It’s all about leads, sales and improved business results, right? So how do you get the results you need? Integrating your SEO campaign with all of your online marketing activities can pay big dividends. In this session, we will explore the ways that we helped clients successfully align social media, event marketing, video, and digital content production with their SEO objectives to increase year over year organic search traffic significantly. We highlight the correlation between dramatic SEO results and improved business outcomes.
Advances in technology are changing how business owners do their job. Do you know what your customers and prospects expect of you today? Christine Perkett, CEO and Founder of PerkettPR, shares her tips on how to begin using new technology-- from the iPad to the smart phone—to help grow your SMB efficiently while managing your customer expectations.
Listening, Analyzing & Managing Social Media Traffic will cover how to develop a complete social media program for your company focusing on the plan and process. It is valuable if you are just trying to get started or looking to take your social media to the next level. In detail, we will cover:
Social media can get leads!
There have never been more strategies for generating new leads, from email to social media and beyond. The secret is in how to combine Facebook, LinkedIn, Twitter, email prospecting, cold calling and your other lead generation activities to attract qualified prospects who want to work with you.
Join prospect attraction expert Kendra Lee and discover 14 fresh strategies to optimize your prospecting and lead generation using social media to fill your pipeline!
Explore how to:
Technology is creating an array of exciting possibilities for marketers. However, with each new possibility, the level of complexity increases. There are many tools available to move prospects through the funnel faster, but few better than webinar programs when seamlessly integrated into your marketing automation platform.
So you have a fan page, perhaps already with a lot of fans. Now what? Find out what a fan is worth-- your fans in particular, your industry, and the industry overall. We'll unveil research on benchmarks for ad click-through rates, fan acquisition costs, conversion rates, and fan valuation. We'll cover the 3 basic Facebook valuation methods - earned media, value per lead, and Lifetime Value.
You've completed the initial to-do's for your webinar: speaker, date, description - check. Now you want to get the word out. When do you start? Where do you post your event link? Where do you find the best audience for your topic? And, most importantly, how do you compel people to actually sign-up once they've landed on your registration page? Here’s a webinar that covers all the best practices for promoting your webinars.
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
Complex sales cycles make it increasingly difficult for marketers to generate highly qualified leads and create targeted campaigns. Roles, timeframes, and use cases can all affect the progression from inquiry to closed sale. To support today’s B2B marketers in achieving success, MarketingSherpa has conducted an in-depth study of more than 900 B2B marketers to learn what’s working and what’s not working in B2B marketing.
Affordable and versatile, webinars are an increasingly popular tool for marketers, providing an excellent tool for collaboration, education, thought leadership, training, and demand generation – the list goes on and on.