- How to map content to personas and stages of the buyers’ journey
- Why it is important to integrate platforms for marketing success & full ROI visibility
- How to incorporate multiple content delivery methods to drive customer engagement
- How to provide your customers with content according to their terms and their timing
- How to measure success with multiple channels
Archived ReadyTalk Webinars
Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.
Online events are not simply cost-effective substitutes for live, in-person events. They are a distinct marketing channel that offers unique opportunities for engagement.
Developing an effective online event strategy means creating the right mix of online and in-person events and incorporating them within your larger marketing strategy. As with other marketing channels, understanding how to maximize the medium and setting the right goals is extremely important. When delivered properly, online events can add tremendous value; engaging customers, moving buyers through the sales cycle, and enhancing the strength of other marketing channels.
Join Certain, Readytalk, and AMi on January 8th at 10am US Pacific / 1pm US Eastern, as we explore the best practices in online events and how to create a comprehensive strategy which properly incorporates them within your marketing mix.
- Develop a strategy that works in conjunction with the rest of your events and marketing programs
- Know when and how to incorporate online or hybrid events
- Create content that works best with the online medium
- Leverage technology to keep your online attendees engaged
Understand how to measure the return on your online event programs
Webinars are an invaluable way for B2B marketers to create awareness, generate new leads, and educate customers. See how ReadyTalk's HubExchange app helps you integrate your webinar campaigns with ExactTarget, creating an opportunity for more consistent messaging, quick, targeted follow-up, and higher ROI.
- Why you're hearing so much about content marketing (and why it matters)
- The top reasons marketers say they can't do content marketing (and how they can)
- How to tailor your content marketing initiatives by persona and buying stage
- What content you can start producing right away
- Creative ideas to repurpose webinar assets into 19 additional pieces of content
- How to get more value and maximize the ROI of your video content
- Why webinars are a powerful marketing tactic
- Tips on making your webinar flawless
- How to repurpose webinar content to get more leads long-term
- Spaces are limited so reserve your spot now
- What is Strategic Demand Generation
- How to start a Demand Process Transformation
- Essential components for DPT
- Expected results
- Develop and build the structure of a successful webinar
- Deliver a contagious, buzz-worthy presentation
- Get people talking about your event, before and after
- Execute a highly effective follow-on plan for leads
- How to identify your audience and present relevant content
- How to effectively plan and promote your event
- How to successfully deliver the webinar and engage your audience
- How to follow-up after the event and repurpose content to drive more leads
- Ways to maximize your reach before and after your webinar
- Which distribution channels will best reach your targeted audience
- What types of content to create before, during and after your webinar
- Creative ways to repurpose that content and wring every drop from your webinar
Webinars are an invaluable tool that B2B marketers can use to create awareness, generate new leads and educate customers. Integrating your webinar campaigns with other marketing initiatives allows for consistent messaging; quick, targeted follow-up; and a higher return on your investment.
Join us for an exclusive preview of the ReadyTalk app available in the ExactTarget HubExchange Marketplace and discover how integrating your webinar campaigns with ExactTarget can save you time while increasing ROI.
During the demo of ReadyTalk for ExactTarget, we’ll also discuss best practices for before, during and after your webinar including:
- The benefits of sending webinar emails and capturing registrations in ExactTarget
- Tips for driving higher registration and attendance rates
- Ways to engage your audience and learn more about them during the webinar
- Best practices for timely post-webinar campaigns
- Creative ideas for repurposing your webinar for ongoing content marketing