While many companies are recognizing the value of Social Selling, just a few of them have realized the importance of involving their marketing departments in their Social Selling efforts. Forrester research says it clearly: "B2B marketers need to team with their sales counterparts to implement a balanced program that will provide the sales organization with realistic guardrails and quality content, while allowing them the flexibility to engage on social channels in a way that is most relevant to their professional networks".
In this value packed session, Sales for Life’s Brian Lipp and ReadyTalk’s Bo Bandy will cover:
- The reality of the modern buyer and the necessary changes that today's B2B marketing teams demand.
- How marketing can support sales teams with the right content that drives relevant conversations with prospects.
- How to align marketing with sales to implement a successful Social Selling program that connects with buyers.
Date: Tuesday, December 15th
Time: 2:00 p.m. ET (11:00 a.m. PT)
Duration: 30 minutes