As a marketer, your duties can change on a moment's notice. Fire drills are never far away and the broader your skill set, the more valuable you are to your team and organization. You must continually adapt to changing needs and often rely on innovative tools to help you do so.
When it comes to web conferencing, it’s important to find a platform that has kept up with the pace of your business growth. Marketers have become more efficient with their time by implementing tools that can ease the load and dovetail some of these duties into an effective workflow. Departments continue to adopt more sophisticated methods of completing their ever-expanding to-do list. Conferencing tools ought to make it easier to get those tasks done. Consider these questions we'll be covering during the presentation:
- Can it be used for multiple types of online meetings - events, collaborative space, training, sales demo and presentations?
- Are you able to easily generate and distribute content - podcast, recordings, etc?
- Do you have the ability to create unique campaigns and monitor ROI on each event?
- Does it integrate with your social networks - Is it easy to promote and distribute your events through social channels without separate logins?
Join our expert panel from Gallup and Free Marketing Made Easy as we cover actual use cases and discuss some essentials to look for when choosing a tool that will make your ‘to-do’ list a little less scattered and a lot more resourceful. Integration and product evolution are crucial when the end goal is providing qualified leads to the sales organization and delivering meaningful content to those evaluating your service or product.