Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Wednesday, September 24, 2008 6:00 PM EDT
Category: Marketing
Dru Jacobs

Dru Jacobs, Director of Lead Generation at Rally Software Development, has proven that a well-executed web seminar strategy is one of the best ways to drive highly qualified leads to your company.

He will join us and share:

  • Tactics for building a thematic series of web seminar events
  • Methods for moving leads through the series and qualifying them
  • Ways of weaving your services or solutions into your events
  • Ideas for how to measure success
Speaker Bio

With over 12 years of B2B marketing experience, Dru Jacobs specializes in architecting and building marketing and sales automation infrastructures and campaign strategies for fast growth, lead generation-driven technology companies. As director of Demand Generation for Rally Software, Dru is responsible for managing a multi-channel lead generation strategy in support of a global inside and field-based sales team including banner advertising, pay-per-click, e-newsletters, webinars, and incubation programs designed to drive the creation and maturation of sales-ready leads. Over the last 3 years at Rally, Dru has helped build a highly responsive database of potential prospects through the delivery of value add content and product evaluation materials. When he does not have his brain buried in Rally's CRM system or consumed with campaign design, Dru loves to ride his bike around the back roads of Boulder, CO.

Start Time:
Tuesday, September 16, 2008 6:00 PM EDT
Category: Sales
Kendra Lee

Looking for that secret top sellers know and use to close bigger, more profitable deals with clients who respect them? It's consultative selling!

Consultative selling turns customers into clients who value your input and make decisions based on your recommendations. But being a consultant is a risk and requires changing the way you think about your clients' needs. It's more than just selling solutions.

In this session you will discover:

  • The secret behind what makes a conversation consultative, and how to hold a consultative executive level discussion
  • The keys to demonstrating thought-leadership even if you don't understand the client's industry
  • Questioning that drives consultative selling and leads to sales
  • The 3 facets of value your client wants you to unlock to justify their decision
  • Making consultative recommendations your clients will want to hear
  • What consultative sounds like, including real life examples

Bring your toughest questions and receive fresh consultative strategies and expert advice. Have your clients listening to you, calling you, and asking for your recommendations with your consultative approach to selling.

Speaker Bio

Kendra Lee founded KLA Group in 1995. She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need.

Under Ms. Lee's direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.

Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.

Start Time:
Tuesday, August 26, 2008 6:00 PM EDT
Category: Green
Josiah McClellan

An April poll by Conscientious Innovation revealed that a majority of consumers cannot identify a list of major brands as "green" or "not green." With the exponential increase in the number of green marketing claims over the past several months, it is only becoming more difficult for companies to get credit for their sustainability initiatives.

This discussion, led by public relations and communications expert Josiah McClellan, will explore five best practices that small, medium and large companies can use to make their green messaging more effective, and start to build a socially responsible reputation that sticks with customers.

Speaker Bio

Josiah McClellan, APR, is a vice president in Porter Novelli's corporate affairs practice where his expertise lies in PR and communications. He has written numerous blogs and online articles along with presenting in a number of web seminars geared toward "Green" corporate practices and sustainable initiatives.

Avoiding the Placement Crash
Start Time:
Wednesday, August 13, 2008 4:00 PM EDT
Category: PR
James Clark

The Council of Public Relations Firms invites you to attend a free, one hour web seminar that will explain how to extend the life of PR campaigns through various online tools; how firms can grow their social media business through community manager program and how to build grassroots expertise.

The discussion, led by social media and word of mouth expert James Clark, will focus on how to avoid what he calls "The Placement Crash," by using online tools such as webinars, live chat, special report downloads and surveys to capture and measure offline to online media impact.

During the presentation Clark will share his "Online Pre-Emptive Strike" methodology for landing mainstream media hits. This methodology leverages the tools already being used by PR firms, but strategically places the emphasis on building online buzz and expertise with traditional PR tactics.

This web seminar is being brought to Council members courtesy of ReadyTalk, the "Full Program Sponsor" of the 2007 Critical Issues Forum.

Speaker Bio

James Clark is a social and conversational media expert, blogger, podcaster, speaker, author, and corporate trainer.

He is the co-founder of Room 214, Inc., a search marketing and social media agency focusing on delivering high search visibility campaigns through its Search Visibility Programs.

James was a previous public relations agency owner, with deep experience in messaging, branding, and product launches. James took his years of experience in public relations and shifted his focus to social media applications (blogs, podcasts, RSS, MySpace) to help clients drive sales, awareness and brand recognition through Room 214's Capture the Conversation methodology for online communications, high search visibility and word of mouth marketing campaigns.

Start Time:
Thursday, August 07, 2008 6:00 PM EDT
Jennifer Thomas

You have spent a long time preparing for your meetings and events, and your message needs a voice worthy of the time you invested. Your voice is your instrument. Are you using it properly, with sound and personality that makes people listen?

In this web seminar, Jennifer Thomas will discuss three elements of the voice: inflection and pitch, articulation and rhythm, and breathing and body alignment. She will share exercises and tips to prepare your voice for your meetings, web seminars and other virtual communications when your voice is center stage. She will also touch on ways to handle stage fright and so you are ready to perform with ease and confidence.

Speaker Bio

Jennifer Thomas is a successful and well-known Voice Coach in the Denver Metropolitan Area. She maintains a private clientele catering to professional voice-users in all professions, such as business executives, lawyers, actors, voice-over artists, teachers, ministers, storytellers, and presenters. In addition, Ms. Thomas teaches Voice classes at the Denver Center Theatre Academy.

Ms. Thomas presents her work to corporations and businesses to further their understanding of using the voice to communicate effectively. She has worked with Teletech, First Data, JD Edwards, Charles Schwab, Pell Rudman, Tribune Broadcasting and many others.

Ms. Thomas has a Master's degree in Voice Performance from the University of Connecticut in Storrs, Connecticut. She also has a Master of Fine Arts in Vocal Coaching and Training for the Theatre from the National Theatre Conservatory in Denver, Colorado.

Start Time:
Wednesday, August 06, 2008 6:00 PM EDT
Category: Marketing
Shannon Cherry

It's true that hosting content-rich webinars or teleseminars for your target market is some of the quickest and easiest way to make money. And they are a tremendous marketing tool for growing your business.

But the reality is just having one isn't enough. You need to get people to your webinar - and lots of them.

In this webinar, you'll learn the step-by-step way to get more people registering for your webinars or teleseminars, without spending a dime.

Shannon Cherry, The Power Publicist, will share:

  • When to get started promoting so you get the best publicity results
  • The top 5 ways to reach your target market
  • The number one mistake most people make when marketing their webinars
  • How to utilize Web 2.0 strategies to attract even more people
  • and much more

In addition, you will also receive an exclusive checklist with timeline that you can use over and over again for each webinar/teleseminar you do.

Speaker Bio

Shannon Cherry, APR, MA, is the Power Publicist. She helps business owners and entrepreneurs to attract more customers through publicity and marketing. She is the founder and president of Cherry Communications and its subsidiary, BeHeardSolutions.com.

A former TV and newspaper journalist, Shannon has developed hundreds of innovative public relations strategies. Her clients have appeared on the pages of USA Today, the New York Times, Money Magazine, Associated Press, and Parenting and have been featured on the Today Show, CNN, The History Channel, Good Morning America, and Oprah.

An award-winning publicist and author of two books (one an Amazon Best Seller for more than 6 months), Shannon is the professional blogger of StartupSpark.com, one of the top 60 business blogs in the world.

Shannon publishes the popular and highly-recommended ezine, Be Heard!, which goes to 6200 subscribers each week. Get your free publicity power package by signing up for Be Heard! at http://www.beheardsolutions.com.

Start Time:
Wednesday, July 30, 2008 6:00 PM EDT
Category: Management
Hal Adler

Join Hal Adler, President of Great Place to Work Institute, for a conversation with some of the "Best Small & Medium Companies to Work for in America" and learn what it means to be a great workplace and how your company can benefit by working to become one.

This presentation will:

  • Examine the business case for building and sustaining a great workplace.
  • Suggest everyday strategies for building a strong foundation of trust between managers and employees
  • Offer insight and best practices from the FORTUNE 100 Best Companies to Work For and the 50 "Best Small & Medium Companies to Work for in America.
  • Introduce how you can participate in the Best Companies competition and invite you to nominate your company of 50 to 999 employees.
  • Share how companies benefit from participating in the survey and selection process, including an enhanced understanding of your organization's cultural strengths and opportunities
Speaker Bio

Hal Adler is the President of the Great Place to Work Institute. In this role, Hal provides leadership and strategic direction for the Institute. He brings a creative, dynamic approach to his work with expertise in instructional design, leadership training and consulting.

Hal came to the Institute in 2004 with a background in consulting, training and leadership development, and has distinguished himself in service to clients, through his public speaking and in the customized design and delivery of workshops and training programs. He is a regular keynote speaker and presenter at professional association conferences such as SHRM, ASTD and the Human Capital Institute. Hal continues to work with clients on matters such as building and sustaining trust, management training and development, executive coaching and change management.

Prior to joining the Institute, Hal was the founder of the Training Arts Institute, and his professional career also includes leadership positions with the Center for Talent Retention, a management training and development firm, and Manpower, a global HR Consulting and staffing business.

Start Time:
Tuesday, July 29, 2008 6:00 PM EDT
Category: Marketing
James Clark

Have you heard about Social Media and wondered what it means for your organization's marketing strategy? This web seminar will first touch on the basic premise of social media, common definitions, tools and the technology (RSS) that drives it. It will more importantly cover best practices, common mistakes and methodologies for measuring success.

Speaker Bio

James Clark is a social and conversational media expert, blogger, podcaster, speaker, author, and corporate trainer.

He is the co-founder of Room 214, Inc., a search marketing and social media agency focusing on delivering high search visibility campaigns through its Search Visibility Programs.

James was a previous public relations agency owner, with deep experience in messaging, branding, and product launches. James took his years of experience in public relations and shifted his focus to social media applications (blogs, podcasts, RSS, MySpace) to help clients drive sales, awareness and brand recognition through Room 214's Capture the Conversation methodology for online communications, high search visibility and word of mouth marketing campaigns.

Start Time:
Wednesday, July 23, 2008 6:00 PM EDT
Category: Marketing
Dave Williams

During this 60-minute program, Dave Williams will discuss nine ways to promote your web seminar and avoid the costly mistakes that many people make. Beyond receiving a list of nine practical marketing techniques, here is a glimpse of what you will discover in this session:

  • Three key myths even the most experienced people fall prey to when promoting their web seminar
  • What has changed over the past 3 years and how you should adapt your marketing approach
  • Creative marketing techniques that build a qualified email invitation list
  • Key questions you need to ask when writing the copy of your guest invitation
  • Enough is enough - when and why too much information will prevent people from registering
  • Two specific actions that will help you engage and motivate a guest to register
  • The best use of print, audio and video media that guarantees increased registration and attendance
  • What REALLY is the advantage of using new social media like blogs and podcasts
  • The one question you MUST be prepared to answer at the end of your web seminar
  • How to stay in touch with your audience to gain higher attendance at your next event
  • How much promotion do you really need to do
Speaker Bio

After 3 decades of specialization in lead acquisition and sales development, Dave Williams has become a recognized leader in web seminar marketing. He has a passion for helping his clients combine innovative marketing concepts with new media applications to create better communication, generate more sales leads and increase corporate revenue.

Dave is President of Conference Village and is the chief architect of the "Webinars That Work" coaching system. Educated at the Universities of Guelph and Western Ontario, he earned the Master of Arts degree in Psychology, has completed doctoral work in the field of Organizational Behaviour and is a past faculty member of the Wilfrid Laurier University School of Business.

Dave is the author of numerous research papers and journal articles, broadcasts the "Webinar Wisdom" podcast, frequently lectures to university and professional groups and has been both a columnist and member of various editorial advisory boards.

Start Time:
Wednesday, July 09, 2008 6:00 PM EDT
Gary Copeland

Change, stress and feelings of helplessness are prevalent today, across all kinds of organizations. In this web seminar, Gary Copeland will give you tools and skills to help you handle organizational changes and manage life's challenges better. Participants will learn to:

  • Identify the six stages of The Change Cycle™ and how they affect us at the mental, emotional, and behavioral levels.
  • Work in concert with the process that the brain is going through as we encounter new and changing situations.
  • Pinpoint what stage of The Change Cycle™ we are in with regard to a specific change.
  • Differentiate between proactive and reactive change situations and the best skills to use for successful change.
  • Build new and more resourceful change strategies for self and organizational change.
Speaker Bio

Gary has successfully led both corporations and individuals through organizational changes for over 30 years. He is a full time professional speaker and consultant. He has enhanced his education with the Management of Managers program at the University of Michigan and the McGrane Self-Esteem Institute in Cincinnati, Ohio. He was a part time professor in the communications, ethics, management, and humanities programs for twelve years at the University of Phoenix, Colorado Campus.

His clients include AT&T, Lucent Technologies, Qwest Communications, Sanford Corporation, Frontier Airlines, The State of Colorado, The National Parks and Recreation, The US Federal Reserve, and many others. He has spoken on organizational change since 1993 and is currently speaking on The Change Cycle™.