Join Dick Lee in his Blue Ocean Strategy series to expand upon the definition of Value Innovation: Delivering exceptional value to the most important customer in the value chain, all the time, every time.
He will quickly review the 10-Step Value Innovation Process and address questions such as “I want to develop a Blue Ocean Opportunity - where do I start?” “What’s the Process?” “What do I do next?” and more.
In this second part of a three part series, Dick will take a deeper look at Value Curves with Metrics. He will share how they differ from other Value Curves you may have heard described elsewhere. He will develop Value Curves for a business model (RE/MAX International), a service (Southwest Airlines) and a product using different approaches.
In the last example he’ll show you how the “Six Questions” are used in concert with Value Curves with Metrics to define your Blue Ocean Opportunities.
Join in to discover how you can make Blue Ocean Strategy work for you and your company.