Continue the journey with ?What If!, the world's largest independent innovation consultancy, as we share simple, yet critical, principles for innovating in tough economic times.
As innovation practitioners we are living this reality in our day-to-day work. We're actively learning from consumers and talking with our clients over cheap happy-hour beers about the changes they're going through when our economy and our companies are on a diet.
We doubt that business leaders need or even have the appetite for a lot more commentary; so here we will zero in on SIX practical, critical solutions:
- Refocus on the bottom line
- The new heroes are back to the basics
- Think shopper
- Float like a butterfly, sting like a bee
- Meet your new customer
- It's all about people
Join us for our thoughts on what's impacting innovation right now and some things you can do to adapt no matter what business you are in today.