Webinars have long served as effective lead generation tools, but their value isn't limited to just lead generation. Webinars can provide value across the entire sales cycle.
As marketers, we can’t read a blog, attend an event or open a white paper without the mention of content marketing. Why is the topic of content marketing so timely? By now you’ve probably heard the Corporate Executive Board statistic that today’s buyer doesn’t engage with sales until they are 57% of the way into the buying process. Instead, buyers turn to Google and to their peers to investigate potential solutions.
Presentations are critical communications events for companies, because they're always given to inform or persuade, and the result of a presentation is almost always a decision. For these reasons, the quality of the presentation content, materials and presenting skills are major factors in achieving the desired results from a presentation.
More and more, marketing is driving technology decisions. Lately, marketers are bombarded with information on the latest marketing automation tools, CRM platforms, analytics and tracking software, and customer advocate programs to help sort through an overwhelming amount of market data. Now, more than ever, it’s the marketing managers who are controlling the decisions and the budget on which ones are implemented.
A recent survey by Quantum Leap Marketing revealed that only a few small businesses have a high ROI from marketing while the majority struggle to be heard above the noise.
What can organizations of all sizes learn from these high-performance firms? What are the top small business marketers planning on doing differently than the rest for 2013? How can you get more leads and sales from your next marketing campaign?
‘Tis the season for Dickens: let’s take a look at webinar metrics of the past, present and future.
Modern marketers are becoming more and more sophisticated – and so are the webinars we are launching. As our webinars become more advanced, the metrics we measure must evolve as well. Relying solely on webinar registration and attendance rates to measure the success of a webinar are habits of the past. Effectively tracking ROI and key performance metrics (KPIs) are critical to our future success as marketers.
Are you an EloQueen or EloKing suffering from withdrawal after all of the great sessions and conversations at EE? Are you ready to drive more value and create more conversions from your organization’s webinars? Whether you are considering adding a webinar app from the AppCloud into your next Eloqua campaign or if you have already built one in, you’ll walk away from this session with 10 actionable tips to crank up the volume on your webinar programs in 2013.