- Share data from a recent study to describe the current Sales Enablement landscape
Lead generation webinars and online demos play a key role in many organizations’ marketing and sales processes. However, these activities are much less effective when the valuable data they generate is locked in your conferencing platform. Automatically capturing this data in Salesforce not only saves time but opens up a world of possibilities for driving higher conversion rates and moving prospects through the pipeline faster.
There has been much talk about CRM becoming less effective. Is your loyalty program an example of this? How do your customers perceive your loyalty and retention initiatives? Are your program still fresh and in high demand by your customers? When was the last time you stepped back and evaluated your program — and made improvements?
Title: Improving the Results of Your Prospecting Efforts
Ineffective prospecting is far too common, yet prospecting effectiveness is something we can control. By making improvements to prospecting and qualification efforts, you will be able to focus your limited time on opportunities that have the best chance of resulting in good business. This presentation will review the causes of ineffective prospecting and offer solutions to improve this critical sales activity.
What you will learn:
Many companies experience wild fluctuation in their revenues. During one quarter, new offerings are selling faster than proverbial hotcakes. But in the next quarter, the sales force can't seem to give those same products away. At the beginning of every quarter, sales tend to falter; at the end, they often surge. This continuous roller coaster can be a huge problem when big deals fail to materialize at the last minute. Join us for this webinar to learn how to achieve a more continuous and predictable revenue stream by prioritizing your sales activities.
It can cost four times as much to sell to a new customer as
an existing one. By taking advantage of existing relationships and
ongoing contacts with customers, companies can sell more products and
services, reduce the cost of sales, and enhance customer loyalty.
Whether you're pitching products to a new prospect, fending off competitors from an existing customer, jumpstarting a new enterprise, or selling yourself to your next employer, marketing yourself to an audience of one is essential. This session will show you five tactics every "salesperson" must have in their own Marketing "Playbook."
And don't be fooled, this session is not about some lofty goals and expensive creative collateral only some of us can afford. These tactics are for everyone on any budget!
New business development is the lifeblood of every organization’s growth. Yet, generating leads through marketing and cold calling can be an expensive and often unrewarding effort, especially when customers’ budgets have shrunk. Your satisfied customers and impressed prospects can provide you a steady stream of high quality referrals if only you know how to leverage them. Attract new prospects and shorten your sales cycle in a tough economy by unleashing your referral stream.
Join expert Kendra Lee and you’ll discover: