Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Tuesday, June 30, 2009 6:00 PM EDT
Category: Marketing
Michelle Donovan
  • Discover how to significantly shorten your sales cycle and STILL make more money!
  • Uncover the KEY to increasing your closing ratio!
  • Learn how to stop wasting valuable time with the WRONG people!
  • Design a strategic REFERRAL POWER TEAM that consistently brings you more business!
Speaker Bio

Michelle is a Best Selling Author and is known as “The Referability Expert” in Pittsburgh.  She owns and operates Referral Institute of Western Pennsylvania, specializing in referral marketing programs and referral coaching.

She has a Masters in Adult Education and is a Certified Instructor of Trainers. She has been a guest faculty for Penn State Beaver campus and the University of Pittsburgh’s Katz Center for Executive Education.  Michelle is also a six year member of BNI, bringing over $250,000 of referred net profit to the members in her chapter.

As a prolific writer, Michelle is a contributing author to multiple editions of the Training and Development Sourcebook. She also published over 30 articles on networking and referral marketing in multiple publications.  Michelle’s first book, “The 29% Solution: 52 Weekly Networking Success Strategies,” co-authored with Dr. Ivan Misner, has been recognized as one of the top 30 business books of 2008 by Soundview Executive Book Summaries and hit #3 on the Wall Street Journal Best Seller’s list.

Michelle is an avid cyclist, raising money for Multiple Sclerosis and Diabetes.  When she’s not on her bicycle, she’s making home made wine, riding her motorcycle or fishing on a lake.

Start Time:
Wednesday, June 24, 2009 6:00 PM EDT
Category: Green
Will Hansfield

Every five to six years, congress authorizes funding for the coming 5-6 year period for all surface transportation projects, including highways and bridges, public transportation and bicycling & pedestrian networks.  The current bill, SAFETEA-LU, expires in September, 2009, and congress will be deciding how to spend our tax dollars over the coming months.  The Transportation for America campaign is proposing a broad reform agenda to meet the challenges of the 21st century, and the implications of this next bill cannot be understated.

We face a host of challenges related to transportation:

  • dependency
  • chronic gridlock
  • household transportation costs
  • climate instability
  • the economic downturn
  • crumbling infrastructure

Overlapping all is the ability to finance our current transportation obligations, let alone to invest in a 21st century transportation system.

The focus of this webinar will be a brief history of transportation policy in the U.S., an analysis of how federal policy helps or hinders forward thinking local transportation and land use policies, and how businesses, elected officials, and concerned citizens can help to reshape the rules by working on the upcoming transportation bill over the next few months.

Speaker Bio

Will Handsfield is Transportation for America's regional organizer for the Western and Southern states, as well as working directly with transit, bicycling, and pedestrian constituencies.  Will served as the president of BikeDenver between 2007 and 2008, and helped to organize and operate the Freewheelin' bike-sharing system at the 2008 DNC convention.

Will earned his master of public policy at the University of Denver, and studied under two former governors of Colorado, Richard Lamm and Bill Owens.  Prior to his career in Transportation Policy, he worked in the online marketing industry from 2003 to 2007.

Start Time:
Tuesday, June 23, 2009 6:00 PM EDT
Lisa Buckley

Continue the journey with ?What If!, the world's largest independent innovation consultancy, as we share simple, yet critical, principles for innovating in tough economic times.

As innovation practitioners we are living this reality in our day-to-day work. We're actively learning from consumers and talking with our clients over cheap happy-hour beers about the changes they're going through when our economy and our companies are on a diet.

We doubt that business leaders need or even have the appetite for a lot more commentary; so here we will zero in on SIX practical, critical solutions:

  1. Refocus on the bottom line
  2. The new heroes are back to the basics
  3. Think shopper
  4. Float like a butterfly, sting like a bee
  5. Meet your new customer
  6. It's all about people

Join us for our thoughts on what's impacting innovation right now and some things you can do to adapt no matter what business you are in today.

Speaker Bio

This hurricane of talent has a background in marketing & advertising with projects spanning a number of areas: from helping a global CPG company reinvent the baby food aisle at supermarkets to sniffing out commercial potential for NASA technologies. She has a bachelor of science degree in Psychology as well as her MBA.

Before joining ?What If!, Lisa was an Account Supervisor at Saatchi & Saatchi overseeing accounts for American Express and Hanes. She’s also spent some time working with Wal-Mart customer teams from P&G, Novartis, Smuckers, Crayola, and others.

Today, Lisa is overjoyed to have fused her fascination with human behavior, her artistic inclination and her branding experience into one, exhilarating package at ?What If!. She is a senior member of the Capabilities team, where her ingenuity is best put to use helping clients become even more brilliant than they ever thought possible.

Start Time:
Thursday, June 18, 2009 6:00 PM EDT
Category: Other
Hal Adler

Most succession plans do not reach their potential. They may look great on paper, and all of the benchmarked practices may be in place, yet research shows that most leaders do not believe that their organizations are equipped to manage succession successfully. In this 1 hour webcast, Hal will shine a light on the problem, share best practices from winning companies, and help you to move the needle on succession planning in your organization.

Whether a line manager, senior executive, or HR leader, this presentation will give you:

  • An understanding of the importance of succession planning in today's business environment and how to use this process to show the "C-Suite" that HR is focused on sustaining the organization's business operations
  • An in-depth look at the 5 Attributes of Great Leaders, how they differentiate great leaders from the rest and how understanding these attributes can make the difference between an ineffective and an effective succession plan
  • Insight into how an organization's culture and core values can affect the success or failure of a succession planning process
  • Ways to find the next generation of leaders within your organization and how focusing on behavior, attitude and results can help you widen the scope
  • How to design and deliver a succession plan that differentiates your organization and ensures the right leaders receive the torch
  • How to win engagement and accountability across the organization, ensuring your succession planning efforts come to life
Speaker Bio

Prior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Tuesday, June 16, 2009 6:00 PM EDT
Category: Other
Alex Porter

Developing online marketing programs for multi-unit businesses can be complicated. You want each individual store to have a unique budget and the freedom to create their own messaging, but for companies with hundreds of locations (and even those with only one) it can be an expensive and frustrating process. Learn how to give each location a unique voice without breaking the bank or pulling your hair out.

Join Alex Porter, VP of Location3 Media, as he discusses how to develop and manage an effective local search campaign that increases online visibility and drives traffic from customers within your community. Here’s what you’ll take away:

  • In-depth understanding of how local search marketing works and how to make it work for you
  • Various methods of geo-targeting for each search engine: IP address-based state, city and zip code targeting; geo-modified keywords; and polygon mapping
  • How to incorporate custom elements and messaging to further entice local customers
  • How to stretch marketing dollars with time/day parting and budget caps
  • How to evaluate and measure success

Everyone is looking for ways to trim the fat these days. Local search marketing allows you to make these cuts without sacrificing visibility or volume.

Speaker Bio

As vice president, Alex Porter forges seamless relations between Location3 Media and prospective clients. He educates them on the value and power of effective search engine marketing, foresees and resolves all conceivable contentions and establishes mutually beneficial relationships. Alex also manages day-to-day operations, practicing a hands-on approach with existing clients to ensure customer needs are constantly met and exceeded.

Alex played an integral role in the recent launch of Local Search Traffic, a local search marketing solution that manages business profiles on numerous search engines, directories and IYPs, as well as develops and executes geo-targeted pay per click campaigns. By seeking out new business and continually improving current campaigns, he is helping push Local Search Traffic to the forefront of this growing industry.

Alex spends most of his free time hanging out with his wife and son, teaching little Xavier how to be his generation’s top search marketer. Alex also delights in attending sporting events, golfing and enjoying all that Colorado’s picturesque landscape has to offer.

Start Time:
Thursday, June 11, 2009 6:00 PM EDT
Category: Other
Hal Adler

Join Hal Adler, Founder and Principal of Leadership LandingTM for a conversation about The 5 Attributes of Great Leaders. After many years of observing great leaders within great workplaces, Leadership LandingTM has identified 5 specific attributes that differentiate great leaders from the rest. Hal will discuss The 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, and Inspiration) while drawing from numerous best practices and case studies.

This interactive presentation will:

  • Reinforce the business case for developing great leaders within your organization
  • Provide a framework for understanding what differentiates great leaders from the rest
  • Suggest how to identify and develop great leaders within your current organization
  • Identify simple behavioral shifts for individuals that can begin to create important organizational changes within your company
Speaker Bio

Prior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Wednesday, May 27, 2009 6:00 PM EDT
Category: Marketing
Bob Hanson

In a recession it is even more important than ever to look for ways to improve revenue, cut costs, and get more from your marketing budget. Join the ReadyTalk and Quantum Leap Marketing for an interactive webinar discussion which reveals today's best practices for marketing during a recession and how winning online marketing can make your marketing efforts more effective. You’ll learn how to avoid the common online mistakes and what to do to increase online lead flow by up to 500% within 6 months.

Here are just a few take-away points:

  • Winning strategies, tips and techniques for marketing during a recession
  • How can you use online marketing to get more leads and sales at less cost
  • The top-5 tactics for getting more sales from your next webinar

And more… including the latest in marketing trends from QLM’s recent surveys. Gain insight to your biggest marketing and digital publishing questions.

Speaker Bio

Bob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System. He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars.

He has generated over 2,250 registrants for a single webinar without spending a dime on marketing, 15,000 webinar registrants in a single year for a small company, and hundreds of thousands in sales from a single webinar recording. His event marketing strategies have generated over $1.45 billion in qualified sales leads for clients.

Bob is also the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program.

Start Time:
Thursday, May 21, 2009 6:00 PM EDT
Category: Marketing
Jim Stroud

Twitter is hugely popular and is showing no signs of slowing down. If you are new to Twitter, the temptation is to jump right in and start Twittering and there is certainly nothing wrong with that, but what about your Company Brand? The way you represent your company on Twitter speaks volumes about your Enterprise and has an effect that can linger for years. In "I Tweet Therefore I Am," Jim Stroud discusses:

1. How to define your style of Tweeting
2. How to find customers on Twitter
3. How to monitor the reputation of your company and its products on Twitter
4. How to "Out Tweet" your competition

At the conclusion of this presentation, you will have the basic knowledge needed to design a competitive outreach strategy on Twitter.

Speaker Bio

Jim Stroud is a Social Media Development Manager for EnglishCafe, the premier English learning community for global professionals. Its parent company - GlobalEnglish Corporation, is the leading provider of on-demand business English communication learning and support for the world’s top companies. Prior to EnglishCafe, Jim Stroud amassed a decade of experience in the Recruiting field. As a self-described “Searchologist,” (someone proficient in online research) Jim has consulted for such companies as Microsoft, Google, MCI, Siemens and a host of startup companies.

When not engaged in Recruitment Research, Competitive Intelligence and Training projects for the aforementioned organizations, Jim created and sold two online properties while managing an award-winning blog – The Recruiters Lounge. He is the host of the how-to video series - Your Internet Coach and the technology podcast - Friday Traffic Report. When he is not online, Jim suffers severe withdrawal pains that can only be soothed by chocolate chip cookies and family time. To network with Jim Stroud, please visit: http://unhub.com/jimstroud

Start Time:
Monday, May 18, 2009 6:00 PM EDT
Shawn Cardinal & Rachel Stoddart

Do you currently use web conferencing? Do you have the feeling that there is a lot more to this technology than you know? If you don’t use it, do you get the feeling that you should be?

Are you getting the most out of you web conferencing service during the economic downturn? Did you know that experts are pointing to web conferencing technology as an essential driver for immediate cost savings, as well as a way to drive incremental revenue growth?

Join us as we explore the different ways departments can use web conferencing to help them become more efficient, save more money and streamline their processes. You will learn the essentials of every good conferencing service and how to correctly use its features to accomplish your tasks.

In this seminar you will learn:

  • How marketers can generate leads, develop thought leadership and nurture prospects with webinars.
  • How support departments can use web conferencing to help support their customers and solve problems remotely in less time.
  • How sales departments can use web conferencing for sales demos & presentations.
  • How HR departments can use web conferencing to communicate member benefits and conduct compliance training.

This is a must attend seminar if you are looking for ways to expand the uses for your conferencing service.

Speaker Bio

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Rachel Stoddart

Rachel Stoddart is a senior member of ReadyTalk’s Events and Training Department. Since joining ReadyTalk in 2006 she has helped develop the ReadyTalk Web Seminar Series and facilitated hundreds of webinars. Her expertise in event management has helped hundreds of customers create successful web seminars of their own.

Rachel is originally from St. Louis, MO and is an avid Cardinals fan. In Colorado she enjoys skiing, cycling, and enjoying the outdoors with her Jack Russell Terrier.

A Facelift for Your Nurturing Initiatives: Refresh Your Customer Loyalty and Retention
Start Time:
Thursday, May 14, 2009 6:00 PM EDT
Category: Sales
Sandra Gudat

There has been much talk about CRM becoming less effective. Is your loyalty program an example of this? How do your customers perceive your loyalty and retention initiatives? Are your program still fresh and in high demand by your customers? When was the last time you stepped back and evaluated your program — and made improvements?

To remain attractive to customers and effective for your bottom line, a loyalty and retention program must be tested, proven and refined over time. Key flaws can prevent your program from performing at its best and gaining the ROI you want to see. If you sense that your program is becoming stale and you’re looking for some refreshing ideas, attend this session and learn how to re-energize your loyalty and retention programs.

  • Discover 10 new ideas to re-energize and pack more punch into your current loyalty and retention initiatives.
  • Hear case studies describing how organizations in multiple industries rejuvenated their program initiatives.
  • Learn how to evaluate your current loyalty program from the inside out.
  • Discover the 5 most common mistakes loyalty program architects make that endanger customer loyalty.
  • Learn how to generate 200 – 400% ROI by calibrating your program.
  • Find out how to increase sales from customers by 2 – 8%.

View Recording
Speaker Bio

Sandra Gudat is President/CEO of Customer Communications Group.  CCG works with F2000 clients like Petco, GM, Pier 1, Talbots and IBM to predict customer behavior and optimize marketing strategies.  Sandra’s been published in:  STORES, TARGET MARKETING, DIRECT, BANK MARKETING and AMERICAN DEMOGRAPHICS.  She is also a DMA's International Echo Awards final round judge and publishes www.customer.com.