Archived ReadyTalk Webinars
Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.
You're making investments in content marketing, but you're not sure you're making the right content. You're not alone. Marketers are struggling to prove the value of their content, how it's being produced, the kind of engagement it's driving, and how it delivers leads and deals. This webinar will breakdown the various metrics you need to track to measure the impact of content on your business. Specifically, you’ll learn:
- The metrics you need to track your content production
- What to measure when calculating top-level performance and engagement
- An introduction to the concept of content scoring and a new way to calculate how individual content is producing leads, opportunities and deals
The tools you need to investigate to accurately track and analyze your content's performance
- How to design your webinar for recorded clips that are easily divided
- Editing techniques for content that lends itself well for video format
- How to align content with CTAs for each stage of the buying cycle
- Methods to track engagement data for recorded content
- Strategies to turn views into leads
- How to design a live webinar with your on-demand strategy in mind
- How to choose topics that are evergreen, yet compelling
- Approaches for demand gen vs. nurturing series – how are they different?
- What role does marketing automation play?
- Measuring success – what does it look like?
- Streamline disconnected marketing tools and develop consistency (Centralize)
- Reduce lead follow-up time (Maximize)
- Distribute workload and optimize resources to meet demand for content (Optimize)
- Get real-time access to data and project updates (Visibility)
- Collaborate on creative review cycles and approvals (Efficiency)
- How companies are making customer engagement the new bottom line
- Why the Salesforce Platform is the next big opportunity
- Evidence that cloud governance accelerates innovation
- Why people are the key to unlocking the power of Salesforce
- How to map content to personas and stages of the buyers’ journey
- Why it is important to integrate platforms for marketing success & full ROI visibility
- How to incorporate multiple content delivery methods to drive customer engagement
- How to provide your customers with content according to their terms and their timing
- How to measure success with multiple channels
Online events are not simply cost-effective substitutes for live, in-person events. They are a distinct marketing channel that offers unique opportunities for engagement.
Developing an effective online event strategy means creating the right mix of online and in-person events and incorporating them within your larger marketing strategy. As with other marketing channels, understanding how to maximize the medium and setting the right goals is extremely important. When delivered properly, online events can add tremendous value; engaging customers, moving buyers through the sales cycle, and enhancing the strength of other marketing channels.
Join Certain, Readytalk, and AMi on January 8th at 10am US Pacific / 1pm US Eastern, as we explore the best practices in online events and how to create a comprehensive strategy which properly incorporates them within your marketing mix.
- Develop a strategy that works in conjunction with the rest of your events and marketing programs
- Know when and how to incorporate online or hybrid events
- Create content that works best with the online medium
- Leverage technology to keep your online attendees engaged
Understand how to measure the return on your online event programs
- Why you're hearing so much about content marketing (and why it matters)
- The top reasons marketers say they can't do content marketing (and how they can)
- How to tailor your content marketing initiatives by persona and buying stage
- What content you can start producing right away
- Creative ideas to repurpose webinar assets into 19 additional pieces of content
- How to get more value and maximize the ROI of your video content
- Why webinars are a powerful marketing tactic
- Tips on making your webinar flawless
- How to repurpose webinar content to get more leads long-term
- Spaces are limited so reserve your spot now
- What is Strategic Demand Generation
- How to start a Demand Process Transformation
- Essential components for DPT
- Expected results