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April 12, 2012 at 06:00 pm EDT
Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns, but the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you?
Join Customer Insight Group experts as they share the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments.