According to Demand Metric, over 70% of marketers report that video converts better than other content types, yet many marketers are still not taking advantage of the full power of video marketing. In this webinar, we’ll look at four ways you can use video to strengthen your marketing initiatives, drive more value from your campaigns, and convert more leads.
- Adding video data to your marketing automation platform to score, segment and nurture leads
- Using video in your email campaigns to increase click-through rates and engagement
- Tailoring your video content to the buyer journey
- Tracking video data to optimize content Whether you’re pressing record on your first video, or ramping up for your next episodic masterpiece, this webinar will give actionable tips to start driving more ROI from your video content!