Webinars are an invaluable way for B2B marketers to create awareness, generate new leads, and educate customers. See how ReadyTalk's HubExchange app helps you integrate your webinar campaigns with ExactTarget, creating an opportunity for more consistent messaging, quick, targeted follow-up, and higher ROI.
- Why content marketing is important to modern marketers
- What types of content work best at each stage of the funnel
Webinars are an invaluable tool that B2B marketers can use to create awareness, generate new leads and educate customers. Integrating your webinar campaigns with other marketing initiatives allows for consistent messaging; quick, targeted follow-up; and a higher return on your investment.