Archived ReadyTalk Webinars
Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.
Dru Jacobs, Director of Lead Generation at Rally Software Development, has proven that a well-executed web seminar strategy is one of the best ways to drive highly qualified leads to your company.
He will join us and share:
- Tactics for building a thematic series of web seminar events
- Methods for moving leads through the series and qualifying them
- Ways of weaving your services or solutions into your events
- Ideas for how to measure success
With over 12 years of B2B marketing experience, Dru Jacobs specializes in architecting and building marketing and sales automation infrastructures and campaign strategies for fast growth, lead generation-driven technology companies. As director of Demand Generation for Rally Software, Dru is responsible for managing a multi-channel lead generation strategy in support of a global inside and field-based sales team including banner advertising, pay-per-click, e-newsletters, webinars, and incubation programs designed to drive the creation and maturation of sales-ready leads. Over the last 3 years at Rally, Dru has helped build a highly responsive database of potential prospects through the delivery of value add content and product evaluation materials. When he does not have his brain buried in Rally's CRM system or consumed with campaign design, Dru loves to ride his bike around the back roads of Boulder, CO.
It's true that hosting content-rich webinars or teleseminars for your target market is some of the quickest and easiest way to make money. And they are a tremendous marketing tool for growing your business.
But the reality is just having one isn't enough. You need to get people to your webinar - and lots of them.
In this webinar, you'll learn the step-by-step way to get more people registering for your webinars or teleseminars, without spending a dime.
Shannon Cherry, The Power Publicist, will share:
- When to get started promoting so you get the best publicity results
- The top 5 ways to reach your target market
- The number one mistake most people make when marketing their webinars
- How to utilize Web 2.0 strategies to attract even more people
- and much more
In addition, you will also receive an exclusive checklist with timeline that you can use over and over again for each webinar/teleseminar you do.
Shannon Cherry, APR, MA, is the Power Publicist. She helps business owners and entrepreneurs to attract more customers through publicity and marketing. She is the founder and president of Cherry Communications and its subsidiary, BeHeardSolutions.com.
A former TV and newspaper journalist, Shannon has developed hundreds of innovative public relations strategies. Her clients have appeared on the pages of USA Today, the New York Times, Money Magazine, Associated Press, and Parenting and have been featured on the Today Show, CNN, The History Channel, Good Morning America, and Oprah.
An award-winning publicist and author of two books (one an Amazon Best Seller for more than 6 months), Shannon is the professional blogger of StartupSpark.com, one of the top 60 business blogs in the world.
Shannon publishes the popular and highly-recommended ezine, Be Heard!, which goes to 6200 subscribers each week. Get your free publicity power package by signing up for Be Heard! at http://www.beheardsolutions.com.
Have you heard about Social Media and wondered what it means for your organization's marketing strategy? This web seminar will first touch on the basic premise of social media, common definitions, tools and the technology (RSS) that drives it. It will more importantly cover best practices, common mistakes and methodologies for measuring success.
James Clark is a social and conversational media expert, blogger, podcaster, speaker, author, and corporate trainer.
He is the co-founder of Room 214, Inc., a search marketing and social media agency focusing on delivering high search visibility campaigns through its Search Visibility Programs.
James was a previous public relations agency owner, with deep experience in messaging, branding, and product launches. James took his years of experience in public relations and shifted his focus to social media applications (blogs, podcasts, RSS, MySpace) to help clients drive sales, awareness and brand recognition through Room 214's Capture the Conversation methodology for online communications, high search visibility and word of mouth marketing campaigns.
During this 60-minute program, Dave Williams will discuss nine ways to promote your web seminar and avoid the costly mistakes that many people make. Beyond receiving a list of nine practical marketing techniques, here is a glimpse of what you will discover in this session:
- Three key myths even the most experienced people fall prey to when promoting their web seminar
- What has changed over the past 3 years and how you should adapt your marketing approach
- Creative marketing techniques that build a qualified email invitation list
- Key questions you need to ask when writing the copy of your guest invitation
- Enough is enough - when and why too much information will prevent people from registering
- Two specific actions that will help you engage and motivate a guest to register
- The best use of print, audio and video media that guarantees increased registration and attendance
- What REALLY is the advantage of using new social media like blogs and podcasts
- The one question you MUST be prepared to answer at the end of your web seminar
- How to stay in touch with your audience to gain higher attendance at your next event
- How much promotion do you really need to do
After 3 decades of specialization in lead acquisition and sales development, Dave Williams has become a recognized leader in web seminar marketing. He has a passion for helping his clients combine innovative marketing concepts with new media applications to create better communication, generate more sales leads and increase corporate revenue.
Dave is President of Conference Village and is the chief architect of the "Webinars That Work" coaching system. Educated at the Universities of Guelph and Western Ontario, he earned the Master of Arts degree in Psychology, has completed doctoral work in the field of Organizational Behaviour and is a past faculty member of the Wilfrid Laurier University School of Business.
Dave is the author of numerous research papers and journal articles, broadcasts the "Webinar Wisdom" podcast, frequently lectures to university and professional groups and has been both a columnist and member of various editorial advisory boards.
Thinking of conducting a web seminar to enhance your business? Already producing webinars for marketing, training, or customer relations? This presentation gives you vital tips and guidelines designed to make your public web conferences more engaging, productive, and successful.
You will learn:
- How to use the six-step webinar lifecycle to create successful events
- Factors to consider even before event preparation
- Alternative avenues for promoting a webinar
- Preparation specifics to guarantee a smooth and engaging presentation
Ken Molay, president of Webinar Success, takes you through specific steps necessary to create, present, and benefit from online web seminars. You will learn the six-step webinar lifecycle, with detailed tasks to accomplish in each stage. Learn what questions you need to ask at the earliest planning phases. Get tips on who in your organization needs to be involved during event creation, delivery, and follow-up. You will discover the awful truth about webinar promotion and ways to make the process more effective. Discover the tricks of the trade used by experienced web presenters to make their content interesting and engaging for their audience. Determine the most important aspects of following through after your event has ended.
This seminar is appropriate for anyone involved in planning, managing, or presenting web seminars. It is valuable for those currently using webinars in their business and for those considering getting started with webinars as a new communications medium. A live question and answer session will let you focus on the issues of most importance and benefit to your organization.
Ken Molay has been producing and delivering business webinars since 1999. His background in public speaking, stage acting, and corporate training has given him a unique perspective on what it takes to create and deliver compelling and effective presentations.
In more than 20 years of professional experience, Ken has presented public sessions at numerous industry conferences, as well as presenting information to customers, sales prospects, industry analysts, and the press.
Currently Ken offers consulting services through his company Webinar Success and is a prolific blogger on all aspects of web conferencing and its applications.
This web seminar is packed with valuable tips and information about creating your own online events for selling, marketing and lead generation. Join Bob Hanson, in-demand webinar consultant, and get answers to questions like:
- What are the top webinar mistakes to avoid?
- How do we get more people to each and every event?
- What is the best marketing plan for an event?
Bob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System.
He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars.
He has generated over 2,250 registrants for a single webinar without spending a dime on marketing, 15,000 webinar registrants in a single year for a small company, hundreds of thousands in sales from a single webinar recording. His event marketing strategies have generated over $1.45 billion in qualified sales leads for clients.
He is the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program.
Whether you are trying to change the world, find people interested in your products and services or build a community through education and communication, webinars are a great way to achieve your organization’s goals while maximizing your time, staff and budget.
In this presentation, join Holly Ross, Executive Director of NTEN, to learn how one organization created a webinar program to educate and build a community of several thousand with a staff of just five people. You will learn what webinars can achieve for your organization and how to make the case for adding them to your training or marketing program. You will gain tips for considering goals, content, speakers and successful execution of your events.
Holly has spent more than five years at NTEN, combing through all the technology fads and listening to the NTEN community to line up the webinars, conferences, and research that will help members use technology to make the world a better place. From ubiquitous access to technology leadership to social media trends, Holly brings the wisdom of the NTEN crowd to the nonprofit sector.
Holly came to nonprofit technology after working for social change at CALPIRG and during her college days at UC Berkeley. In between meetings and emailing, Holly tries to raise her 3 year old daughter and occasionally pays attention to her fabulous husband.
Why is there such buzz around web conferencing? When planned correctly, a web conference can be one of the most effective ways of marketing your products and services, generating leads and growing your organization.
In this web seminar, we’ll share some insider tips on how to get started with creating your own web seminars and online events. You’ll learn pre-event preparation such as choosing content to appeal to your audience, preparing speakers and promoting your event. You’ll learn how to conduct and manage your event so it is smooth and successful. Finally, you’ll gain insights on how to follow up with attendees and keep them involved with your organization — as a customer, partner and advocate.
As a bonus for attending, we’ll send you a copy of our popular whitepaper, Hosting a Successful Web Seminar.
As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.
Jessica Kahn focuses on finding new revenue opportunities for ReadyTalk through partnerships, lead generation campaigns and channel programs. As the strategic planner and promoter of the ReadyTalk Web Seminar Series, Jessica has managed the creation of over 90 web seminars.
In this 50-minute, information-packed web seminar, Scott and Shannon Hickey will share essential system strategies for connecting with your customers, creating competitive advantages, controlling costs, generating and managing leads, and building strong partner relationships. You will understand how an effective marketing and sales system can provide the right set of tools to help you reach your business goals.
Scott Hickey has been a business consultant for over 20 years, helping businesses of all sizes realize growth through the right mix of innovative online solutions. Scott is CEO of Full Partner, which develops and sells integrated online sales and marketing tools and services.
Shannon Hickey is an expert at the practical steps required to turn online business solutions into a machine for running a successful company day to day. Shannon is General Manager of Full Partner, working with clients to design and implement successful online sales and marketing solutions.
Word of Mouth Marketing is a powerful, effective way of reaching Influencers: the people who have passionate recommendations for what to try and buy.
In this web seminar, Ted Wright, founder of Fizz, will teach you how to use Word of Mouth Marketing to get people to spread the word about your business, speak passionately about you and increase sales. You will discover how open, two-way customer communication and a focus on customer satisfaction are important factors and how to get started.
Ted Wright is the founder of Fizz, a full service word of mouth agency focused on the beverage and video game markets. Ted is a charter member of WOMMA (Word of Mouth Marketing Association), and active commentator on word of mouth and beverage marketing for a variety of publications and television networks. During the last six years Ted and his team have enjoyed creating successful word of mouth campaigns for such clients as Pabst Blue Ribbon, Tiger Beer, Zuidam Gin, VeeV Spirits, Aguila and a variety of Pernod Ricard brands. Fizz's 2007 expansion into video games netted projects with Rock Star Games and Sony while allowing its beverage clients greater involvement with their target markets.
When not at work, Ted serves on the University of Chicago's Graduate School of Business alumni association and enjoys creating puppet shows for his five year old son Abbott.