Gareth began his life in rural Bedfordshire where the cottages were thatched and the roads were windy. As soon as he was able to locate the train station he escaped and moved to London to study puppetry in drama school.
Eventually, his interest faded & he stumbled across the world of advertising & made it his home for five years working both as a planner and an art director for some very impressive (and some very unremarkable) London agencies. While in this space he was responsible for spoiling people’s enjoyment of good television, drowning their mailboxes with junk and genuinely seducing consumers into doing things they had never planned to do.
?What If! saved him from this terrific downward spiral into the bleak abyss of generic marketing! He appeared on their doorstep in 2005 and spent his first three years working with the company as an Inventor. Gareth was able to collaborate on countless global projects with subjects that ranged from underarms in Argentina to shampoo in Shanghai. His dream project to date has been working with Lego to develop Christmas presents for the 2009 holiday.
Gareth moved to ?What If! New York in January 2007 and is loving every minute of it. He is now a priceless member of the Capability team, contributing his own special brand of innovative inspiration.