Archived ReadyTalk Webinars
Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.
B2B buyers have a growing tendency and capacity to research their purchase decisions online long before they engage with Sales. As marketers, we now need to assess which leads are ready to engage, and which are still in the independent research phase. By sending leads to Sales too early, we jeopardize the deal by scaring them off, therefore putting our marketing dollars and company revenues at great risk.
So, how do you know when your leads are ready to engage, and how do you nurture those that aren’t there yet?
Both of these questions and more will be answered during this 60-minute webinar, which will cover lead qualification, scoring and nurturing strategies for optimal lead generation ROI. We will also highlight MarketingSherpa’s FUEL methodology for B2B marketing effectiveness from lead generation to sales conversion.
Advances in technology are changing how business owners do their job. Do you know what your customers and prospects expect of you today? Christine Perkett, CEO and Founder of PerkettPR, shares her tips on how to begin using new technology-- from the iPad to the smart phone—to help grow your SMB efficiently while managing your customer expectations.
In this webinar you’ll learn not only the fundamentals of the advent of new technologies, but how technology is more than a gadget-- it’s a process that can lead to increased productivity and new innovative approaches for your SMB. In detail, Christine will cover:
- The role technology plays in the advancement of your SMB
- The necessary technology tools and recommendations you need to start incorporating in your SMB
- Opportunity for Q&A so that you can get your specific questions answered
Social media provides a direct line to engage your audience and share your brand values in an accessible and immediate way. When people connect to your business and appreciate your expertise, you gain loyalty that can help you grow your customer base.
Engaging with social media is also a valuable tool to use during a webinar and a good channel to distribute the event content afterward. During this webinar, we will show you practical tips for using social media before, during and after the event to engage audiences and continue the conversation after the event.
Join us for this enlightening webinar featuring Jamie Duklas from Booyah Online Advertising to learn how to:
- Set goals and measure success of your social media plan for webinar promotion and ongoing activities
- Define the staffing needed to engage the audience (moderator, speaker, chat monitor, Twitter monitor, etc.)
- Use social media for real-time engagement
- Use chat as a tool to bring the audience into the conversation
- Extend the life of the webinar content with ongoing social media touch points
Attendees will recieve follow up with a link to the recorded event along with a list of the Q&A from the session. Ramp your webinar program up quickly with these easy to implement tips!
It’s all about leads, sales and improved business results, right? So how do you get the results you need? Integrating your SEO campaign with all of your online marketing activities can pay big dividends. In this session, we will explore the ways that we helped clients successfully align social media, event marketing, video, and digital content production with their SEO objectives to increase year over year organic search traffic significantly. We highlight the correlation between dramatic SEO results and improved business outcomes.
You won't want to miss this event - We’re going to share strategy secrets with you! We’ll share actionable insights and results based on our success with clients, such as:
• Obtain more qualified leads through alignment
• Integrate digital marketing channels to increase sales
• Reporting KPIs and tracking success to ensure ROI
• How to reap huge rewards with less resources
Listening, Analyzing & Managing Social Media Traffic will cover how to develop a complete social media program for your company focusing on the plan and process. It is valuable if you are just trying to get started or looking to take your social media to the next level. In detail, we will cover:
- The social media maturity curve and how you can take the next step in growing your program
- The necessary social media software for monitoring, engaging and measuring (including recommendations on vendors)
- Opportunity for Q&A so that you can get your specific questions answered
Technology is creating an array of exciting possibilities for marketers. However, with each new possibility, the level of complexity increases. There are many tools available to move prospects through the funnel faster, but few better than webinar programs when seamlessly integrated into your marketing automation platform.
In MarketingSherpa’s 2011 B2B Marketing Advanced Practices handbook, 92% of respondents indicated that webinars were one of the most effective means of generating high quality leads (second only to website design and optimization). Yet too often, your webinar platform (and the valuable data it captures) is isolated from your marketing automation system. The disconnect delays pipeline acceleration, slows down conversion and complicates sales follow up.
Join us for this can’t-miss webinar featuring experts from MECLABS, Eloqua and ReadyTalk where you will learn:
- Why lead conversion and funnel optimization are so important to a marketer
- How the new science of funnel optimization relates to webinar attendance, engagement and conversion to sales-ready leads
- Why integration between your marketing automation and webinar platforms is critical to increasing conversion rates
- Best practices to improve your own webinar process, increase program ROI, and drive revenue
All attendees will receive a complimentary white paper and an Eloqua best practices program builder template that will make an immediate impact on your webinar program.
Dave Green, Director of Best Practices, MECLABS
Steve Woods, Chief Technology Officer, Eloqua
Mike McKinnon, Sr. Demand Generation Manager, ReadyTalk
Alli Libb, Moderator, American Marketing Association
Director of Best Practices, MECLABS
Dave has over 25 years of wide ranging B2B lead generation experience and is an expert in scalable lead generation for the enterprise, sales and marketing alignment, funnel optimization, lead scoring, lead nurturing, tele-prospecting and high-velocity database marketing. He is the author and co-author of numerous white papers, blog posts, articles, and a book, The B2B Refinery®. Dave is also a frequent speaker at MarketingSherpa, DMA, AMA, and other events.
Chief Technology Officer, Eloqua
Mr. Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and technology vision at Eloqua. Steven's insights into the application of technology to the marketing profession have been key to Eloqua's consistent record of client satisfaction. He was recently named as one of Inside CRM's Top CRM Influencers and recognized by Frost & Sullivan with their GIL prize for Innovation.
Steven is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name. Steven is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog.
Sr. Demand Generation Manager, ReadyTalk
Mike McKinnon has 15 years of experience in B2B marketing. Mike carries a wide breadth of experience into any project he tackles with experience in PR, digital marketing, market research and event promotion and sponsorship. After receiving his MBA from University of Denver in 2000, Mike worked as Director of Business Development at a start-up software company in Denver and built a worldwide reseller network with annual revenues in excess of $10 million.
In 2005, Mike moved to ReadyTalk where he began as Social Media Director and launched ReadyTalk's first foray into social media with blogging, link building campaigns, SEO and PPC. In 2007, he was promoted to Sr Demand Generation Manager where he is currently today and is responsible for creating demand and generating leads for the sales team through a variety of channels using webinars, PPC, advertising, PR, email, content syndication and partnerships.
Social media can get leads!
There have never been more strategies for generating new leads, from email to social media and beyond. The secret is in how to combine Facebook, LinkedIn, Twitter, email prospecting, cold calling and your other lead generation activities to attract qualified prospects who want to work with you.
Join prospect attraction expert Kendra Lee and discover 14 fresh strategies to optimize your prospecting and lead generation using social media to fill your pipeline!
Explore how to:
- Use Twitter, Facebook and LinkedIn to generate leads
- Combine email and social media to increase responses
- Leverage customer knowledge to get personal with prospects
- Customize your social media profile to connect with prospects
- Use other people’s stuff to demonstrate your expertise
Make offers prospects can’t refuse - without writing anything
You can’t afford to ignore social media. Use these techniques and turn your comments into leads.
PLUS, you’ll receive the Email PowerPospecting Sales Kit, valued at $67.95 for FREE when you attend. It’s chock full of articles and tools to enhance your email prospecting.
Kendra Lee founded KLA Group in 1995.She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need
Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.
Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.
You've completed the initial to-do's for your webinar: speaker, date, description - check. Now you want to get the word out. When do you start? Where do you post your event link? Where do you find the best audience for your topic? And, most importantly, how do you compel people to actually sign-up once they've landed on your registration page? Here’s a webinar that covers all the best practices for promoting your webinars.
In this event, Rachel Levy - Founder/CEO of WebinarListings, and Simone Verhulst - Webinar Series Manager for ReadyTalk will cover:
- Promotional timelines leading up to your event
- Registration form best practices
- Where to find your ideal target audience and how to capture their attention (think social & digital media - some of them are out there searching for your topic!)
- Diverse promotional platforms available to get you up and running
It doesn't matter how great your topic is if there’s no one there to listen. Make sure you are getting the most out of the time leading up to your webinar - join us and learn actionable items to boost your registration and reach with online events!
Rachel Levy is Founder/CEO of WebinarListings, a directory of webinars, and a Marketing and Social Media Consultant at Rachel Levy Consulting. Her background is deeply rooted in Marketing, at companies such as Kraft Foods, Jim Beam Brands and Abbott Laboratories.
Rachel has immersed herself in the webinar world since starting WebinarListings and her social media consulting business. She can be found on Twitter at @webinarlistings or @bostonmarketer, or on her websites at WebinarListings or Rachel Levy Consulting.
Simone has been involved with both the sales and marketing teams at ReadyTalk and currently manages the monthly ReadyTalk Webinar Series in addition to helping with demand generation campaigns, social media engagement and PPC programs. You can find her tweeting and posting RTWebSem and www.facebook.com/readytalk
Simone is an outdoor enthusiast – skiing, climbing, triathlons, and trail runs with her dog, Bucket, are just a few of the things she enjoys in her spare time outside of the office.
So you have a fan page, perhaps already with a lot of fans. Now what? Find out what a fan is worth-- your fans in particular, your industry, and the industry overall. We'll unveil research on benchmarks for ad click-through rates, fan acquisition costs, conversion rates, and fan valuation. We'll cover the 3 basic Facebook valuation methods - earned media, value per lead, and Lifetime Value.
You'll walk away from this webinar with an ability to defend your social media value to your manager or board, understand how Facebook creates measurable value in other marketing channels, and how to troubleshoot the health of your Facebook presence. Perhaps you are just getting going and need to understand how many fans you should have and what strategies work most effectively in growing your presence.
We'll cover the impact of the latest techniques of Sponsored Stories, social widgets, and extended permissions-- showing you what you can expect from a metrics-driven standpoint.
Justin Kistner leads the development of Webtrends Facebook Analytics and is the public face for Webtrends’ social media initiatives. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy.
In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.
Dennis Yu is CEO of BlitzLocal, an online agency specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.
Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
- How to create a webinar series people will want to pay for
- How to replace physical events with a paid webinar
- How to successfully promote your paid event to increase registration and attendance
- The essential tools needed for any paid for webinar program
Interested in the whole series? Check out the other event on webinars for online training and demand generation here.
Larry Sterne is owner and publisher of Educational Research Newsletter and webinars based in Portland, Maine. The business expects to produce about 30 webinars this school year for K-12 educators. including superintendents, principals and curriculum directors. He previously helped start four other publications, including The NonProfit Times and State Health Watch. His background includes, reporting and editing for weekly and daily general circulation and business newspapers and a Dow Jones radio service.
Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summits. She has trained thousands of advertisers to optimize their PPC campaigns through Advertiser Workshops sponsored by Yahoo! Search Marketing.
Previously a founding Partner at TelicMedia, Mary worked directly with advertisers on developing their search engine marketing campaigns. Before TelicMedia, Mary was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). While there, Mary was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc.
Melanie, a Principal Analyst for Frost & Sullivan, is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market.
Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.