Archived ReadyTalk Webinars
Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.
It's that time of year when everyone seems to turn into Scrooge. Well this year, you don't have to! If the holidays make you miserable because clutter and chaos are ruling your life, then this program is for you. Patty’s program offers simple, practical solutions on how to organize your life and WIN the clutter battle once and for all - all year round!
- Learn the 3 steps to organizing successfully.
- Discover how to make quick, logical decisions.
- Find Out how to easily maintain the daily flow of paper.
- Implement the E.A.S.Y. system -- Organizing has never been easier.
Patty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives.
Patty is an author, consultant, speaker and professional organizer who is seen regularly in the media. She shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams.
Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter. Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania’s Best 50 Women in Business and one of Pittsburgh’s Fastrackers in 2005.
The legal landscape for tax-exempt organizations has changed more in the most recent three years than in the previous three decades. This workshop will highlight important trends in nonprofit law, regulation, and governance, as well as focus on practical and strategic responses for board and staff leaders. Major topics include:
- Increased regulation and governmental scrutiny;
- Developing standards (and misconceptions) regarding nonprofit governance;
- Heightened liability concerns;
- The nonprofit entrepreneur: growing efforts to generate sustainable revenue; and
- The economic crisis and nonprofits in transition: Mergers, affiliations, dissolutions.
The workshop will be led by leading nonprofit lawyer, Jeff Hurwit, who has also served as staff attorney to a large nonprofit organization and an Assistant Attorney General overseeing Massachusetts nonprofit organizations.
Jeffrey M. Hurwit is founder of the law firm Hurwit & Associates of Newton, Massachusetts, which provides comprehensive legal counsel exclusively to tax-exempt organizations, foundations and charitable donors. Clients include educational, health, human service, environmental, arts, advocacy, and professional organizations throughout the US and abroad. He is Counsel to the Boston-based law firm of Burns & Levinson LLP.
Mr. Hurwit was the recipient of the American Bar Association's Outstanding Nonprofit Lawyer award in 2005. Currently emphasized areas of counsel include nonprofit mergers and collaborations, nonprofit/for-profit structures and conversions, the taxation of unrelated business income, and governing board structure and responsibilities.
In 1978, Jeff received a B.A. magna cum laude from Duke University in Middle East Studies. He received a J.D. from Boston University School of Law and became a member of the Massachusetts Bar in 1982.
Join Craig Agranoff, an entrepreneur, national Social Engagement consultant as well as a noted specialist in online reputation management and monitoring, for this free webinar on November 9th at 2pm EST to learn how to use mobile marketing techniques to reach out to your customers and drive repeat business.
The latest study by Pew Research says that 72% of American adults use their mobile phones for text messaging. That number jumps to 87% for teens. The average e-mail open rate hovers around 15% while the average SMS open rate is close to 90%. This Webinar will show you techniques for developing an SMS database and some good practices for running campaigns to effectively drive revenue for your business.
Who Should Attend: Marketers and small business owners alike - does your business have a hook for customers that include discounts, events, or "can't miss" opportunities—then this event is a must!
Craig Agranoff is an entrepreneur, and national Social Engagement consultant as well as a noted specialist in online reputation management and monitoring. He has worked with many Internet startups and founded the tech blog sCommerce.com and Rev2.org. He was also a Tech/Social Media Correspondent in the New Times, and VentureBeat.com. Currently he is a columnist for InternetEvolution.com and The Palm Beach Post.
His first book Do It Yourself Online Reputation Management was recently published and is available on Amazon. His second book Checked-In: How To Use Gowalla, Foursquare and Other Geo-Location Applications For Fun and Profit was just released as well and is available for purchase on Amazon. Agranoff is currently working on his third book entitled “Unreal Potential” which discusses how to use augmented reality apps for business. It should be published later this year.
Additionally, in his spare time, Craig’s the Pizza Expert and founder of WorstPizza.com.
This webinar will walk you through the process of building a 2011 grant-seeking calendar for your organization. Taught by GrantStation's CEO, Cynthia M. Adams, the webinar focuses on how to:
- Design and effectively use a grant decision matrix,
- Simplify your grants research,
- Create project specific grant-seeking strategies.
Ms. Adams will take you through a step-by-step process which will make establishing a grants calendar a manageable and rewarding project for you, your staff, and/or your fundraising committee. This webinar is for Beginning, Intermediate, and Advanced participants.
Cynthia Adams has been a fundraiser for over 35 years and is currently the President and CEO of GrantStation. Working directly for nonprofits and as a fundraising consultant, Ms. Adams specializes in building bridges between funders and grantseekers.
Her life's work has been to level that playing field, creating an opportunity for all nonprofit organizations to access the wealth of grant opportunities across the United States.
Most marketers can agree, content is king. Quality content will capture the users attention and encourage interaction, and is one of the most effective ways to connect and communicate a brand’s vision and service offering.
By combining quality, engaging content with the abundance of tools now available via social media, brands can easily post and promote contributed content on a regular basis. Join Michael Weisfeld, Director of Social Media at BusinessOnLine, as he discusses how to effectively plan and execute a content marketing strategy that will produce a solid content lifecycle, with results that will forge a lasting relationship with your audience.
Key Points of Interest:
- Understand the user path – What are your leveragable channels and how do they lead to your goals?
- What’s buzz worthy and buzz worthless?
- Crafting engaging content vs. vapid content.
- Creating user focused Content Development Strategies centered on actual user data
- Learn how a manageable content execution plan can ensure maximum brand exposure and ROI
Michael Weisfeld is Director of Social Media at BusinessOnLine. He is a seasoned business and technology analyst with vast experience directing custom integration projects for major consulting firms. Currently, his areas of expertise include Social Media, project management, SEO, online strategy, and content management.
With a quarter of all Internet users on Facebook, it's a critical platform for online marketing. So what are the secrets to successful Facebook marketing campaigns? Marketing experts Justin Kistner, Sr. Manager Social Media Marketing at Webtrends and Dennis Yu, CEO of BlitzLocal, will show you how to get the most out of you fan page using Ads, Apps and Analytics.
Ads: Profile targeting is the most powerful advantage to advertising on Facebook. Let our experts show you how to avoid some common pitfalls when it comes to media buys and PPC lists.
Apps: Social media is the #1 thing users spend their time doing online. Apps are the ideal way to bring your brand experience to where users are spending their time. Learn how to use apps to drive engagement, earn media, and conversions inside Facebook.
Analytics: Digital marketers know the importance of having data to maximize the performance of their campaigns. Facebook, however, often presents a challenge due to technical constraints and privacy restrictions. We'll show you what kind of data is available and how to use it for improving your campaign performance.
Join us as we dive into the brand benefits of Facebook and how you can make these tactics work most efficiently for your organization!
Justin Kistner leads the development of Webtrends Facebook Analytics and is the public face for Webtrends’ social media initiatives. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy.
In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.
Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.
Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.
Podcasting used to be the new kid on the block. Not any more. Here come the tablets and eReaders – iPad, Kindle, Touch, Nook, Playbook – to name a few. Digital media – and the appliances to view, hear and read them – are on fire. Podcasting, the distribution of audio and videos, now has more locations than ever to be consumed. Throw in social media networks like Facebook, Twitter and YouTube and suddenly you have a whole universe of possibilities.
In this presentation, Rob Simon, president and founder of BurstMarketing, a digital and social media company, will navigate you through the fast-changing world of digital media, provide 101 basic information and advanced tips, and help you chart the right digital media strategy for your organization.
Rob Simon is an accomplished entrepreneur with more than 30 years of experience starting, growing and managing pioneering media companies. He is the founder, president and CEO of BurstMarketing, a social media company and leader in publishing podcasts, widgets and mobile applications for consumers who access their media online and via portable devices including iPods and smart phones.
Prior to starting Burst, Rob had started three successful newspapers, two cable TV companies, a magazine and one of the largest full-service marketing, public relations and Internet firms in the Rocky Mountains. Today, BurstMarketing’s social media networks reach more than 400,000 unique customers who download annually nearly 1 million episodes of audio and video content.
Hindsight is 20/20, they say. This month as we conclude the "Evolution of Conferencing" series, we’ll take a retrospective look at web conferencing with an avid user and discuss some “tips of the trade” for moving forward in the ever-expanding world of online collaboration.
The topics we’ve discussed include the evolution of your conferencing provider, and the case of the multi-tasking marketer, which focused on the importance of having a service that will grow and adapt as your business needs expand.
Larry Sterne, of the Education Research Newsletter, shares his insight on things he wished he had known when first starting out with web conferencing. Curious? Here are just a few of the items we’ll cover:
- Webinars are not lecture hall speeches –the do’s and don’ts for communicating with your audience
- Best practices for discussion vs. Q&A
- There’s no escaping Murphy’s Law – what’s your backup plan?
- You’re the captain – know your controls! (Hint: Your audience can tell)
Join us as we wrap up the series and hopefully provide you with the insight needed to avoid those frustrating "in hindsight…" moments.
Educational Research Newsletter and Webinars
Larry Sterne is owner and publisher of Educational Research Newsletter and webinars based in Portland, Maine. The business expects to produce about 30 webinars this school year for K-12 educators. including superintendents, principals and curriculum directors. He previously helped start four other publications, including The NonProfit Times and State Health Watch. His background includes, reporting and editing for weekly and daily general circulation and business newspapers and a Dow Jones radio service.
Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk’s demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.
No lead generation plan in place? Sales reps are one of your best lead generation strategies! Whether it’s cold calling, email prospecting, running events, or social networking, they can attract new prospects as part of their regular job.
In this session with Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, you’ll discover proven techniques to grow your pipeline, including:
- Where to start if you have no lead generation plan in place
- How to determine the lead generation approach that best fits you and leverage it
- How to plan sales rep-centric lead generation campaigns
- What your real objective is in prospecting and how to achieve it
- The leading indicators to measure to know if your prospecting strategy is working
- What to adjust if your lead generation strategy isn’t working
- How to motivate sellers to prospect
With a few techniques in place you can find your ideal approach to lead generation, create a campaign plan that gets sellers excited, then watch them jump in eagerly to prospect! And if you don’t have any sales reps, you can do it for yourself. Leave with fresh how-tos to create campaigns you or your sales reps can implement to attract prospects and fill your pipeline.
Kendra Lee founded KLA Group in 1995.She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need
Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.
Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.
A recent survey by the 1080 Group and Quantum Leap Marketing revealed that most webinar promoters struggle with two fundamental issues:
1. How do I promote my online events so my audience shows up in droves?
2. And, how do I engage my audience and get them to take action on the ideas presented at the event?
Whether you are webinar marketer, trainer, or a speaker, you must join ReadyTalk and Roger Courville, author of The Virtual Presenters Handbook and Bob Hanson, President of Quantum Leap Marketing for this live webinar.
In this fast-paced, fact-filled educational webinar you will hear the results of the survey about what is working in webinar marketing and presentation in 2010. You’ll discover:
- Webinars top trends - what's new that you must know for your own events
- Successful promotional practices - what’s working and what’s not
- What audience members value, and what to leave out
- How to create and deliver engaging webinar content…every time
- Common webinars presenter mistakes and how to avoid them
- Top reasons why most of your target audience fail to register for your event, and how to build a webinar marketing plan for 50% (or more) attendees
- Simple, but powerful, virtual event presentation and marketing techniques that work…period.
Attendees will have the chance to get their top webinar questions answered in an interactive Q&A session. We will also pick 5 attendees at random who will get Roger Courville’s new book on killer webinar presentations. Register today!
Quantum Leap Marketing
Bob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System. He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars.
Bob is also the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program.
1080 Group, LLC
Roger Courville is the author of The Virtual Presenter's Handbook, editor of 1080 Group's Web Seminar Producer's Toolkit, blogger at TheVirtualPresenter.com and principal of 1080 Group, LLC, an independent consulting training firm that helps companies design and optimize online presentations and web seminars.
A practitioner in the web seminar industry since its inception, Roger has provided companies with thought leadership, innovative web seminar program design, vendor and system analysis, and staff development.