed. With limited resources, numerous moving parts and budget restraints, it’s easy to feel like you’re losing your mind.
 
There’s got to be a better process – one that feels like it’s actually paying off.