Webinars are a cost-effective alternative to in-person meetings, and they allow companies to expand their reach, target more people more often, and deliver a compelling, fully-branded experience. You’ve planned, promoted, and presented…now what? In order to make your webinar a success, you must follow-up with participants, just as you would after a face-to-face event. This is what allows you to take full advantage of the meeting itself, as well as leverage web conferencing technology to deliver benefits an in-person event can’t match.
Principal analyst Melanie Turek from Frost & Sullivan and Helena Brito of MANDIANT will take you through some essential best practices to include in your post-event “to do” list. Here are a few items you can expect to take away:
- How to best leverage post-event content through recordings, podcasts and more
- Registrant and attendee follow-up action items
- Ways to track ROI on your webinar
- What kind of post-event tools to look for in a conferencing provider
- The role of social media after your event has taken place
There’ll also be time to get your post-event questions answered during a live Q&A session with our expert panel. This event is a must if you are responsible for running your organization’s webinar program and if you’d like to increase the ROI for lead-generation programs associated with these events. Attendees will receive a whitepaper download from Frost & Sullivan entitled “Best Practices for Making your Webinar a Success: Post-Event Evaluation."
You can also view recordings of the two previous events in the “Plan. Meet. Share.” Series below: