Generate More Qualified Leads with Webinars: A step by step approach

Andrea Frangos (NewsGator), Jessica Kahn (Rally), Melanie Turek (Frost & Sullivan)

Andrea Frangos

Andrea Frangos has over 10 years of experience in campaign management and lead generation in the software industry with providers including J.D. Edwards, PeopleSoft, and Mincom. For over three years now, Andrea heads the demand generation activities and closed loop lead management for NewsGator Technologies, a rapidly growing social computing software provider in Denver, CO.

Jessica Kahn

As a senior marketing manager at Rally Software, Jessica works closely with the sales team to drive prospect engagement and nurture leads through the enterprise buying cycle. She has extensive experience writing, designing, promoting and producing nurturing campaigns, webinars and other programs to help acquire new customers and make them successful. Jessica is especially passionate about writing and working with thought leaders to translate their expertise into language and concepts that appeal to a particular audience.

Melanie Turek

Melanie, a Principal Analyst for Frost & Sullivan, is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market.

Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

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