If you're like most marketers, you're trying to navigate through a lot of change. But most marketers choose to chase after the latest channel or trend, rather than operationalizing around the value customers want. This presentation introduces what a content marketing operation is, why leading enterprises are adopting this framework, and how you can get started building your own. It's a path for tackling today's most pressing marketing challenges, and tomorrow's unseen changes.
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Marketers are moving beyond campaigns
To transform marketing messages into real-life stories
Savvy marketers create relevance with data
On November 13th, join renowned author and content marketing thought-leader, Ann Handley, as she shares her top tips from her newest book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
Attend this webinar and you will learn:
- A practical approach to creating ridiculously compelling and competent content
- How to give your audience the gift of your true story, told well
- Why traditional marketing techniques are no longer enough
A 2014 CMI and Marketing Profs study shows that 62% of those surveyed are using webinars as a tactic in their B2B content marketing strategy. Why? Because webinars (and webcasts) are a convenient, affordable, and effective way to attract new prospects and nurture them through the funnel. In this interactive webcast, you will learn how:
- Merrill Corporation uses ReadyTalk to deliver a sophisticated continuing education program that leverages polling and attendance duration data to drive post-event activities.
- Oracle’s own field marketing team uses ReadyTalk to host effective, vertically focused live webinars and create a library of content targeted at key industries like life sciences and financial services.
- ReadyTalk helps marketers effectively leverage webinar data in Eloqua for scoring, segmentation, and fast, tailored follow-up.
Plus: All registrants will receive a complimentary copy of “The Top 8 Common Webinar Myths” e-book and all attendees will also receive “The Cost of a Webinar Lead” e-book!
59% of marketers are using webinars in their B2B content marketing strategy.* While they require a significant level of effort to produce, webinars can provide a great return on investment by filling your content pipeline. But how exactly do you do it? How do you prioritize what content to create? What types of content will get you the most bang for your buck?
Join CMI, ReadyTalk and a panel of marketing experts as they discuss their methods for filling their content pipeline by repurposing a great webinar. Attend and learn how to repurpose, reuse and then rejoice!
As a special bonus we’ll whet your appetite with a preview of CMI’s upcoming research.
In recent B2B marketing study by DemandGen Report, almost fifty percent of markets cite generating higher quality leads as their top task for this year. However, many of these organizations take a tactical approach in the attempt to get there, and that sadly, will not be effective in the long-run. Taking a more strategic approach to demand generation by developing a demand Buyer-centric strategy is the only real way to drive revenue for your organization.
- How to move from tactical to strategic demand generation
- What must change to become Buyer-centric
- How to develop content that will Engage, Nurture and Convert your buyer
- Metrics for success
Carlos Hidalgo, CEO and Principal, ANNUITAS
Alli Libb, American Marketing Association
Have you ever been bored on a webinar, counting the minutes until it’s over? Are webinars a chance for you to check your email or social media accounts? You’re not alone. Unfortunately most webinar participants struggle to stay focused or engaged during hour-long webinars. If participants fail to pay attention to your webinar, your content and message will reach them as poorly as it reached the people who failed to even attend in the first place. However, it is time to stray away from the norm and keep your audience intrigued and interested for the entire duration of your webinar. Learn how to create a better and more interactive webinar experience for your participants.
Join Susan Stewart, Director of Online Learning and Collaboration at Guided Meetings, as she explains:
- What makes participatory webinars different from other webinar offerings
- Three design considerations for participatory webinars
- Strategies for getting and maintaining attention in an online environment
- Ways to actively involve participants with webinars
Join us for this exciting webinar on Wednesday, September 17, 2014, at 2:00 PM ET to learn how you can make a better and more interactive webinar experience for your participants.
Webinars are becoming a prominent form of marketing and communication in the B2B world. Although people may spend countless hours on generating flawless content, all of that means nothing if no one is present to hear it. Before being able to satisfy viewers, it is important that you first attract an audience. Be sure to tune into this webinar as Dan Slagen, the CMO of HourlyNerd, discusses five ways to guarantee nobody misses your next webinar.
Topics will include:
- Ways to market through your speakers
- How partnerships can increase webinar attendance rates
- How to blog about your webinar
- Reasons not to be afraid of paid media
- The importance of promising and delivering high quality content
Don’t create a killer webinar for absolutely nothing. Fill your seats and make your next webinar an extraordinary success.
- Choose topics that resonate with webinar audiences today
- Use market and industry disruptions to your advantage
- Utilize existing content that amplifies your thought leadership
- Webinar inception – developing mini segments within your live event to repurpose into additional content
- With your next webinar, capitalize on the noise to attract, engage and convert the audience.
- How to be a better speaker in a remote environment
- Moderator tactics
- How to create a visual presentation that complements your message
- Engagement tools and methods
- The value in presenting from a thought leadership perspective
- Simple webinar activities to ‘elevate your game’