Technology is creating an array of exciting possibilities for marketers. However, with each new possibility, the level of complexity increases. There are many tools available to move prospects through the funnel faster, but few better than webinar programs when seamlessly integrated into your marketing automation platform.
In MarketingSherpa’s 2011 B2B Marketing Advanced Practices handbook, 92% of respondents indicated that webinars were one of the most effective means of generating high quality leads (second only to website design and optimization). Yet too often, your webinar platform (and the valuable data it captures) is isolated from your marketing automation system. The disconnect delays pipeline acceleration, slows down conversion and complicates sales follow up.
Join us for this can’t-miss webinar featuring experts from MECLABS, Eloqua and ReadyTalk where you will learn:
- Why lead conversion and funnel optimization are so important to a marketer
- How the new science of funnel optimization relates to webinar attendance, engagement and conversion to sales-ready leads
- Why integration between your marketing automation and webinar platforms is critical to increasing conversion rates
- Best practices to improve your own webinar process, increase program ROI, and drive revenue
All attendees will receive a complimentary white paper and an Eloqua best practices program builder template that will make an immediate impact on your webinar program.
Dave Green, Director of Best Practices, MECLABS
Steve Woods, Chief Technology Officer, Eloqua
Mike McKinnon, Sr. Demand Generation Manager, ReadyTalk
Alli Libb, Moderator, American Marketing Association