Archived ReadyTalk Webinars
Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.
In recent B2B marketing study by DemandGen Report, almost fifty percent of markets cite generating higher quality leads as their top task for this year. However, many of these organizations take a tactical approach in the attempt to get there, and that sadly, will not be effective in the long-run. Taking a more strategic approach to demand generation by developing a demand Buyer-centric strategy is the only real way to drive revenue for your organization.
- How to move from tactical to strategic demand generation
- What must change to become Buyer-centric
- How to develop content that will Engage, Nurture and Convert your buyer
- Metrics for success
Carlos Hidalgo, CEO and Principal, ANNUITAS
Alli Libb, American Marketing Association
Have you ever been bored on a webinar, counting the minutes until it’s over? Are webinars a chance for you to check your email or social media accounts? You’re not alone. Unfortunately most webinar participants struggle to stay focused or engaged during hour-long webinars. If participants fail to pay attention to your webinar, your content and message will reach them as poorly as it reached the people who failed to even attend in the first place. However, it is time to stray away from the norm and keep your audience intrigued and interested for the entire duration of your webinar. Learn how to create a better and more interactive webinar experience for your participants.
Join Susan Stewart, Director of Online Learning and Collaboration at Guided Meetings, as she explains:
- What makes participatory webinars different from other webinar offerings
- Three design considerations for participatory webinars
- Strategies for getting and maintaining attention in an online environment
- Ways to actively involve participants with webinars
Join us for this exciting webinar on Wednesday, September 17, 2014, at 2:00 PM ET to learn how you can make a better and more interactive webinar experience for your participants.
Webinars are becoming a prominent form of marketing and communication in the B2B world. Although people may spend countless hours on generating flawless content, all of that means nothing if no one is present to hear it. Before being able to satisfy viewers, it is important that you first attract an audience. Be sure to tune into this webinar as Dan Slagen, the CMO of HourlyNerd, discusses five ways to guarantee nobody misses your next webinar.
Topics will include:
- Ways to market through your speakers
- How partnerships can increase webinar attendance rates
- How to blog about your webinar
- Reasons not to be afraid of paid media
- The importance of promising and delivering high quality content
Don’t create a killer webinar for absolutely nothing. Fill your seats and make your next webinar an extraordinary success.
- Choose topics that resonate with webinar audiences today
- Use market and industry disruptions to your advantage
- Utilize existing content that amplifies your thought leadership
- Webinar inception – developing mini segments within your live event to repurpose into additional content
- With your next webinar, capitalize on the noise to attract, engage and convert the audience.
- How to be a better speaker in a remote environment
- Moderator tactics
- How to create a visual presentation that complements your message
- Engagement tools and methods
- The value in presenting from a thought leadership perspective
- Simple webinar activities to ‘elevate your game’
When was the last time you bought anything for yourself without getting advice and feedback from another buyer? Every day we rely on dozens of apps and websites to connect us with first hand reviews and recommendations. Now your customers are expecting the same experience for their business purchases. Which customer are they going to talk to next?
Marketers need to mobilize their advocates; those fans, evangelists and promoters that willingly share their positive experiences with others. Join this webinar to learn about the “Yelpification of B2B," and five simple steps you can take to build a world-class advocate marketing program that drives your brand, demand and revenue.
- What Advocacy Marketing is and how can it help your company today
- How to accelerate sales and drive revenue with warm leads referred to you by happy, engaged customers
- How to cultivate genuine product reviews and references and gain product feedback by mobilizing your advocates
- 5 steps you can take right away to get started with your Advocacy Marketing Program
Marketers put a lot of time and resources into their content – especially when it comes to webinars. Webinar fatigue has slowly crept in and getting your content noticed in this format has become increasingly challenging. So how do we re-energize our events?
Since webinars are core to our business at ReadyTalk and also a part of our lead gen efforts, we had to ask ourselves the same question. This month, we are teaming up with the content marketing experts at Scripted to cover some fresh approaches to the traditional webinar format and the content that’s included. We’ll discuss:
- Crafting webinar content that gets you leads vs. just views
- New webinar format ideas to not only capture registrants, but attendees
- How to crowdsource your next webinar topic
- Webinar inception – use this tactic to get the most milage from your content
We want you to participate, too! Use the hashtag #webinarwakeup on Twitter to send us your burning questions, or even tactics that you've found successful to combat webinar fatigue. We'll be using these to shape each section of our presentation. Fire away!
You're making investments in content marketing, but you're not sure you're making the right content. You're not alone. Marketers are struggling to prove the value of their content, how it's being produced, the kind of engagement it's driving, and how it delivers leads and deals. This webinar will breakdown the various metrics you need to track to measure the impact of content on your business. Specifically, you’ll learn:
- The metrics you need to track your content production
- What to measure when calculating top-level performance and engagement
- An introduction to the concept of content scoring and a new way to calculate how individual content is producing leads, opportunities and deals
The tools you need to investigate to accurately track and analyze your content's performance
- How to design your webinar for recorded clips that are easily divided
- Editing techniques for content that lends itself well for video format
- How to align content with CTAs for each stage of the buying cycle
- Methods to track engagement data for recorded content
- Strategies to turn views into leads
- How to design a live webinar with your on-demand strategy in mind
- How to choose topics that are evergreen, yet compelling
- Approaches for demand gen vs. nurturing series – how are they different?
- What role does marketing automation play?
- Measuring success – what does it look like?