Marketers put a lot of time and resources into their content – especially when it comes to webinars. Webinar fatigue has slowly crept in and getting your content noticed in this format has become increasingly challenging. So how do we re-energize our events?
Since webinars are core to our business at ReadyTalk and also a part of our lead gen efforts, we had to ask ourselves the same question. This month, we are teaming up with the content marketing experts at Scripted to cover some fresh approaches to the traditional webinar format and the content that’s included. We’ll discuss:
- Crafting webinar content that gets you leads vs. just views
- New webinar format ideas to not only capture registrants, but attendees
- How to crowdsource your next webinar topic
- Webinar inception – use this tactic to get the most milage from your content
We want you to participate, too! Use the hashtag #webinarwakeup on Twitter to send us your burning questions, or even tactics that you've found successful to combat webinar fatigue. We'll be using these to shape each section of our presentation. Fire away!