Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Tuesday, September 30, 2008 6:00 PM EDT
Category: Management
Evan Abbot

Besides managing your own work, one of the biggest challenges a manager faces is creating a motivating and engaging workplace for employees. But how is that done? Can a manager really "motivate"? What does it mean to create "engagement"? In this web seminar, we will explore the human side of the workplace and try to understand why people come to work—and the vital role the manager plays in that equation. Topics will include:

  • Differentiating motivation and engagement
  • Exploring current research on engagement and motivation in the global workplace
  • Signs of engagement and disengagement
  • Identifying the role of the manager in creating an engaging environment
Speaker Bio

Evan Abbott is a Management Consultant with Mountain States Employers Council, a non-profit employers association based out of Denver, Colorado. He holds a Bachelor's Degree in Psychology from Arizona State University and a Masters degree in Industrial/Organizational Psychology from the University of Colorado at Denver. In addition, he also holds a Senior Professional in Human Resources (SPHR) Certification. Evan leads professional workshops in a variety of topics including: Conflict Management, Generations in the Workplace, the Myers-Briggs Type Indicator, Change/Transition management, Leadership & Supervisory skills, as well as developing presentation and training skills.

In addition to his work with Mountain States Employers Council, Evan is also an Affiliate Faculty member of Regis University. Evan teaches courses in Research Methods and Statistics, Psychology, Social Psychology and Organizational Behavior.

Start Time:
Thursday, September 25, 2008 6:00 PM EDT
Category: Management
Catherine Osler and Susan Burgess

Women possess tremendous capacity in the way we interact with our peers, managers and employees. We also have a desire to be even more effective by learning and adapting new ways of interacting while maintaining our own individual style.

In this web seminar, you will gain awareness of qualities that women contribute to professional environments. You will discover how these qualities are different and recognize how current organizational environments can support the development of these qualities. Finally, you will learn three strategies to gain insight into how to break through these challenges and become more professionally satisfied, while developing your core capabilities in ways that are valuable to companies today.

Speaker Bio

Catherine Osler

Catherine Osler is a highly successful entrepreneur. As a leader in the corporate communications field for over 20 years, she was the founder, President and CEO responsible for the growth and success of two leading edge communications firms—Titian Communications Inc. (international award-winning communications company) and Parallel Strategies Inc. (one of Western Canada's largest regional marketing and corporate communications firms with 100 employees in British Columbia and Alberta and gross annual revenues of $25 million).
Today, Catherine is an executive coach, facilitator and management consultant with a practice focused on leadership development of both individuals and their management teams.. She is a partner in Syncresse Partners Inc., a practice devoted to the development of professional women.

A recipient of numerous awards, Ms. Osler holds an honours degree from Queen's University and a MA from Simon Fraser University.

Susan Burgess

Susan Burgess has 27 years experience in consulting, training, curriculum development, business development, coaching, and teaching. She began her career as an educator and went on to work for ten years in marketing and advertising in the Pacific Northwest. Susan returned to graduate school for a master's degree in psychology specializing in clinical psychology and organizational behavior. She had a private therapy practice and is a licensed psychotherapist. She works with executive teams to better communicate and implement strategy. Her clients included Hewlett Packard, the Boeing Airplane Company, Capital One, and the State of New York's Department of Labor Management.

Several years ago she developed a workshop for women leaders, The Women's Edge. She has since co-founded Syncresse Partners, Inc. This company is dedicated to the professional development of women focusing on leadership, communication, collaboration and innovation, organizational life, and life integration.

Start Time:
Wednesday, September 24, 2008 6:00 PM EDT
Category: Marketing
Dru Jacobs

Dru Jacobs, Director of Lead Generation at Rally Software Development, has proven that a well-executed web seminar strategy is one of the best ways to drive highly qualified leads to your company.

He will join us and share:

  • Tactics for building a thematic series of web seminar events
  • Methods for moving leads through the series and qualifying them
  • Ways of weaving your services or solutions into your events
  • Ideas for how to measure success
Speaker Bio

With over 12 years of B2B marketing experience, Dru Jacobs specializes in architecting and building marketing and sales automation infrastructures and campaign strategies for fast growth, lead generation-driven technology companies. As director of Demand Generation for Rally Software, Dru is responsible for managing a multi-channel lead generation strategy in support of a global inside and field-based sales team including banner advertising, pay-per-click, e-newsletters, webinars, and incubation programs designed to drive the creation and maturation of sales-ready leads. Over the last 3 years at Rally, Dru has helped build a highly responsive database of potential prospects through the delivery of value add content and product evaluation materials. When he does not have his brain buried in Rally's CRM system or consumed with campaign design, Dru loves to ride his bike around the back roads of Boulder, CO.

Start Time:
Tuesday, September 16, 2008 6:00 PM EDT
Category: Sales
Kendra Lee

Looking for that secret top sellers know and use to close bigger, more profitable deals with clients who respect them? It's consultative selling!

Consultative selling turns customers into clients who value your input and make decisions based on your recommendations. But being a consultant is a risk and requires changing the way you think about your clients' needs. It's more than just selling solutions.

In this session you will discover:

  • The secret behind what makes a conversation consultative, and how to hold a consultative executive level discussion
  • The keys to demonstrating thought-leadership even if you don't understand the client's industry
  • Questioning that drives consultative selling and leads to sales
  • The 3 facets of value your client wants you to unlock to justify their decision
  • Making consultative recommendations your clients will want to hear
  • What consultative sounds like, including real life examples

Bring your toughest questions and receive fresh consultative strategies and expert advice. Have your clients listening to you, calling you, and asking for your recommendations with your consultative approach to selling.

Speaker Bio

Kendra Lee founded KLA Group in 1995. She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need.

Under Ms. Lee's direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.

Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.

Start Time:
Tuesday, August 26, 2008 6:00 PM EDT
Category: Green
Josiah McClellan

An April poll by Conscientious Innovation revealed that a majority of consumers cannot identify a list of major brands as "green" or "not green." With the exponential increase in the number of green marketing claims over the past several months, it is only becoming more difficult for companies to get credit for their sustainability initiatives.

This discussion, led by public relations and communications expert Josiah McClellan, will explore five best practices that small, medium and large companies can use to make their green messaging more effective, and start to build a socially responsible reputation that sticks with customers.

Speaker Bio

Josiah McClellan, APR, is a vice president in Porter Novelli's corporate affairs practice where his expertise lies in PR and communications. He has written numerous blogs and online articles along with presenting in a number of web seminars geared toward "Green" corporate practices and sustainable initiatives.

Avoiding the Placement Crash
Start Time:
Wednesday, August 13, 2008 4:00 PM EDT
Category: PR
James Clark

The Council of Public Relations Firms invites you to attend a free, one hour web seminar that will explain how to extend the life of PR campaigns through various online tools; how firms can grow their social media business through community manager program and how to build grassroots expertise.

The discussion, led by social media and word of mouth expert James Clark, will focus on how to avoid what he calls "The Placement Crash," by using online tools such as webinars, live chat, special report downloads and surveys to capture and measure offline to online media impact.

During the presentation Clark will share his "Online Pre-Emptive Strike" methodology for landing mainstream media hits. This methodology leverages the tools already being used by PR firms, but strategically places the emphasis on building online buzz and expertise with traditional PR tactics.

This web seminar is being brought to Council members courtesy of ReadyTalk, the "Full Program Sponsor" of the 2007 Critical Issues Forum.

Speaker Bio

James Clark is a social and conversational media expert, blogger, podcaster, speaker, author, and corporate trainer.

He is the co-founder of Room 214, Inc., a search marketing and social media agency focusing on delivering high search visibility campaigns through its Search Visibility Programs.

James was a previous public relations agency owner, with deep experience in messaging, branding, and product launches. James took his years of experience in public relations and shifted his focus to social media applications (blogs, podcasts, RSS, MySpace) to help clients drive sales, awareness and brand recognition through Room 214's Capture the Conversation methodology for online communications, high search visibility and word of mouth marketing campaigns.

Start Time:
Thursday, August 07, 2008 6:00 PM EDT
Jennifer Thomas

You have spent a long time preparing for your meetings and events, and your message needs a voice worthy of the time you invested. Your voice is your instrument. Are you using it properly, with sound and personality that makes people listen?

In this web seminar, Jennifer Thomas will discuss three elements of the voice: inflection and pitch, articulation and rhythm, and breathing and body alignment. She will share exercises and tips to prepare your voice for your meetings, web seminars and other virtual communications when your voice is center stage. She will also touch on ways to handle stage fright and so you are ready to perform with ease and confidence.

Speaker Bio

Jennifer Thomas is a successful and well-known Voice Coach in the Denver Metropolitan Area. She maintains a private clientele catering to professional voice-users in all professions, such as business executives, lawyers, actors, voice-over artists, teachers, ministers, storytellers, and presenters. In addition, Ms. Thomas teaches Voice classes at the Denver Center Theatre Academy.

Ms. Thomas presents her work to corporations and businesses to further their understanding of using the voice to communicate effectively. She has worked with Teletech, First Data, JD Edwards, Charles Schwab, Pell Rudman, Tribune Broadcasting and many others.

Ms. Thomas has a Master's degree in Voice Performance from the University of Connecticut in Storrs, Connecticut. She also has a Master of Fine Arts in Vocal Coaching and Training for the Theatre from the National Theatre Conservatory in Denver, Colorado.

Start Time:
Wednesday, August 06, 2008 6:00 PM EDT
Category: Marketing
Shannon Cherry

It's true that hosting content-rich webinars or teleseminars for your target market is some of the quickest and easiest way to make money. And they are a tremendous marketing tool for growing your business.

But the reality is just having one isn't enough. You need to get people to your webinar - and lots of them.

In this webinar, you'll learn the step-by-step way to get more people registering for your webinars or teleseminars, without spending a dime.

Shannon Cherry, The Power Publicist, will share:

  • When to get started promoting so you get the best publicity results
  • The top 5 ways to reach your target market
  • The number one mistake most people make when marketing their webinars
  • How to utilize Web 2.0 strategies to attract even more people
  • and much more

In addition, you will also receive an exclusive checklist with timeline that you can use over and over again for each webinar/teleseminar you do.

Speaker Bio

Shannon Cherry, APR, MA, is the Power Publicist. She helps business owners and entrepreneurs to attract more customers through publicity and marketing. She is the founder and president of Cherry Communications and its subsidiary, BeHeardSolutions.com.

A former TV and newspaper journalist, Shannon has developed hundreds of innovative public relations strategies. Her clients have appeared on the pages of USA Today, the New York Times, Money Magazine, Associated Press, and Parenting and have been featured on the Today Show, CNN, The History Channel, Good Morning America, and Oprah.

An award-winning publicist and author of two books (one an Amazon Best Seller for more than 6 months), Shannon is the professional blogger of StartupSpark.com, one of the top 60 business blogs in the world.

Shannon publishes the popular and highly-recommended ezine, Be Heard!, which goes to 6200 subscribers each week. Get your free publicity power package by signing up for Be Heard! at http://www.beheardsolutions.com.

Start Time:
Wednesday, July 30, 2008 6:00 PM EDT
Category: Management
Hal Adler

Join Hal Adler, President of Great Place to Work Institute, for a conversation with some of the "Best Small & Medium Companies to Work for in America" and learn what it means to be a great workplace and how your company can benefit by working to become one.

This presentation will:

  • Examine the business case for building and sustaining a great workplace.
  • Suggest everyday strategies for building a strong foundation of trust between managers and employees
  • Offer insight and best practices from the FORTUNE 100 Best Companies to Work For and the 50 "Best Small & Medium Companies to Work for in America.
  • Introduce how you can participate in the Best Companies competition and invite you to nominate your company of 50 to 999 employees.
  • Share how companies benefit from participating in the survey and selection process, including an enhanced understanding of your organization's cultural strengths and opportunities
Speaker Bio

Hal Adler is the President of the Great Place to Work Institute. In this role, Hal provides leadership and strategic direction for the Institute. He brings a creative, dynamic approach to his work with expertise in instructional design, leadership training and consulting.

Hal came to the Institute in 2004 with a background in consulting, training and leadership development, and has distinguished himself in service to clients, through his public speaking and in the customized design and delivery of workshops and training programs. He is a regular keynote speaker and presenter at professional association conferences such as SHRM, ASTD and the Human Capital Institute. Hal continues to work with clients on matters such as building and sustaining trust, management training and development, executive coaching and change management.

Prior to joining the Institute, Hal was the founder of the Training Arts Institute, and his professional career also includes leadership positions with the Center for Talent Retention, a management training and development firm, and Manpower, a global HR Consulting and staffing business.

Start Time:
Tuesday, July 29, 2008 6:00 PM EDT
Category: Marketing
James Clark

Have you heard about Social Media and wondered what it means for your organization's marketing strategy? This web seminar will first touch on the basic premise of social media, common definitions, tools and the technology (RSS) that drives it. It will more importantly cover best practices, common mistakes and methodologies for measuring success.

Speaker Bio

James Clark is a social and conversational media expert, blogger, podcaster, speaker, author, and corporate trainer.

He is the co-founder of Room 214, Inc., a search marketing and social media agency focusing on delivering high search visibility campaigns through its Search Visibility Programs.

James was a previous public relations agency owner, with deep experience in messaging, branding, and product launches. James took his years of experience in public relations and shifted his focus to social media applications (blogs, podcasts, RSS, MySpace) to help clients drive sales, awareness and brand recognition through Room 214's Capture the Conversation methodology for online communications, high search visibility and word of mouth marketing campaigns.