Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Wednesday, August 08, 2012 6:00 PM EDT
Category: Marketing

Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful fundraising online, especially through social media?

Join us as we present some of the most useful, easy to implement, and effective tips shared at the sold out "Social Media for Nonprofits" conferences produced around the country, including insights by Beth Kanter, Guy Kawasaki, Ami Dar, and more. Bring your notepad, as this interactive session will be chock-full of practical, tactical solutions and actionable insights, including how to raise big bucks on Facebook, how to convert donors into fundraisers, and the keys to effective mobile fundraising.

Start Time:
Wednesday, August 08, 2012 4:00 PM EDT
Category: Marketing
Only 5 to 10 percent of your marketplace is ready to buy right now. To ensure that the remaining 90 to 95 percent eventually end up in your pipeline, you need to engage in value-driven lead generation and nurturing. In this presentation, Brian Carroll, Executive Director of Revenue Optimization at MECLABS, will describe the key components of a successful content-driven lead engagement approach.

An accurate, on-target database: Find out how you can reach the right people in the right companies. Get easily actionable tips to grow your lists with

Content they’ll eagerly consume and share: Learn how to engage and nurture prospects throughout the sales cycle. Discover how to strategically stretch resources by repurposing engaging content and learn it all from real-world examples.

Gain strategies to:

  • Build a powerful database and keep it that way
  • Keep prospects engaged by providing the content they really want
  • Make the most of your content resources
Your Best Just Got Better - Take work and life productivity to the next level
Start Time:
Thursday, July 12, 2012 6:00 PM EDT
It takes more than just time management to be more productive; especially while you're traveling or working extra long days in the office. There are specific tactics you can use to get more of the right things done. If there was information available today – to improve not just what you do, but how you do it – wouldn't you want to know?

Working Harder is NOT the Answer! Learn 4 ways to work smarter, think bigger and make more in this webinar presented by best-selling author on productivity and workplace performance, Jason Womack.

Identify just one goal you have for your work or your life. If you’re ready to make progress on that goal, register for this webinar right now!

During this presentation you can expect to:

  • Learn the well-kept secret of real prioritization.
  • Identify habits that make it easier to get the right things done.
  • Achieve more success at work and in your life and maximize your personal impact.

The “secrets” of a more productive day do NOT lie in some new app, working long(er) hours, or hiring a new staff member.

Start Time:
Tuesday, June 19, 2012 6:00 PM EDT
Category: Marketing
You’ve found excellent speakers and carefully selected interesting topics for your webinars. Now you want to get the word out ramp up registration. How can you get the word out about your webinar series without spending thousands of dollars in time and effort?



In this hour long webinar, Sharon Burton will show you how to write up your webinar description that captures the attention of your target audience. She will then cover specific steps for getting the word out to possible attendees and maximizing your registration. At the end of this webinar, you will know how to:

  •     Write compelling webinar descriptions
  •     Find the markets you want to reach, (and do it effectively)
  •     Increase your attendance by 25%
Start Time:
Thursday, May 31, 2012 6:00 PM EDT
Category: Marketing

A webinar can be one hour of content that disappears into the ether. Or, for high-performing marketers, it can be an essential, perhaps even evergreen, spur of valuable content and interactions with your audience. In our next webinar, Todd Lebo, Senior Director of Content and Business Development, MECLABS, and Daniel Burstein, Director of Editorial Content, MECLABS, will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.

Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:

  • Before: Developing webinar content and pre-event promotions
  • During: Managing the event in real-time and providing value to the audience
  • After: Reusing content and getting feedback
Start Time:
Wednesday, May 23, 2012 6:00 PM EDT
Category: Marketing
Marketers develop elaborate programs to draw candidates (prospects and customers) into a relationship of engagement. Some of those programs feature tactical, high-level, surface content and rely on frequency to draw candidates in. Other programs stem from an intimate understanding of the audience and the ways they want to be brought along.


Join Moira Vetter, CEO of Modo Modo Agency, to explore how outbound marketing, webinars, events and subsequent engagement builds and fosters relationships that lead to purchasing decisions and future referrals.

Start Time:
Thursday, May 17, 2012 6:00 PM EDT

Approximately 75% of nonprofits do not have any formal budget for recruiting employees, according to the 2011 Nonprofit Employment Trends Survey.

Nonprofits need recruiting tools that are easy to implement, cost efficient and, most importantly, connect them with the best people. Social recruiting — using social media to recruit staff — does just that. And LinkedIn does social recruiting best.

Now with more than 150 million individual members and over 6,000 employer customers, LinkedIn has given nonprofit organizations a new way to recruit. Whether you’re looking for an executive director, a grant writer, network administrator, program director, communications manager or receptionist, you can find people with the required skills and a passion for your cause by using LinkedIn.

Join us to learn about Linkedin programs designed just for you – the nonprofit professional. During this presentation we will share with you, and your peers, strategies needed to identify the talent and professional knowledge you need to maintain a personal and professional edge.


  • How nonprofits can leverage LinkedIn for recruiting.
  • Learn about new LinkedIn programs specifically for nonprofit organizations.
  • LinkedIn best practices.
Start Time:
Thursday, April 12, 2012 6:00 PM EDT
Category: Marketing

Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns, but the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you?

Join Customer Insight Group experts as they share the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments.

Start Time:
Thursday, March 29, 2012 5:00 PM EDT
Category: Marketing

Today it’s easy to add a customer feedback component to your email, e-newsletters and webinars you are already doing. Timely feedback lets you quickly optimize your content to better meet the desires of your audience, and this can mean higher engagement, more webinar registrations and, ultimately, higher customer satisfaction. While your overarching marketing strategy is likely defined by robust research and analysis, you can fine-tune each of your tactics in response to real time feedback to optimize their effectiveness.Creating custom feedback surveys for each of your outbound tactics lets you hear firsthand what’s not working and what resonates. You don’t have to be a researcher to start gathering feedback from your audiences today – just a savvy marketer who understands the value of boosting email click-thru, increasing webinar registrations and driving more website traffic.

We’ve brought together experts in email marketing optimization, webinars and online surveys to share their advice for dialing in each of your marketing tactics to what your audience wants based on valuable feedback. Join presenters from SurveyGizmo, Eloqua and ReadyTalk for this valuable webinar who will show you how to start gathering feedback today so you can better tailor your communications to that same group tomorrow.

Start Time:
Thursday, March 22, 2012 6:00 PM EDT
Category: Marketing

Lead nurturing is a buzzword in marketing right now, but what does it really mean? Join Kelly Hall, of 90octane, for an in-depth look at the strategic process involved in nurturing a potential prospect into a sales-ready lead – with or without the help of marketing automation platforms.

You'll learn:

  1. What lead nurturing really means
  2. How lead nurturing can be used throughout the customer lifecycle
  3. How to tell if you need a marketing automation platform
  4. The most effective lead nurturing tactics from email marketing, social media and webinars to in-person events
  5. The top 10 tips to get your lead nurturing program off the ground