Marketing

Webinar Wisdom: Expert Webinar Strategies

Webinars are one of the most versatile tools marketers have at their disposal. From driving demand to moving existing prospects through the pipeline, educating current clients to on-boarding and internal communications - the possibilities of use are endless!
 
Join us as Pardot's (A Salesforce.com Company) own Marketing Automation Evangelist, Mathew Sweezey, and ReadyTalk's Director of Strategic Partnerships, Anita Wehnert, take us through successful webinar strategy, execution and fulfillment processes step-by-step. You will learn:

Maximizing the Impact of Webinars as a Lead Gen Channel

Webinars are an effective content marketing tool to reach new audiences and drive leads into the funnel. If you’ve produced webinars before, you know the importance of creating powerful event-related content including the abstract, invitation, landing page, and follow-up emails. Now we want to challenge you to think beyond the traditional project plan and dive into new forms of content and creative channels to distribute it through.
 

Where Do Webinars Fit in a Content Marketing Strategy?

As marketers, we can’t read a blog, attend an event or open a white paper without the mention of content marketing. Why is the topic of content marketing so timely? By now you’ve probably heard the Corporate Executive Board statistic that today’s buyer doesn’t engage with sales until they are 57% of the way into the buying process. Instead, buyers turn to Google and to their peers to investigate potential solutions.

Tech Trends: CMOs are the new IT buyer

More and more, marketing is driving technology decisions. Lately, marketers are bombarded with information on the latest marketing automation tools, CRM platforms, analytics and tracking software, and customer advocate programs to help sort through an overwhelming amount of market data. Now, more than ever, it’s the marketing managers who are controlling the decisions and the budget on which ones are implemented.