From New Contact to Customer: Creating a Strategy to Warm up Leads and Cultivate Relationships that Lead to Sales

Craig Harrell

Craig Harrell, President of Rainmaker Marketing, has over 25 years of experience in sales, marketing and business development; both on the strategic and tactical level. His experience spans many different industries and markets including hardware, software, hospitality and services. Areas of expertise include prospecting systems, C-level sales, email campaigns, 1:1 marketing, database marketing and Customer Relationship Marketing (CRM) solutions. His sales training includes Solution Selling, Strategic Selling, Buyer Focused Selling and SPIN selling. His entire career has been marked by performance-based pay. He has a degree in Marketing from the University of Central Florida.

Category: Marketing