Archived ReadyTalk Webinars
Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.
Excited. Involved. Connected. When employees are engaged in the mission and strategy of your company, then you are ready for success. How can you cultivate this energy and enthusiasm among your entire team?
In this web seminar, you will learn how storytelling inspires your people, bringing clarity and meaning to complex messages, sparking imagination and inspiring solutions. Mickey Connolly, CEO of Conversant, has used these techniques with companies ranging from Hewlett-Packard to The Coca-Cola Company and is ready to share his knowledge with you.
Mickey is the CEO and founder of Conversant and the senior designer of its programs. He has worked with 400 organizations in 30 countries on issues of coordination and communication. Mickey has trained consultants, educators, and negotiators who have in turn trained another 200,000 people around the world.
He also founded a hospitality industry organization, owning 8 and operating 16 restaurants, and has been a principal in an advertising and marketing firm, a hospitality industry consulting firm, and a specialty construction company. Mickey has worked with people from such organizations as Hewlett-Packard, The Coca-Cola Company, Honeywell, Maersk, Medtronic, Dolce International, Level (3) Communications, Ball Aerospace & Technologies, McNeil Consumer & Specialty Pharmaceuticals, Apple, IBM, Monsanto, Motorola, Tektronix, AMI Hospitals, the National Association of Science Educators, The Rause Corporation, Cunard-Ellerman Shipping Lines (England), the U.S. Air Force, the USDA, the University of Alabama, University of Texas School of Business, University of St. Mary’s Center for Development in Ministry, East Carolina University, North Carolina Association of Educators, the City of Boulder, the City of Houston, the North Atlantic Treaty Organization and many others. He is the co-author of The Communication Catalyst with Dr. Richard Rianoshek.
Whether you are trying to change the world, find people interested in your products and services or build a community through education and communication, webinars are a great way to achieve your organization’s goals while maximizing your time, staff and budget.
In this presentation, join Holly Ross, Executive Director of NTEN, to learn how one organization created a webinar program to educate and build a community of several thousand with a staff of just five people. You will learn what webinars can achieve for your organization and how to make the case for adding them to your training or marketing program. You will gain tips for considering goals, content, speakers and successful execution of your events.
Holly has spent more than five years at NTEN, combing through all the technology fads and listening to the NTEN community to line up the webinars, conferences, and research that will help members use technology to make the world a better place. From ubiquitous access to technology leadership to social media trends, Holly brings the wisdom of the NTEN crowd to the nonprofit sector.
Holly came to nonprofit technology after working for social change at CALPIRG and during her college days at UC Berkeley. In between meetings and emailing, Holly tries to raise her 3 year old daughter and occasionally pays attention to her fabulous husband.
Cold calling and prospecting don’t have to be painful or intimidating. Learn how to lower the prospect’s guard, qualify or disqualify “suspects” and stop “spraying and praying.” Discover the art of getting invited in for appointment vs. begging for an appointment.
At the end of this web conference, participants will:
- Know how to lower defenses on a cold call.
- Create a value proposition that sets you apart from the competitor.
- Stop closing too soon for the appointment, resulting in cancellations or no shows.
Your sales coach, Colleen Stanley, knows about prospecting. Ten years ago, she moved to Denver without any contacts, started a new career in sales training and made over 1,500 cold calls within the first year of business. She now owns one of the premier sales training firms in the United States.
Colleen Stanley is President of SalesLeadership, Inc. She is a monthly columnist for the Business Journals across the United States, co-author of Motivational Selling and author of Growing Great Sales Teams: Lessons from the Cornfield. Colleen was the featured speaker on sales for the 2006 New York Times Small Business Summit.
Prior to starting SalesLeadership, Colleen was Vice President of Sales and Marketing for Varsity Spirit Corporation. During her 10 years at Varsity, sales increased from $8M to $90M. Varsity was named by Forbes Magazine as one of the 200 fastest growing companies in the United States in 1994 and 1995.
Clients include: Corporate Express, Vail Resorts, 3M, Siemens Corporation, Land Title Guarantee, Alps Mutual Fund, and Alpine Bank.
Colleen Stanley is one of the best sales trainers that I’ve had the pleasure of working with. I grew up in Minnesota and know the “lessons from the cornfield” work in building great sales teams.
Ken Larson, Former President
Corporate Express—Colorado Division
Why is there such buzz around web conferencing? When planned correctly, a web conference can be one of the most effective ways of marketing your products and services, generating leads and growing your organization.
In this web seminar, we’ll share some insider tips on how to get started with creating your own web seminars and online events. You’ll learn pre-event preparation such as choosing content to appeal to your audience, preparing speakers and promoting your event. You’ll learn how to conduct and manage your event so it is smooth and successful. Finally, you’ll gain insights on how to follow up with attendees and keep them involved with your organization — as a customer, partner and advocate.
As a bonus for attending, we’ll send you a copy of our popular whitepaper, Hosting a Successful Web Seminar.
As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.
Jessica Kahn focuses on finding new revenue opportunities for ReadyTalk through partnerships, lead generation campaigns and channel programs. As the strategic planner and promoter of the ReadyTalk Web Seminar Series, Jessica has managed the creation of over 90 web seminars.
In this 50-minute, information-packed web seminar, Scott and Shannon Hickey will share essential system strategies for connecting with your customers, creating competitive advantages, controlling costs, generating and managing leads, and building strong partner relationships. You will understand how an effective marketing and sales system can provide the right set of tools to help you reach your business goals.
Scott Hickey has been a business consultant for over 20 years, helping businesses of all sizes realize growth through the right mix of innovative online solutions. Scott is CEO of Full Partner, which develops and sells integrated online sales and marketing tools and services.
Shannon Hickey is an expert at the practical steps required to turn online business solutions into a machine for running a successful company day to day. Shannon is General Manager of Full Partner, working with clients to design and implement successful online sales and marketing solutions.
The presentation will:
- Provide examples of workplace practices at "best companies to work for".
- Examine the business case for building and sustaining great workplaces.
- Suggest everyday strategies for building a strong foundation of trust between managers and employees.
- Offer insight into how the Great Place to Work® Institute selects their annual "Best Companies" lists--including the FORTUNE's 100 Best Companies to Work For®.
- Share what companies gain from participating in the survey and selection process.
Dedicated for 26 years to "building a better society by helping companies transform their workplaces", the Great Place to Work® Institute is a global research and consulting firm headquartered in San Francisco, with 30 affiliates in Europe, the Americas, Asia and Oceana. The Institute uses its Trust Index© employee survey and Culture Audit© to produce the FORTUNE100 Best Companies to Work For® and the "Best Small & Medium Companies to Work for in America" lists in addition to best companies lists in 30 countries. The Institute recognizes the world's best workplaces and provides conferences, workshops and advisory and consulting services to those who seek to create great workplaces of their own. For more information, visit www.greatplacetowork.com.
Word of Mouth Marketing is a powerful, effective way of reaching Influencers: the people who have passionate recommendations for what to try and buy.
In this web seminar, Ted Wright, founder of Fizz, will teach you how to use Word of Mouth Marketing to get people to spread the word about your business, speak passionately about you and increase sales. You will discover how open, two-way customer communication and a focus on customer satisfaction are important factors and how to get started.
Ted Wright is the founder of Fizz, a full service word of mouth agency focused on the beverage and video game markets. Ted is a charter member of WOMMA (Word of Mouth Marketing Association), and active commentator on word of mouth and beverage marketing for a variety of publications and television networks. During the last six years Ted and his team have enjoyed creating successful word of mouth campaigns for such clients as Pabst Blue Ribbon, Tiger Beer, Zuidam Gin, VeeV Spirits, Aguila and a variety of Pernod Ricard brands. Fizz's 2007 expansion into video games netted projects with Rock Star Games and Sony while allowing its beverage clients greater involvement with their target markets.
When not at work, Ted serves on the University of Chicago's Graduate School of Business alumni association and enjoys creating puppet shows for his five year old son Abbott.
A common theme at the 2008 IFA conference was how to use technology to help drive your franchising business. Among the many "must haves" on technology lists was web conferencing, and the buzz is spreading fast among franchisors. How can you get started?
Join Jeremy Lawrence, Mike Ligon and ReadyTalk's IFA team as we clarify what is web conferencing, what features are important for franchisors and how to take advantage of the technology for your business.
You will learn:
- What is web conferencing and what features are important to look for
- How to use it for prospecting, sales and virtual discovery days
- How to use it to train current and prospective franchisees
- Steps you can take to implement this technology today
Jeremy Lawrence is an Account Executive with ReadyTalk, working closely with franchises of all sizes, helping them develop effective web seminar programs. Jeremy understands the franchising vertical and knows the benefits web conferencing can offer to franchisors and franchisees.
Mike Ligon is a Senior Account Executive at ReadyTalk. He joined the team in 2002, and has been instrumental in building ReadyTalk's involvement with the franchise community. He spearheaded ReadyTalk's partnership with the IFA, both as a Supplier Member and as the official conferencing provider for the organization.
In this web seminar, you will learn processes to help you boost your organization's sales and understand your market.
Incorporating tactics from Solution Selling, Errol Forkner will teach you how to develop go-to-market strategies and align other departments to support your sales team's objectives. Finally, you will gain crucial skills necessary to becoming an industry leader while delivering the highest value to your customers.
Mr. Forkner has assisted companies in understanding the trusted advisor selling process at all organization levels. A highly successful sales, marketing, operations management and business development consultant, Errol has an extensive technical background, but learned early on that his knowledge of how to apply technology to solve business problems was his life's mission.
Currently the executive consultant at Prism Business Development, Mr. Forkner has held positions ranging from sales support and management to VP of WW Sales & Marketing, Business Development/Operations Management and Worldwide Sales Operations positions with companies such as Xerox, Advance Computer Communications and StorageTek.
Difficult conversations and tension can be a tremendous source of stress in the workplace. Before you know it, the issue often evolves into full out "conflict" and you are left wondering "What happened?" This session will explore how conflict escalates and what you can do to keep conflict and difficult conversations at a manageable level. Topics within this web seminar will include:
- Defining conflict
- Differentiating between constructive and destructive conflict
- Identifying how conflict escalates
- Identifying components of constructive dialog and de-escalation
Evan Abbott is a Management Consultant with Mountain States Employers Council, a non-profit employers association based out of Denver, Colorado. He holds a Bachelor's Degree in Psychology from Arizona State University and a Masters degree in Industrial/Organizational Psychology from the University of Colorado at Denver. In addition, he also holds a Senior Professional in Human Resources (SPHR) Certification. Evan leads profession workshops in a variety of topics including: Conflict Management, Generations in the Workplace, the Myers-Briggs Type Indicator, Change/Transition management, Leadership & Supervisory skills, as well as developing presentation and training skills.
In addition to his work with Mountain States Employers Council, Evan is also an Affiliate Faculty member of Regis University. Evan teaches courses in Research Methods and Statistics, Psychology, Social Psychology and Organizational Behavior.