Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Tuesday, July 28, 2009 6:00 PM EDT
Category: Green
Rob Simon

Are printed annual reports history? If your organization has to produce an Annual Report and you are tired of spending a lot of money for reports that are often not even read and you are looking for ways to migrate your report online, this webinar is a must. An online annual report not only saves you money, it also saves the environment and presents your stories in more engaging ways with video, audio, flash animations and interactive surveys. Plus you can track and measure everything - number of views, number of downloads, time of engagement - all while meeting your organization's sustainability goals.

Rob Simon, whose company BurstMarketing, is a pioneer in social media and online annual reports will discuss:

  • Why putting a PDF of your report on the web is NOT an online annual report
  • Creating a new, engaging online experience for your report
  • The different online annual report technologies and platforms, and choosing the right one
  • How to bring video, audio and slideshows into your report
  • How to transition your audience from a print-only report to the online version
  • Using Print-on-Demand technologies to create a hybrid online/printed version
  • Calculating the environmental savings of your report

Rob will give practical step-by-step advice, and show samples of successful online reports that he has produced for clients.

Speaker Bio

Rob Simon is an accomplished entrepreneur with more than 30 years of experience starting, growing and managing pioneering media companies. He is the founder, president and CEO of BurstMarketing, a social media company and leader in publishing podcasts, widgets and mobile applications for consumers who access their media online and via portable devices including iPods and smart phones such as the iPhone and Blackberry.

Prior to starting Burst, Rob had started three successful newspapers, two cable TV companies, a magazine, and one of the largest full-service marketing, public relations & Internet firms in the Rocky Mountains. He also started the first Russian-American newspaper in Russia, with a quarterly circulation of nearly 50 million. He is a published author and frequent speaker at conferences and webinars.

Today, BurstMarketing’s social media networks reach more than 400,000 unique customers who download annually nearly 1 million episodes of audio and video content. Burst publishes podcasts and social media networks for organizations such as BookExpo America, Qwest Communications, the City of Denver, the Starz Denver Film Festival, and the 2008 Denver Democratic Convention.

Rob graduated from Cornell University in 1976 with a bachelor’s degree in communications & has won several awards for his communications campaigns. He is married with two children.

Start Time:
Tuesday, July 21, 2009 6:00 PM EDT
Category: Marketing
Andy Goodman

Everyone is looking for ways to cut costs and work smarter these days, and that means more organizations are scheduling teleconferences, videoconferences, and webinars instead of in-person meetings. On paper, where the savings clearly add up, this makes sense, but if you've ever been stuck on an endless conference call, you may already be wondering: is this really a better way to meet?

This spring, Andy Goodman invited public interest professionals from across the US and Canada to answer that question. More than 1,200 people completed his online survey, and now he has a much clearer picture of what works and what doesn't in telemeetings.

Andy will present the full results of his survey and share what he's learned. Each participant will also receive a complimentary copy of his new report, Dialing In, Logging On, Nodding Off. So join us on July 21st and find out how your organization can ensure that its telemeetings are worth having.

Speaker Bio

Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, Free-Range Thinking, to share best practices in the field.

He has been invited to speak at Harvard's Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, as well as at major foundation and nonprofit conferences. In 2007, he was selected by Al Gore to train 1,000 people who are currently conducting presentations on global warming throughout the US and around the world. And in 2008, he co-founded The Goodman Center to offer online versions of his workshops. To learn more about his work, please visit:

www.agoodmanonline.com and thegoodmancenter.com

Start Time:
Thursday, July 16, 2009 6:00 PM EDT
Hal Adler

Self-Awareness is the cornerstone of great leadership and the first of the 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, Inspiration) A self-aware leader can play a pivotal role in building organizational self-awareness, an important characteristic of a great workplace. Join Hal Adler and Leadership Landing for a discussion around great leadership, and your role as a leader in creating a great place to work.

In The Self-Aware Leader: Your role in building a great workplace, participants will

  • Understand great leadership behavior and attitude as defined by the 5 Attributes of Great Leaders
  • Learn about the business results that great leaders achieve relative to their peers
  • Be inspired by the stories of great leaders in great organizations
  • Learn what short-term actions leaders can take in order to increase their own self-awareness and effectiveness
  • Identify ways they can build self-awareness within their organization, helping it to become a great place to work
Speaker Bio

Prior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Tuesday, July 14, 2009 6:00 PM EDT
Category: Other
Michael Benidt and Sheryl Kay

We get that we're all drowning in a sea of data. But mostly, we don't realize how often we are being ripped-off by Internet duplicity. These strategies are increasingly sophisticated and have only your wallet as their target. The perpetrators are pitching from their blogs, web sites and social networks - and even taking the stage at local business events.

But, there are new online ways you can protect yourself. You'll leave this seminar with new tools to:

  • Test and verify "expert" claims
  • Turn the tables on the bad guys with social networks
  • Use the Internet's free tools to spot the fakes
  • Smoke out the rankest of the Google rankers
  • Avoid social media tricksters and spammers

If you think you're immune from this kind of Internet sliminess, you must attend this seminar. This session is for people of all ability levels, from the technically adept to the completely hopeless.

Speaker Bio

Michael Benidt and Sheryl Kay have made it their mission to give you the tools you need to conquer information (and mis-information) overload. The goal of their training sessions and consulting services is to help you spend less time online and more time with paying customers (and living your REAL life).

As the only 11ft 8 inch, 310 lb, two-headed speaker we know of, they promise to treat technology with the disrespect it deserves - in order to get you to the good stuff, and leave the rest behind.

Michael and Sheryl are the owners of Golden Compass, Inc. and the creators of the series, "Hidden Treasures of the Internet: Surprising Secrets worth their Weight in Gold." You can learn more about them on their blogs, HiddenBusinessTreasures.com and HiddenSpeakerTreasures.com.

Start Time:
Wednesday, July 08, 2009 6:00 PM EDT
Category: Other
Shawn Cardinal & Rachel Stoddart

Do you currently use web conferencing? Do you have the feeling that there is a lot more to this technology than you know? If you don’t use it, do you get the feeling that you should be?

Are you getting the most out of you web conferencing service during the economic downturn? Did you know that experts are pointing to web conferencing technology as an essential driver for immediate cost savings, as well as a way to drive incremental revenue growth?

Join us as we explore the different ways departments can use web conferencing to help them become more efficient, save more money and streamline their processes. You will learn the essentials of every good conferencing service and how to correctly use its features to accomplish your tasks.

In this seminar you will learn:

  • How marketers can generate leads, develop thought leadership and nurture prospects with webinars.
  • How support departments can use web conferencing to help support their customers and solve problems remotely in less time.
  • How sales departments can use web conferencing for sales demos & presentations.
  • How HR departments can use web conferencing to communicate member benefits and conduct compliance training.
  • This is a must attend seminar if you are looking for ways to expand the uses for your conferencing service.
Speaker Bio

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Rachel Stoddart

Rachel Stoddart is a senior member of ReadyTalk’s Events and Training Department. Since joining ReadyTalk in 2006 she has helped develop the ReadyTalk Web Seminar Series and facilitated hundreds of webinars. Her expertise in event management has helped hundreds of customers create successful web seminars of their own.

Rachel is originally from St. Louis, MO and is an avid Cardinals fan. In Colorado she enjoys skiing, cycling, and enjoying the outdoors with her Jack Russell Terrier.

Start Time:
Tuesday, June 30, 2009 6:00 PM EDT
Category: Marketing
Michelle Donovan
  • Discover how to significantly shorten your sales cycle and STILL make more money!
  • Uncover the KEY to increasing your closing ratio!
  • Learn how to stop wasting valuable time with the WRONG people!
  • Design a strategic REFERRAL POWER TEAM that consistently brings you more business!
Speaker Bio

Michelle is a Best Selling Author and is known as “The Referability Expert” in Pittsburgh.  She owns and operates Referral Institute of Western Pennsylvania, specializing in referral marketing programs and referral coaching.

She has a Masters in Adult Education and is a Certified Instructor of Trainers. She has been a guest faculty for Penn State Beaver campus and the University of Pittsburgh’s Katz Center for Executive Education.  Michelle is also a six year member of BNI, bringing over $250,000 of referred net profit to the members in her chapter.

As a prolific writer, Michelle is a contributing author to multiple editions of the Training and Development Sourcebook. She also published over 30 articles on networking and referral marketing in multiple publications.  Michelle’s first book, “The 29% Solution: 52 Weekly Networking Success Strategies,” co-authored with Dr. Ivan Misner, has been recognized as one of the top 30 business books of 2008 by Soundview Executive Book Summaries and hit #3 on the Wall Street Journal Best Seller’s list.

Michelle is an avid cyclist, raising money for Multiple Sclerosis and Diabetes.  When she’s not on her bicycle, she’s making home made wine, riding her motorcycle or fishing on a lake.

Start Time:
Wednesday, June 24, 2009 6:00 PM EDT
Category: Green
Will Hansfield

Every five to six years, congress authorizes funding for the coming 5-6 year period for all surface transportation projects, including highways and bridges, public transportation and bicycling & pedestrian networks.  The current bill, SAFETEA-LU, expires in September, 2009, and congress will be deciding how to spend our tax dollars over the coming months.  The Transportation for America campaign is proposing a broad reform agenda to meet the challenges of the 21st century, and the implications of this next bill cannot be understated.

We face a host of challenges related to transportation:

  • dependency
  • chronic gridlock
  • household transportation costs
  • climate instability
  • the economic downturn
  • crumbling infrastructure

Overlapping all is the ability to finance our current transportation obligations, let alone to invest in a 21st century transportation system.

The focus of this webinar will be a brief history of transportation policy in the U.S., an analysis of how federal policy helps or hinders forward thinking local transportation and land use policies, and how businesses, elected officials, and concerned citizens can help to reshape the rules by working on the upcoming transportation bill over the next few months.

Speaker Bio

Will Handsfield is Transportation for America's regional organizer for the Western and Southern states, as well as working directly with transit, bicycling, and pedestrian constituencies.  Will served as the president of BikeDenver between 2007 and 2008, and helped to organize and operate the Freewheelin' bike-sharing system at the 2008 DNC convention.

Will earned his master of public policy at the University of Denver, and studied under two former governors of Colorado, Richard Lamm and Bill Owens.  Prior to his career in Transportation Policy, he worked in the online marketing industry from 2003 to 2007.

Start Time:
Tuesday, June 23, 2009 6:00 PM EDT
Lisa Buckley

Continue the journey with ?What If!, the world's largest independent innovation consultancy, as we share simple, yet critical, principles for innovating in tough economic times.

As innovation practitioners we are living this reality in our day-to-day work. We're actively learning from consumers and talking with our clients over cheap happy-hour beers about the changes they're going through when our economy and our companies are on a diet.

We doubt that business leaders need or even have the appetite for a lot more commentary; so here we will zero in on SIX practical, critical solutions:

  1. Refocus on the bottom line
  2. The new heroes are back to the basics
  3. Think shopper
  4. Float like a butterfly, sting like a bee
  5. Meet your new customer
  6. It's all about people

Join us for our thoughts on what's impacting innovation right now and some things you can do to adapt no matter what business you are in today.

Speaker Bio

This hurricane of talent has a background in marketing & advertising with projects spanning a number of areas: from helping a global CPG company reinvent the baby food aisle at supermarkets to sniffing out commercial potential for NASA technologies. She has a bachelor of science degree in Psychology as well as her MBA.

Before joining ?What If!, Lisa was an Account Supervisor at Saatchi & Saatchi overseeing accounts for American Express and Hanes. She’s also spent some time working with Wal-Mart customer teams from P&G, Novartis, Smuckers, Crayola, and others.

Today, Lisa is overjoyed to have fused her fascination with human behavior, her artistic inclination and her branding experience into one, exhilarating package at ?What If!. She is a senior member of the Capabilities team, where her ingenuity is best put to use helping clients become even more brilliant than they ever thought possible.

Start Time:
Thursday, June 18, 2009 6:00 PM EDT
Category: Other
Hal Adler

Most succession plans do not reach their potential. They may look great on paper, and all of the benchmarked practices may be in place, yet research shows that most leaders do not believe that their organizations are equipped to manage succession successfully. In this 1 hour webcast, Hal will shine a light on the problem, share best practices from winning companies, and help you to move the needle on succession planning in your organization.

Whether a line manager, senior executive, or HR leader, this presentation will give you:

  • An understanding of the importance of succession planning in today's business environment and how to use this process to show the "C-Suite" that HR is focused on sustaining the organization's business operations
  • An in-depth look at the 5 Attributes of Great Leaders, how they differentiate great leaders from the rest and how understanding these attributes can make the difference between an ineffective and an effective succession plan
  • Insight into how an organization's culture and core values can affect the success or failure of a succession planning process
  • Ways to find the next generation of leaders within your organization and how focusing on behavior, attitude and results can help you widen the scope
  • How to design and deliver a succession plan that differentiates your organization and ensures the right leaders receive the torch
  • How to win engagement and accountability across the organization, ensuring your succession planning efforts come to life
Speaker Bio

Prior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Tuesday, June 16, 2009 6:00 PM EDT
Category: Other
Alex Porter

Developing online marketing programs for multi-unit businesses can be complicated. You want each individual store to have a unique budget and the freedom to create their own messaging, but for companies with hundreds of locations (and even those with only one) it can be an expensive and frustrating process. Learn how to give each location a unique voice without breaking the bank or pulling your hair out.

Join Alex Porter, VP of Location3 Media, as he discusses how to develop and manage an effective local search campaign that increases online visibility and drives traffic from customers within your community. Here’s what you’ll take away:

  • In-depth understanding of how local search marketing works and how to make it work for you
  • Various methods of geo-targeting for each search engine: IP address-based state, city and zip code targeting; geo-modified keywords; and polygon mapping
  • How to incorporate custom elements and messaging to further entice local customers
  • How to stretch marketing dollars with time/day parting and budget caps
  • How to evaluate and measure success

Everyone is looking for ways to trim the fat these days. Local search marketing allows you to make these cuts without sacrificing visibility or volume.

Speaker Bio

As vice president, Alex Porter forges seamless relations between Location3 Media and prospective clients. He educates them on the value and power of effective search engine marketing, foresees and resolves all conceivable contentions and establishes mutually beneficial relationships. Alex also manages day-to-day operations, practicing a hands-on approach with existing clients to ensure customer needs are constantly met and exceeded.

Alex played an integral role in the recent launch of Local Search Traffic, a local search marketing solution that manages business profiles on numerous search engines, directories and IYPs, as well as develops and executes geo-targeted pay per click campaigns. By seeking out new business and continually improving current campaigns, he is helping push Local Search Traffic to the forefront of this growing industry.

Alex spends most of his free time hanging out with his wife and son, teaching little Xavier how to be his generation’s top search marketer. Alex also delights in attending sporting events, golfing and enjoying all that Colorado’s picturesque landscape has to offer.