A 2014 CMI and Marketing Profs study shows that 62% of those surveyed are using webinars as a tactic in their B2B content marketing strategy. Why? Because webinars (and webcasts) are a convenient, affordable, and effective way to attract new prospects and nurture them through the funnel. In this interactive webcast, you will learn how:
- Merrill Corporation uses ReadyTalk to deliver a sophisticated continuing education program that leverages polling and attendance duration data to drive post-event activities.
- Oracle’s own field marketing team uses ReadyTalk to host effective, vertically focused live webinars and create a library of content targeted at key industries like life sciences and financial services.
- ReadyTalk helps marketers effectively leverage webinar data in Eloqua for scoring, segmentation, and fast, tailored follow-up.
Plus: All registrants will receive a complimentary copy of “The Top 8 Common Webinar Myths” e-book and all attendees will also receive “The Cost of a Webinar Lead” e-book!