Lead Nurturing – Beyond the Toolset

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March 22, 2012 at 06:00 pm EDT

Lead nurturing is a buzzword in marketing right now, but what does it really mean? Join Kelly Hall, of 90octane, for an in-depth look at the strategic process involved in nurturing a potential prospect into a sales-ready lead – with or without the help of marketing automation platforms.

You'll learn:

  1. What lead nurturing really means
  2. How lead nurturing can be used throughout the customer lifecycle
  3. How to tell if you need a marketing automation platform
  4. The most effective lead nurturing tactics from email marketing, social media and webinars to in-person events
  5. The top 10 tips to get your lead nurturing program off the ground