Archived ReadyTalk Webinars
Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.
Join What If's, the world's largest independent innovation consultancy, as they explore easy to adopt methods & principles for increasing your success (and the fun you have) with generating ideas.
Our brains are hard-wired to store the vast amounts of data we receive in a logical, systematic way, a bit like a very big filing cabinet. This helps us to process information very quickly. However, this often hinders our ability to generate new and original ideas.
To overcome this barrier we can distract our brains from familiar patterns and current rules by focusing on a piece of STIMULUS. This helps us make new and fresh connections - the key to the creation of new ideas.
We will bring to life four stimulus principles you can apply to any challenge in any role by sharing:
- Stories from What If's experience on over 2500 projects around the world for companies such as Coca Cola, Johnson & Johnson, Astra Zeneca, Red Bull, HSBC and Unilever
- Examples of innovations that have emerged directly from the use of a stimulus principle
- Examples of companies that have put strategies in place to ensure a flow of fresh stimulus into their business
Join us to discover just how easy you can make idea generation and problem solving!
As a young student Dan's heart beat for geography and drawing. This led him to pursue a degree in town planning in London, but he grew to learn that most town planners don't plan towns nearly as often as they approve applications for extensions and conservatories. So, he set out for greener pastures.
At first, Dan administered training programs as an in-store trainer for Tesco. He continued his journey as a Training Officer with Earls Court & Olympia (ECO) exhibition centers in west London. A year later ?What If! was called in to help make this vision a reality and Dan was asked to project manage what was to become a cultural revolution.
Dan took on the What If way of doing things like coordinating the board and project team and engaging and coaching 25 culture champions. He was soon promoted to Director of HR. From there he continued to introduce innovative methods for helping teams create strategies, conduct recruitment, undertake performance reviews, and align all aspects of HR with the new vision.
After 6 years at ECO, Dan was ready to see the world. At the end of 2004 he set off to spend a year playing cricket in the streets of India, falling off of surfboards in Australia, jumping out of planes in New Zealand and climbing volcanoes in the Andes. Upon his return from the clouds, his next logical step was to join the London Learning team at ?What If!, & has since transferred to the New York team. Dan has proven to be a terrifically rare boon for so many aspects of the company.
Join Great Place to Work Institute Co-Founder and Director of Corporate Research Amy Lyman, PhD as she shares lessons and insights from the 2009 FORTUNE 100 Best Companies to Work For. How have they performed over the past year, what tools and techniques are they using to keep employees informed during these challenging times, and how are employees responding—has there been a shift in the level of trust?
Let the policies, practices and lessons learned from this stellar group of companies provide useful guidance for your own organization.
Great Place to Work Institute, Inc. has been identifying the 100 Best Companies to Work For® since 1998. Amy will answer questions and explain why workplace culture continues to shift in a positive direction. Here’s what to expect:
- Gain insight into the steps leaders are taking to respond to economic challenges
- Learn about this year’s #1 and #100 company and why they are both great!
- Hear about how the 100 Best differ from the Lower 100 companies—what makes the Best so Great?
- Review benchmark data that provides insight into the performance of companies by size and industry
- Understand the key elements of what makes a Great Place to Work and how to create one
- Understand why great workplaces experience lower turnover, and are more profitable than their peers
- Learn about how your organization can become a Best Companies list participant and benefit from this community of great workplace.
Amy Lyman, Ph.D. is a co-founder of Great Place to Work Institute, and currently serves as Director of Corporate Research. In her role, Amy conducts specific research on Best Companies policies and practices linking the quality of workplace conduct with the financial and non-financial benefits achieved by great workplaces.
Amy has assisted organizations with:
- the merging of cultures and insuring the development of trust in the new environment,
- leadership development and succession planning,
- developing an understanding of the importance of trust in management/employee relationships, and
- creating organization-wide communication and training plans.
Prior to founding the Great Place to Work Institute, Amy taught Organization Development, Systems Theory and Qualitative Research Methods in the Department of Applied Behavioral Sciences at the University of California, Davis. She began her consulting work while a research fellow at the Wharton Center for Applied Research at the University of Pennsylvania. She has authored articles about business management issues and has been a featured speaker at numerous management development workshops and conferences focused on general management, leadership development and strategic planning.
Amy Lyman received her Ph.D. from the University of Pennsylvania and her bachelor's degree from the University of California, Davis. She is an active member of the Religious Society of Friends (Quakers).
Looking for that secret that top sellers know and use to close bigger, more profitable deals with clients who respect them? It᾿s consultative selling!
Consultative selling turns customers into clients who value your input and make decisions based on your recommendations. But being a consultant is a risk and requires changing the way you think about your clients’ needs. It᾿s more than just selling solutions.
In this session you will discover:
- The secret behind what makes a conversation consultative, and how to hold a consultative executive level discussion
- The keys to demonstrating thought-leadership even if you don’t understand the client’s industry
- Questioning that drives consultative selling and leads to sales
- The 3 facets of value your client wants you to unlock to justify their decision
- Making consultative recommendations your clients will want to hear
- What consultative sounds like, including real life examples
Bring your toughest questions and receive fresh consultative strategies and expert advice. Have your clients listening to you, calling you, and asking for your recommendations with your consultative approach to selling.
Also, Kendra will be giving away a copy of her best-selling book*, in addition to another useful tool in MP3 format at some point during the event:
- Selling Against the Goal, a $22.95 value
- Financial Justifications in a Snap audio MP3, a $79 value
*Must be present to win
Kendra Lee founded KLA Group in 1995. She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need.
Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.
Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.
Let’s face it, bigger is better when it comes to webinars and web events.
How can you get more registrants and leads from your next event? What are some proven strategies that can increase your attendance by up to 500% at your next event?
Join Bob Hanson, president of Quantum Leap Marketing, Inc, and author of numerous reports on webinars for this interactive discussion to help you obtain a significant increase of registrants and attendees from every event.
In this his presentation, Bob will reveal his time-tested strategies for getting a more results your webinar marketing plan and avoiding the common mistakes most marketers make. Here is what you can expect to take away:
- The common sense strategy for webinar promotion that almost everyone forgets, and how to use it for more registrants at all of your events
- The 5 keys to supercharge your email invitation for better response
- How Bob’s clients have gotten as many as 1,050 attendees at a single webinar without spending a dime on marketing.
All attendees will be eligible to receive Bob’s new checklist, “21 Winning Ways of Promoting Your Webinars for More Leads and Sales.”
Bob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System.
He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars.
He has generated over 2,250 registrants for a single webinar without spending a dime on marketing, 15,000 webinar registrants in a single year for a small company, hundreds of thousands in sales from a single webinar recording. His event marketing strategies have generated over $1.45 billion in qualified sales leads for clients.
He is the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program.
Leadership is most important in challenging times, especially when you are already in a tough business. This web seminar will uncover the 5 things you must do to help your sales team hit their 2009 goals and not get bogged down by the current ‘doom and gloom’ attitude facing many sales organizations today. Managers need to invest more in education, coaching and support. This is the precise time when it is most essential to success and morale.
Colleen Stanley is President of SalesLeadership, Inc. She is a monthly columnist for the Business Journals across the United States, co-author of Motivational Selling and author of Growing Great Sales Teams: Lessons from the Cornfield. Colleen was the featured speaker on sales for the 2006 New York Times Small Business Summit.
Prior to starting SalesLeadership, Colleen was Vice President of Sales and Marketing for Varsity Spirit Corporation. During her 10 years at Varsity, sales increased from $8M to $90M. Varsity was named by Forbes Magazine as one of the 200 fastest growing companies in the United States in 1994 and 1995.
Clients include: Corporate Express, Vail Resorts, 3M, Siemens Corporation, Land Title Guarantee, Alps Mutual Fund, and Alpine Bank.
What is all the recent talk is around 'energy' - the issues we face because if it, the renewability factors, the steps we are taking to improve our level of responsibility, and so on? I'm sure we all have a few questions that have yet to be addressed, even if it is simply a high-level review. Something would be better than nothing at all - right?
Join Brain to cover exactly what's stated in the title: the WHAT, the HOW, and the WHY. All of these parts are critical to discovering a starting point and arriving at a conclusion that will help us all be better stewards of our resources.
Studying philosophy and political science as an undergraduate in Vancouver, British Columbia, early on Brian developed an appreciation for a global perspective on energy policy. Upon completion, he went on to Boston College for graduate study in Political Science with a research emphasis in energy policy. His research in energy policy inspired him to pursue a career in green energy & carbon-mitigating design measures.
Currently, Brian acts as the Managing Member of Inerg, LLC, an energy services company engaged in the development of renewable energy sources. He is responsible for campaigns, site acquisition, strategic partner relations, & utility relations.
In his free time, Brian enjoys community service and being outside. He is a member of the Visalia Breakfast Rotary Club, City of Visalia Smart Growth Task Force, Chairs the City of Visalia Environmental Committee, and a board member of the College of the Sequoias Arts and Lectures Committee. In 2006, Brian founded YouthSki, a youth development program that makes skiing free for disadvantaged and at-risk youth. When not engaged with a service project, Brian enjoys rock climbing, snow skiing, and white water kayaking.
In this 50-minute, information-packed web seminar, Scott Hickey will explore the many ways you can use the Internet to find qualified leads for your company's products and services. He'll review the most popular techniques, such as email broadcasting, affiliate programs, and a great web site, then move on to the cutting edge of blogs and social networks as lead generators. You'll see how many ways there are to build relationships with thousands of prospects you could never have found before, then turn lots of them into loyal customers.
Scott Hickey has been a business consultant for over 20 years helping businesses of all sizes realize growth through the right mix of innovative online solutions. Scott is CEO and Co-Founder of Full Partner, which offers the world's most comprehensive, fully-integrated online solution for internet sales and marketing.
Imagine being able to find things when you need them—not 3 weeks later. If you’ve been miserable because clutter and chaos are ruling your life, ...But I Might Need It Someday is for you. Patty’s program offers simple, practical solutions on how to organize your life and WIN the clutter battle once and for all! Increase your morale and bottom line and decrease the stress and frustration of disorganization. Uncover the complete process on how to get organized.
- Learn how to make quick, logical decisions.
- Find Out how to easily maintain the daily flow of paper.
- Discover a system that will keep your desk free of papers!
- Implement the E.A.S.Y. system.
You have nothing to lose but the clutter!
Patty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives.
Patty is an author, consultant, speaker and professional organizer who is seen regularly in the media. She shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams.
Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter. Patty was named 2007 Woman of the Year Women's Business Network's as well as one of Pennsylvania's Best 50 Women in Business and one of Pittsburgh's Fastrackers in 2005.
Join ?What If!, the world's largest independent innovation consultancy, as they share six creative behaviors that will help you unleash creativity and unlock innovation.
Why behaviors? Adopting and following a specific process won't guarantee innovation. It's getting people to behave in the right way throughout the process that creates the magic.
These behaviors are based on what some of the world's most creative people and companies do on a daily basis. Whatever your job, whatever you do, these behaviors can be adapted and applied to how you work.
The six behaviors will be brought to life with:
- Stories from ?What If!'s experience on over 2500 projects around the world for companies such as Coca-Cola, Johnson & Johnson, Unilever, American Express, Kimberly-Clarke, HSBC, Red Bull, etc.
- Examples from companies that embody these behaviors and have been recognized by the Great Place to Work Institute
These are the same behaviors that ?What If! learning specialists have trained to more than 10,000 people globally: Greenhousing, Freshness, Signaling, Realness, Momentum, and Bravery.
Join us to discover your maximum innovative potential!
Before joining ?What If! New York, Hal was President of Great Place to Work® Institute, the global management research and consulting firm that creates the gold standard for recognizing great workplaces; the "FORTUNE 100 Best Companies to Work For". Prior to assuming the position of President at the Great Place to Work® Institute in 2006, Hal held various leadership roles on the Institute's consulting team, heading up employee focused workplace transformation projects for large and small companies across a wide range of industries. He was also the founder of Training Arts Institute, as well as the VP of Talent Solutions for the Center for Talent Retention.
Hal brings a wide, diverse perspective to his life and client work. Professional opera singer, orchestral and choral conductor, chef and San Francisco restaurant owner are just a few titles that Hal has held during his pre-consulting days. All the while, his favorite title has been dad (or dude, depending on who he's hanging with). Hal lives right outside of San Francisco with his wife and 2 young children.
This hurricane of talent has a background in marketing & advertising with projects spanning a number of areas: from helping a global CPG company reinvent the baby food aisle at supermarkets to sniffing out commercial potential for NASA technologies. She has a bachelor of science degree in Psychology as well as her MBA.
Before joining ?What If!, Lisa was an Account Supervisor at Saatchi & Saatchi overseeing accounts for American Express and Hanes. She's also spent some time working with Wal-Mart customer teams from P&G, Novartis, Smuckers, Crayola, and others.
Today, Lisa is overjoyed to have fused her fascination with human behavior, her artistic inclination and her branding experience into one, exhilarating package at ?What If!. She is a senior member of the Capabilities team, where her ingenuity is best put to use helping clients become even more brilliant than they ever thought possible.
Ever wonder what your competition is doing to reduce their mark on the environment? Or how they increase their visibility as a sustainable player in the market? Who is leading the efforts in these organizations and what is their game plan in today's variable economy? How much could you reduce in terms of cost and your carbon footprint by using resources such as web conferencing versus business travel? Josh Whitney, Principal and Founder of Onsight Strategy Consulting, will address these kinds of questions with some specific case studies from a couple of big players including Microsoft and Cisco Systems. Gain insight on how to start your eco-friendly business practices and where to go for helpful resources.
Josh Whitney is the Principle & Founder of Onsight Strategy, a consulting firm that focuses on sustainable corporate practices.
Josh has been actively working within the sustainability sector for the last 8 years with a combined focus on entrepreneurship, real estate and sustainability. Before his move to Colorado, he played a key role in strategic direction and client services as a Project Director with WSP Environment and Energy based in San Francisco. He has worked with and consulted for many of the Fortune 500 leaders, including Merrill Lynch, Genentech, Cisco Systems, Microsoft & Seagate Technology, as well as a number of successful tech start ups including nVidia & Aravo.
He has advised on and developed corporate sustainability, social and governance reports and related marketing and communications material. Additionally, he has project managed numerous sustainable master planning, real estate & asset management and low carbon design projects. A graduate with honors from Skidmore College, Josh has a B.A. in Environmental Studies and International Politics and is currently pursuing his MBA at CU-Boulder.