What’s Working in Small Business Marketing for 2013

A recent survey by Quantum Leap Marketing revealed that only a few small businesses have a high ROI from marketing while the majority struggle to be heard above the noise.

What can organizations of all sizes learn from these high-performance firms? What are the top small business marketers planning on doing differently than the rest for 2013? How can you get more leads and sales from your next marketing campaign?

The Past, Present & Future of Webinar Metrics: 6 KPIs to Measure

‘Tis the season for Dickens: let’s take a look at webinar metrics of the past, present and future.

Modern marketers are becoming more and more sophisticated – and so are the webinars we are launching.  As our webinars become more advanced, the metrics we measure must evolve as well.  Relying solely on webinar registration and attendance rates to measure the success of a webinar are habits of the past.  Effectively tracking ROI and key performance metrics (KPIs) are critical to our future success as marketers.

10 Tips for Taking Your Eloqua Webinar Programs to the Next Level

Are you an EloQueen or EloKing suffering from withdrawal after all of the great sessions and conversations at EE? Are you ready to drive more value and create more conversions from your organization’s webinars? Whether you are considering adding a webinar app from the AppCloud into your next Eloqua campaign or if you have already built one in, you’ll walk away from this session with 10 actionable tips to crank up the volume on your webinar programs in 2013.

The One-Two Punch of Effective Lead Nurturing: Accurate Lists & Powerful Content

Only 5 to 10 percent of your marketplace is ready to buy right now. To ensure that the remaining 90 to 95 percent eventually end up in your pipeline, you need to engage in value-driven lead generation and nurturing. In this presentation, Brian Carroll, Executive Director of Revenue Optimization at MECLABS, will describe the key components of a successful content-driven lead engagement approach.

How Webinars Can (And Should) Fit into Your Content Marketing and Audience-building Efforts

A webinar can be one hour of content that disappears into the ether. Or, for high-performing marketers, it can be an essential, perhaps even evergreen, spur of valuable content and interactions with your audience. In our next webinar, Todd Lebo, Senior Director of Content and Business Development, MECLABS, and Daniel Burstein, Director of Editorial Content, MECLABS, will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.