Marketing

Technology is creating an array of exciting possibilities for marketers. However, with each new possibility, the level of complexity increases. There are many tools available to move prospects through the funnel faster, but few better than webinar programs when seamlessly integrated into your marketing automation platform.

So you have a fan page, perhaps already with a lot of fans.  Now what?  Find out what a fan is worth-- your fans in particular, your industry, and the industry overall. We'll unveil research on benchmarks for ad click-through rates, fan acquisition costs, conversion rates, and fan valuation. We'll cover the 3 basic Facebook valuation methods - earned media, value per lead, and Lifetime Value.

You've completed the initial to-do's for your webinar: speaker, date, description - check. Now you want to get the word out. When do you start? Where do you post your event link? Where do you find the best audience for your topic? And, most importantly, how do you compel people to actually sign-up once they've landed on your registration page? Here’s a webinar that covers all the best practices for promoting your webinars.

Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks. 

Complex sales cycles make it increasingly difficult for marketers to generate highly qualified leads and create targeted campaigns. Roles, timeframes, and use cases can all affect the progression from inquiry to closed sale. To support today’s B2B marketers in achieving success, MarketingSherpa has conducted an in-depth study of more than 900 B2B marketers to learn what’s working and what’s not working in B2B marketing.

Affordable and versatile, webinars are an increasingly popular tool for marketers, providing an excellent tool for collaboration, education, thought leadership,  training, and demand generation – the list goes on and on.

Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.

Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:

Nonprofits have entered the world of Marketing. Although research indicates that less than 30% have a formal marketing plan, those that do have a decided advantage. Moreover, it does little good to produce a competitive product or service unless there is a mechanism in place to communicate its virtues to the world. The marketing communication process, as discussed in this Web Seminar, presents the key elements of a formal Marketing Communication process. We will exam the steps employed for a nonprofit that has few resources and little experience with marketing communication.

Pay per click advertising (PPC) has literally changed the world of online marketing. It gives us the ability to choose to advertise only to highly targeted customers at the moment when they are ready to make a purchase decision, to control our advertising message, and to track everything so we can literally know exactly which ads are and are not delivering profits!

And best of all, we only pay when someone actually clicks on our ad!

In this presentation we'll discuss the foundational elements of pay per click advertising. In it you'll discover:

The rise of Google has fundamentally changed the business landscape and being findable has become critical to the success of a business. There's no better way to be maximally findable online than through a smart business blog, and Dave will explore both the topic of findability and the rewards and risks associated with business blogging. You don't want to miss it!