Jeff Finkelstein, founder of Customer Paradigm, a Boulder-based web marketing firm, will discuss an emerging trend in website marketing: Personalized URLs.
What is a personalized URL? It’s something like this link:
...that goes to a personalized web page that greets the individual by name.
Why are personalized URLs so effective?
From a psychological standpoint, people love to hear their name (except when called to the principal’s office). Placing a person’s name next to your company’s URL creates a trust-based connection. A company that goes to the effort to create a personalized web link that greets you by name makes it clear that they value the relationship.
Jeff will show how easily you can create personalized web pages for direct marketing, postal campaigns, and have your visitors greeted with a personalized Web page. Most important, you’ll become a hero by generating qualified leads in six easy steps.
Personalized links are still quite new; this may be an excellent way to move your company’s marketing communications to the head of the pack!