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November 01, 2011 at 05:00 pm EDT
Ten tips for making webinars a more effective part of your marketing strategy
Done right, webinars are an extremely cost-effective method for driving more qualified leads and enabling a higher level of credibility with targeted audiences. But it’s not just the webinar that makes it successful, it’s what you do before, during and after that will make it a success. In this one hour event you’ll learn ten tips that build a strategy for webinars as a critical component of your overall marketing program.
Brett Schklar, Founder and CEO, The Market Creation Group
Alli Libb, Moderator, American Marketing Association