Are webinars part of your demand generation mix? If not, you are missing out on an important piece in your demand generation programs. Webinars are a unique content vehicle that allows you to accurately gauge depth of interest. Or, in other words, how interested is your prospect in solving their problem – how engaged are they? Additionally, webinars, by virtue of a well crafted title, allow participants to qualify themselves by the simple act of registering. Join us for this one-hour session and you will learn:
- The unique characteristics of a webinar that make it an essential part of a demand generation program
- The importance of a well crafted title in your webinar programs
- How to measure depth of interest and engagement
- How to create polling & registration questions that really drive qualification
If you are looking to start your own webinar series or optimize your current one, this is the webinar for you!