In recent B2B marketing study by DemandGen Report, almost fifty percent of markets cite generating higher quality leads as their top task for this year. However, many of these organizations take a tactical approach in the attempt to get there, and that sadly, will not be effective in the long-run. Taking a more strategic approach to demand generation by developing a demand Buyer-centric strategy is the only real way to drive revenue for your organization.
- How to move from tactical to strategic demand generation
- What must change to become Buyer-centric
- How to develop content that will Engage, Nurture and Convert your buyer
- Metrics for success
Carlos Hidalgo, CEO and Principal, ANNUITAS
Alli Libb, American Marketing Association