Twitter is hugely popular and is showing no signs of slowing down. If you are new to Twitter, the temptation is to jump right in and start Twittering and there is certainly nothing wrong with that, but what about your Company Brand? The way you represent your company on Twitter speaks volumes about your Enterprise and has an effect that can linger for years. In "I Tweet Therefore I Am," Jim Stroud discusses:
1. How to define your style of Tweeting
2. How to find customers on Twitter
3. How to monitor the reputation of your company and its products on Twitter
4. How to "Out Tweet" your competition
At the conclusion of this presentation, you will have the basic knowledge needed to design a competitive outreach strategy on Twitter.