Marketing

Remember, it's not just the webinar.

Ten tips for making webinars a more effective part of your marketing strategy

Done right, webinars are an extremely cost-effective method for driving more qualified leads and enabling a higher level of credibility with targeted audiences. But it’s not just the webinar that makes it successful, it’s what you do before, during and after that will make it a success. In this one hour event you’ll learn ten tips that build a strategy for webinars as a critical component of your overall marketing program.

Maximizing Marketing ROI with Integrated Webinars

Most organizations use webinars as part of their overall marketing mix to generate demand, educate prospects & customers and provide thought leadership.  But are you getting the best ROI on your webinars?

During this one hour session,  we'll show how to create integrated marketing campaigns to generate interest and turn prospects into qualified leads. Learn how to extend and repurpose content throughout your chosen channels for maximum ROI.


Join Lisa Chen, Sr. Marketing Operations Manager at Rally Software, to learn:

The Right Social Metrics for YOUR Business

Let's talk about benchmarks in social by industry, plus what the RIGHT metrics are based on your job function.  What an executive needs to see to understand the health of their brand socially is quite different than what an optimizer who is running campaigns needs to see.  Likewise, the social metrics for a company selling laundry detergent will be quite different than one that sells B2B software.

How to Qualify, Score and Nurture Leads for Optimal ROI

B2B buyers have a growing tendency and capacity to research their purchase decisions online long before they engage with Sales. As marketers, we now need to assess which leads are ready to engage, and which are still in the independent research phase. By sending leads to Sales too early, we jeopardize the deal by scaring them off, therefore putting our marketing dollars and company revenues at great risk.

So, how do you know when your leads are ready to engage, and how do you nurture those that aren’t there yet?

Convert Leads Faster by Integrating Webinar Data with Salesforce

If you are like a majority of sales and marketing professionals today, you struggle with getting your webinar and online meeting data into salesforce.com for prospecting, nurturing and follow-up. The process can be inefficient, time-consuming and frustrating when your conferencing platform and your CRM system can’t talk to each other.  Join us on September 27 to discover how three progressive companies have automated these processes by seamlessly integrating their conferencing platform with their CRM.

Learn how this integration enables you to:

How “Integrated SEO” Drives Dramatic Sales Results

It’s all about leads, sales and improved business results, right? So how do you get the results you need? Integrating your SEO campaign with all of your online marketing activities can pay big dividends. In this session, we will explore the ways that we helped clients successfully align social media, event marketing, video, and digital content production with their SEO objectives to increase year over year organic search traffic significantly. We highlight the correlation between dramatic SEO results and improved business outcomes.