Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Tuesday, November 09, 2010 7:00 PM EST
Category: Marketing
Craig Agranoff

Join Craig Agranoff, an entrepreneur, national Social Engagement consultant as well as a noted specialist in online reputation management and monitoring, for this free webinar on November 9th at 2pm EST to learn how to use mobile marketing techniques to reach out to your customers and drive repeat business.

The latest study by Pew Research says that 72% of American adults use their mobile phones for text messaging. That number jumps to 87% for teens. The average e-mail open rate hovers around 15% while the average SMS open rate is close to 90%. This Webinar will show you techniques for developing an SMS database and some good practices for running campaigns to effectively drive revenue for your business.

Who Should Attend: Marketers and small business owners alike - does your business have a hook for customers that include discounts, events, or "can't miss" opportunities—then this event is a must!

Speaker Bio

Craig Agranoff is an entrepreneur, and national Social Engagement consultant as well as a noted specialist in online reputation management and monitoring. He has worked with many Internet startups and founded the tech blog sCommerce.com and Rev2.org. He was also a Tech/Social Media Correspondent in the New Times, and VentureBeat.com. Currently he is a columnist for InternetEvolution.com and The Palm Beach Post.

His first book Do It Yourself Online Reputation Management was recently published and is available on Amazon. His second book Checked-In: How To Use Gowalla, Foursquare and Other Geo-Location Applications For Fun and Profit was just released as well and is available for purchase on Amazon. Agranoff is currently working on his third book entitled “Unreal Potential” which discusses how to use augmented reality apps for business. It should be published later this year.

Additionally, in his spare time, Craig’s the Pizza Expert and founder of WorstPizza.com.

Start Time:
Thursday, October 28, 2010 6:00 PM EDT
Category: Marketing
Michael Weisfeld

Most marketers can agree, content is king. Quality content will capture the users attention and encourage interaction, and is one of the most effective ways to connect and communicate a brand’s vision and service offering.

By combining quality, engaging content with the abundance of tools now available via social media, brands can easily post and promote contributed content on a regular basis. Join Michael Weisfeld, Director of Social Media at BusinessOnLine, as he discusses how to effectively plan and execute a content marketing strategy that will produce a solid content lifecycle, with results that will forge a lasting relationship with your audience.

Key Points of Interest:

  • Understand the user path – What are your leveragable channels and how do they lead to your goals?
  • What’s buzz worthy and buzz worthless?
  • Crafting engaging content vs. vapid content.
  • Creating user focused Content Development Strategies centered on actual user data
  • Learn how a manageable content execution plan can ensure maximum brand exposure and ROI
Speaker Bio

Michael Weisfeld is Director of Social Media at BusinessOnLine. He is a seasoned business and technology analyst with vast experience directing custom integration projects for major consulting firms. Currently, his areas of expertise include Social Media, project management, SEO, online strategy, and content management.

Start Time:
Wednesday, October 27, 2010 6:00 PM EDT
Category: Marketing
Justin Kistner (Webtrends), Dennis Yu (BlitzLocal)

With a quarter of all Internet users on Facebook, it's a critical platform for online marketing. So what are the secrets to successful Facebook marketing campaigns? Marketing experts Justin Kistner, Sr. Manager Social Media Marketing at Webtrends and Dennis Yu, CEO of BlitzLocal, will show you how to get the most out of you fan page using Ads, Apps and Analytics.

Ads: Profile targeting is the most powerful advantage to advertising on Facebook. Let our experts show you how to avoid some common pitfalls when it comes to media buys and PPC lists.

Apps: Social media is the #1 thing users spend their time doing online. Apps are the ideal way to bring your brand experience to where users are spending their time. Learn how to use apps to drive engagement, earn media, and conversions inside Facebook.

Analytics: Digital marketers know the importance of having data to maximize the performance of their campaigns. Facebook, however, often presents a challenge due to technical constraints and privacy restrictions. We'll show you what kind of data is available and how to use it for improving your campaign performance.

Join us as we dive into the brand benefits of Facebook and how you can make these tactics work most efficiently for your organization!

Speaker Bio

Justin Kistner


Justin Kistner leads the development of Webtrends Facebook Analytics and is the public face for Webtrends’ social media initiatives. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy.

In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.

Dennis Yu


Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Start Time:
Wednesday, October 20, 2010 6:00 PM EDT
Category: Marketing
Rob Simon

Podcasting used to be the new kid on the block.  Not any more.  Here come the tablets and eReaders – iPad, Kindle, Touch, Nook, Playbook – to name a few.  Digital media – and the appliances to view, hear and read them – are on fire.  Podcasting, the distribution of audio and videos, now has more locations than ever to be consumed.  Throw in social media networks like Facebook, Twitter and YouTube and suddenly you have a whole universe of possibilities.

In this presentation, Rob Simon, president and founder of BurstMarketing, a digital and social media company, will navigate you through the fast-changing world of digital media, provide 101 basic information and advanced tips, and help you chart the right digital media strategy for your organization.

Speaker Bio

Rob Simon is an accomplished entrepreneur with more than 30 years of experience starting, growing and managing pioneering media companies. He is the founder, president and CEO of BurstMarketing, a social media company and leader in publishing podcasts, widgets and mobile applications for consumers who access their media online and via portable devices including iPods and smart phones.

Prior to starting Burst, Rob had started three successful newspapers, two cable TV companies, a magazine and one of the largest full-service marketing, public relations and Internet firms in the Rocky Mountains.  Today, BurstMarketing’s social media networks reach more than 400,000 unique customers who download annually nearly 1 million episodes of audio and video content.

Start Time:
Thursday, September 23, 2010 6:00 PM EDT
Category: Marketing

A recent survey by the 1080 Group and Quantum Leap Marketing revealed that most webinar promoters struggle with two fundamental issues:

1. How do I promote my online events so my audience shows up in droves?

2. And, how do I engage my audience and get them to take action on the ideas presented at the event?

Whether you are webinar marketer, trainer, or a speaker, you must join ReadyTalk and Roger Courville, author of The Virtual Presenters Handbook and Bob Hanson, President of Quantum Leap Marketing for this live webinar.

In this fast-paced, fact-filled educational webinar you will hear the results of the survey about what is working in webinar marketing and presentation in 2010. You’ll discover:

  • Webinars top trends - what's new that you must know for your own events 
  • Successful promotional practices  - what’s working and what’s not
  • What audience members value, and what to leave out
  • How to create and deliver engaging webinar content…every time
  • Common webinars presenter mistakes and how to avoid them
  • Top reasons why most of your target audience fail to register for your event, and how to build a webinar marketing plan for 50% (or more) attendees
  • Simple, but powerful, virtual event presentation and marketing techniques that work…period.

Attendees will have the chance to get their top webinar questions answered in an interactive Q&A session. We will also pick 5 attendees at random who will get Roger Courville’s new book on killer webinar presentations.  Register today!

Speaker Bio

Bob Hanson

Quantum Leap Marketing

Bob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System. He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars.

Bob is also the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program.

Roger Courville

1080 Group, LLC

Roger Courville is the author of The Virtual Presenter's Handbook, editor of 1080 Group's Web Seminar Producer's Toolkit, blogger at TheVirtualPresenter.com and principal of 1080 Group, LLC, an independent consulting training firm that helps companies design and optimize online presentations and web seminars.

A practitioner in the web seminar industry since its inception, Roger has provided companies with thought leadership, innovative web seminar program design, vendor and system analysis, and staff development.

Start Time:
Wednesday, August 25, 2010 6:00 PM EDT
Category: Marketing
Jessica Walker (Gallup), Kai Rostcheck (Free Marketing Made Easy), Mike McKinnon (ReadyTalk)

As a marketer, your duties can change on a moment's notice. Fire drills are never far away and the broader your skill set, the more valuable you are to your team and organization. You must continually adapt to changing needs and often rely on innovative tools to help you do so.

When it comes to web conferencing, it’s important to find a platform that has kept up with the pace of your business growth. Marketers have become more efficient with their time by implementing tools that can ease the load and dovetail some of these duties into an effective workflow. Departments continue to adopt more sophisticated methods of completing their ever-expanding to-do list. Conferencing tools ought to make it easier to get those tasks done. Consider these questions we'll be covering during the presentation:

  • Can it be used for multiple types of online meetings - events, collaborative space, training, sales demo and presentations?
  • Are you able to easily generate and distribute content - podcast, recordings, etc?
  • Do you have the ability to create unique campaigns and monitor ROI on each event?
  • Does it integrate with your social networks - Is it easy to promote and distribute your events through social channels without separate logins?

Join our expert panel from Gallup and Free Marketing Made Easy as we cover actual use cases and discuss some essentials to look for when choosing a tool that will make your ‘to-do’ list a little less scattered and a lot more resourceful. Integration and product evolution are crucial when the end goal is providing qualified leads to the sales organization and delivering meaningful content to those evaluating your service or product.

Speaker Bio

Jessica Walker

Jessica is Process Manager of Gallup’s Healthcare Practice. In this role, she coordinates with clients and client support teams to ensure the smooth delivery of customer and employee engagement programs as well as employee development programs. She works with Gallup’s partners, principals, and operations teams to ensure they have the information and resources needed to forge new business relationships and enhance existing partnerships. She is also responsible for managing research and development projects for the Healthcare Practice.

Kai Rostcheck

Kai is a full-speed-ahead, risk-taking, big-picture, new-media, new-economy entrepreneur. He thrives on change, and provides exceptional value to organizations that are willing to evolve.

A serial entrepreneur with deep roots in sales, marketing and business development, he has learned the retail, technology, media and wellness industries, worked in direct sales at national and local levels, built reseller and distributor relationships and brought several new product categories to market. An avid online and offline small business networker, he recently developed Free Marketing Made Easy, an Internet Marketing program for traditional businesses owners and early stage entrepreneurs who need to get online, don’t have much money to spend and aren’t sure where to start.

Kai maintains a creative sandbox at www.kairostcheck.com where he blogs about new ideas, business evolution and thought leadership.

Mike McKinnon

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk’s demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.

Start Time:
Wednesday, July 28, 2010 6:00 PM EDT
Category: Marketing
Kai Rostcheck

Every small business owner needs to understand why and most importantly HOW to use the best and most cost effective Internet tools. But many of us don’t know where to start. This presentation will review affordable, effective strategies that you can start implementing right away. Through this interactive, conversational session, you will learn how to:

  • Assess the market for your products and services, get direct, actionable feedback from customers and create relevant content that will engage your audience.
  • Save money by getting graphic designers to compete for your projects.
  • Build an inexpensive but powerful website that lets you easily optimize for social media, audio, video and SEO.
  • Improve your site design to increase traffic and create landing pages that convert traffic into sales.
  • Use leading Social Media tools like blogs, Facebook and Twitter to build your audience.
  • Create videos and distribute them through your website, YouTube and beyond.
  • Turn press releases, eNewsletters, teleclasses, web-based conferencing and podcasts into moneymaking opportunities!

Whether you are brand new to Internet Marketing, or simply need a refresher course and some new ideas, you will leave this seminar with a better understanding of the most cost-effective ways to grow your company.

Bonus: Register now to receive The Free Marketing Method: Internet Marketing for Entrepreneurs 42-page ebook for free!

Extra Bonus:Purchase the Free Marketing Made Easy Core Program within 5 days of the presentation and receive 1/2 hour of 1-On-1 Coaching ($125 value) for free.

Speaker Bio

Kai is a full-speed-ahead, risk-taking, big-picture, new-media, new-economy entrepreneur. He thrives on change, and provides exceptional value to organizations that are willing to evolve.

A serial entrepreneur with deep roots in sales, marketing and business development, he has learned the retail, technology, media and wellness industries, worked in direct sales at national and local levels, built reseller and distributor relationships and brought several new product categories to market. An avid online and offline small business networker, he recently developed Free Marketing Made Easy, an Internet Marketing program for traditional businesses owners and early stage entrepreneurs who need to get online, don’t have much money to spend and aren’t sure where to start.

Kai maintains a creative sandbox at www.kairostcheck.com where he blogs about new ideas, business evolution and thought leadership.

Start Time:
Wednesday, June 09, 2010 7:00 PM EDT
Category: Marketing
Melanie Turek (Frost & Sullivan), Alli Libb (American Marketing Association), & Elaine Ellis (Trada)

Businesses today cannot ignore the presence of social media in people’s lives. On-going conversations in the social media sphere require attention on your part, but also highlights your willingness to engage with customers or prospects on their timeline, where they choose. The opportunity to connect with customers is a critical element of building and maintaining your networks. Networking is no longer just about making a name for yourself; there’s an opportunity to utilize social networks to benefit both you and your customer. From promotion to post-event action items, are you making the most of your connections?

During this 1-hour event our panel will discuss the following:

  • The usual suspects (Twitter, Facebook, Linkedin), plus a few you may not have considered
  • Establishing a ‘social media timeline’
  • Tracking & Tackling – discovering the issues before they hit
  • Making the most of your all networks, all the time
  • Passing the ball – social media from marketing to sales
  • And more ….

Bring your questions to the experts during the live Q&A session. Everyone wants to know how they can make better use of their social networks – what better place to take away some best practices from various industry perspectives.

Speaker Bio

Melanie Turek

Principal Analyst - Frost & Sullivan

Melanie is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market. Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Alli Libb

Online Event Program Manager - American Marketing Association

In her role, Alli works closely with high-profile clients on a weekly basis to promote and produce educational webcasts. Using her technical expertise combined with her background in event marketing and public relations, she has run over 100 successful webcasts for the AMA’s audience of marketing professionals.

Elaine Ellis

Social Media & Marketing Manager - Trada

Elaine is obsessed with social media and has been on Twitter since early 2007. That's her way of saying, "I knew the band before they got popular." In her previous career, she billed people in 15-minute increments to impart her social media expertise, but really despises billing in 15-minute increments. Elaine is responsible for managing, engaging, and driving leads through their numerous social media platforms - and then imparting her knowledge to the rest of us hoping to do the same.

Start Time:
Tuesday, May 25, 2010 6:00 PM EDT
Category: Marketing
Dr. Jaclyn Kostner

If you could wave a magic wand and suddenly have more leads, more opportunity, and more paying business with clients all over town and all over the world, would you be interested?  Of course!  For these kinds of results, though, you don’t need a magic wand.  Instead, learn how to leverage interactive webinars to gain a substantial competitive advantage.

Conducting business face-to-face has always been the gold standard.  But in today’s marketplace, it’s critical also to know how to use interactive webinars to differentiate your business, provide significantly higher value, and get more done effectively without travel.  These are the new pillars to success for every business—from a one-person entrepreneur to a large mega giant corporation.

Join webinar interaction guru, Dr. Jaclyn Kostner, to learn five key ways to leverage webinars to grow your business beyond your dreams! Here are a few of the takeaways…

  • The #1 reason why interactive webinars are critical for your business growth and success
  • Five critical ways to use webinars to make your business successful faster
  • What single pitfall to avoid that will hold back your success
Speaker Bio

Best-selling business author, Jaclyn Kostner, Ph.D., is an internationally recognized thought leader on the human side of communicating when people are NOT face-to-face. Her company, Bridge the Distance, delivers online courseware to help people make their webinars engaging, interactive, and fun. The methods and models that she has created for online training, online presentations, and online meetings are relied on by Fortune 100 companies and others all over the world. 

Besides authoring numerous successful books (Virtual Leadership; Knights of the Tele-Round Table; Bionic eTeamwork), Dr. Kostner has also acted as virtual communication expert in articles in The Wall Street Journal, Fortune, Time, Newsweek.com, FastCompany, Kiplinger, CIO Magazine, and USA Today, among many others.  She has appeared on CNN and CNBC, and numerous business talk-radio programs worldwide.  She has been spokesperson for studies published by Verizon Business, Microsoft, Frost & Sullivan, MCI, and Polycom.

Start Time:
Tuesday, May 11, 2010 6:00 PM EDT
Category: Marketing
Deb Daufeldt

Cashing in on Email Marketing is the second segment in The “Cashing In” Series For Small Business brought to you by Second Story Solutions – “Where Smart Growth Wins Big”. The cost of retaining a customer is a fraction of the cost of acquiring one, so why don't businesses focus as much of their marketing budget & efforts on retention activities as on acquisition?  Email has proven to be the most effective customer retention tool, ever-- if done right. 

There is no better medium than permission-based email that is personalized, relevant, and timely.  In this webinar we will share proven email trends, tips, and techniques to help get you on your way to engaging your customers, deepening your relationship with them, and keeping away the threats of competition.  Listen to Deb Daufeldt discuss some of the leading practices for successful email marketing including:

  • Ethical strategies to build your list at every opportunity
  • How to deliver value to the Inbox that retains long-term readers
  • Making your email program more effective by integrating it with an overall marketing strategy
Speaker Bio

Anti-SPAM zealot, Deb Daufeldt is President and Founder of Second Story Solutions, an interactive marketing agency specializing in permission-based email marketing.  She and her talented team provide on- and off-line marketing strategies and solutions focused on acquiring, retaining, communicating with, and engaging customers through her results-oriented e-marketing approach. 

Working with companies ranging from ground floor startups to the Fortune 500, Deb's proven techniques focus her clients' efforts on building relationships and not just communicating information to their customers and prospects.