Sandra Gudat is President/CEO of Customer Communications Group. CCG works with F2000 clients like Petco, GM, Pier 1, Talbots and IBM to predict customer behavior and optimize marketing strategies. Sandra’s been published in: STORES, TARGET MARKETING, DIRECT, BANK MARKETING and AMERICAN DEMOGRAPHICS. She is also a DMA's International Echo Awards final round judge and publishes www.customer.com.
A Facelift for Your Nurturing Initiatives: Refresh Your Customer Loyalty and Retention