This topic will explore the importance of PR professionals using their connections, relationships and influences to help positively influence others or drive awareness (or directly drive customers) for their clients. Learn how to drive your online footprint so that reporters (and other constituents) might see some greater value in working with you - or at least respect, listen to you and trust that you've got good things to share.
During this session, you'll be able gain a better understanding of how to take your social media skills - in any industry - to the next level and learn the ins and outs of how any company or industry can adopt and achieve value in social media effectively. You will hear real-life examples from both emerging and conventional businesses that are successfully engaging their audience and expanding their online brand awareness and credibility through the use of social media.
It takes more than just simply using the popular social media tools to communicate with your audience - and Christine Perkett and Lisa Dilg will provide an interactive session that teaches how to genuinely engage, listen, and create compelling content to your target audience. This will also include live assessments and on-the-spot recommendations during the presentation.