Archived ReadyTalk Webinars
Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.
Word of Mouth Marketing is a powerful, effective way of reaching Influencers: the people who have passionate recommendations for what to try and buy.
In this web seminar, Ted Wright, founder of Fizz, will teach you how to use Word of Mouth Marketing to get people to spread the word about your business, speak passionately about you and increase sales. You will discover how open, two-way customer communication and a focus on customer satisfaction are important factors and how to get started.
Ted Wright is the founder of Fizz, a full service word of mouth agency focused on the beverage and video game markets. Ted is a charter member of WOMMA (Word of Mouth Marketing Association), and active commentator on word of mouth and beverage marketing for a variety of publications and television networks. During the last six years Ted and his team have enjoyed creating successful word of mouth campaigns for such clients as Pabst Blue Ribbon, Tiger Beer, Zuidam Gin, VeeV Spirits, Aguila and a variety of Pernod Ricard brands. Fizz's 2007 expansion into video games netted projects with Rock Star Games and Sony while allowing its beverage clients greater involvement with their target markets.
When not at work, Ted serves on the University of Chicago's Graduate School of Business alumni association and enjoys creating puppet shows for his five year old son Abbott.
A common theme at the 2008 IFA conference was how to use technology to help drive your franchising business. Among the many "must haves" on technology lists was web conferencing, and the buzz is spreading fast among franchisors. How can you get started?
Join Jeremy Lawrence, Mike Ligon and ReadyTalk's IFA team as we clarify what is web conferencing, what features are important for franchisors and how to take advantage of the technology for your business.
You will learn:
- What is web conferencing and what features are important to look for
- How to use it for prospecting, sales and virtual discovery days
- How to use it to train current and prospective franchisees
- Steps you can take to implement this technology today
Jeremy Lawrence is an Account Executive with ReadyTalk, working closely with franchises of all sizes, helping them develop effective web seminar programs. Jeremy understands the franchising vertical and knows the benefits web conferencing can offer to franchisors and franchisees.
Mike Ligon is a Senior Account Executive at ReadyTalk. He joined the team in 2002, and has been instrumental in building ReadyTalk's involvement with the franchise community. He spearheaded ReadyTalk's partnership with the IFA, both as a Supplier Member and as the official conferencing provider for the organization.
In this web seminar, you will learn processes to help you boost your organization's sales and understand your market.
Incorporating tactics from Solution Selling, Errol Forkner will teach you how to develop go-to-market strategies and align other departments to support your sales team's objectives. Finally, you will gain crucial skills necessary to becoming an industry leader while delivering the highest value to your customers.
Mr. Forkner has assisted companies in understanding the trusted advisor selling process at all organization levels. A highly successful sales, marketing, operations management and business development consultant, Errol has an extensive technical background, but learned early on that his knowledge of how to apply technology to solve business problems was his life's mission.
Currently the executive consultant at Prism Business Development, Mr. Forkner has held positions ranging from sales support and management to VP of WW Sales & Marketing, Business Development/Operations Management and Worldwide Sales Operations positions with companies such as Xerox, Advance Computer Communications and StorageTek.
Difficult conversations and tension can be a tremendous source of stress in the workplace. Before you know it, the issue often evolves into full out "conflict" and you are left wondering "What happened?" This session will explore how conflict escalates and what you can do to keep conflict and difficult conversations at a manageable level. Topics within this web seminar will include:
- Defining conflict
- Differentiating between constructive and destructive conflict
- Identifying how conflict escalates
- Identifying components of constructive dialog and de-escalation
Evan Abbott is a Management Consultant with Mountain States Employers Council, a non-profit employers association based out of Denver, Colorado. He holds a Bachelor's Degree in Psychology from Arizona State University and a Masters degree in Industrial/Organizational Psychology from the University of Colorado at Denver. In addition, he also holds a Senior Professional in Human Resources (SPHR) Certification. Evan leads profession workshops in a variety of topics including: Conflict Management, Generations in the Workplace, the Myers-Briggs Type Indicator, Change/Transition management, Leadership & Supervisory skills, as well as developing presentation and training skills.
In addition to his work with Mountain States Employers Council, Evan is also an Affiliate Faculty member of Regis University. Evan teaches courses in Research Methods and Statistics, Psychology, Social Psychology and Organizational Behavior.
Connecting to, building and maintaining relationships both personally and professionally can seem to be a daunting task. This coursework shows people how to think and act like Connectors and do this with both efficiency and efficacy.
People that are called "Connectors", as explained by Malcolm Gladwell in The Tipping Point, have mastered the ability to use their connecting skills to bridge the gap between their social and business relationships, be creative, solve problems resourcefully and cultivate an attitude of possibility. Connectors are a blend of curiosity, self-confidence, sociability, and energy.
Erika Brown, the CONNECTORING® Expert and Course Creator, has created a web seminar to help teach connectors and not-yet connectors the tactics necessary for cultivating skills to help you grow and manage your relationships.
This web seminar will address:
- The Real Deal: there is a difference between "contact" and "connection"
- The location of your own "sweet-spot" for your values-based choice to pursue relationship
- Impression Management—the power of appearance in person and online
- Tests for trust—where to utilize the concept of discernment
- Network management metaphors
- Terrific tools for network management and development/growth
Erika Brown is an established and well-known leader in the world of "social intelligence" and social capital. A consultant and corporate trainer, Erika developed a highly successful relationship-building training curriculum that she shares with businessmen and women in for- and not-for-profit organizations. Erika also runs relationship-building roundtables exclusively for businesswomen and the quarterly STELLABRATION, a community gathering for all.
A cancer survivor, Erika dedicates her time to improving the lives of people living with life-threatening diseases. She is on the board of Project Angel Heart, and also works closely with YES, a grassroots organization dedicated to providing cancer patients with experience and insights on treatment possibilities for those with liver involvement.
How can HR be better organized and assist staff in doing so as well? Patty's program will shed light on how to be organized, not to just get organized. This 3 step process is instantly applicable to you and easily shared with employees who need to be more organized.
Participants will learn to:
- Go home from work on time
- Spend more time with your family...not your computer
- Easily find what you're looking for...every time
- Feel great, accomplished
- Get in a work flow—there's nothing stopping it or getting in your way
- Feel more confident and capable
- Experience stress-free living and breathe more easily
- Find plenty of space on your desk to accomplish your tasks
- Americans waste 9,000,000 hours per day searching for misplaced items
- 60% of Americans feel they do not have enough time to get everything done
- The average U.S. executive wastes six weeks per year searching for missing information in messy desks and files
This program is not about organizing, filing, throwing things out, or mere "tips and tricks." It's about experiencing a whole new level of existence, a way of life that breeds efficiency and power in the workplace and ultimately in all areas of your life and your employees' lives.
Patty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives.
Author: Patty's first book But I Might Need It Someday helps individuals understand the habits that keep them from organizing their work and lives. Then it shows them how to overcome their natural tendencies and conquer clutter in all its forms once and for all. Her second book The Power of Simplicity will compel you to think before you make choices. This insightful gem will change the way you live your life!
National Speaker Patty creates custom programs for regional and national corporate and association audiences on topics ranging from organizing workspaces to enhancing productivity to creating simplicity in chaotic lives.
Consultant: Patty, a Certified Professional Organizer, works with corporate managers to help them identify gaps in productivity, streamline paper and processes, and help groups of people work better together.
Organizer: Patty helps people say good bye to clutter in their homes and offices. She also helps make moving a breeze for people across the country.
Patty is seen regularly in the media as she shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams.
Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter. Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania's Best 50 Women in Business and one of Pittsburgh's Fastrackers in 2005.
Patty leads the way in spreading the word about how we can be more productive, perform better and simplify our lives.
We all hope that we'll never have to deal with a real or suspected IT security incident. Unfortunately, industry statistics tell us that 50% of organizations will be faced with this situation within the next year. Managing an IT security incident correctly is the key to avoiding adverse business impact, including bad PR, lost profits, or lost intellectual property. We'll talk about how to properly prepare your organization for that dreaded day such that you can minimize impact and look like a pro.
Prior to co-founding Applied Trust, Trent R. Hein co-founded and served as Chief Technology Officer for XOR Inc. from 1991 to 2001. XOR, an outsourced network solutions provider, was named to the Inc. 500 list twice during Hein's tenure, and the company grew to annual revenues in excess of $50 million with more than 550 employees. In addition, Hein is co-author of the best-selling Unix System Administration Handbook and Linux Administration Handbook. Unix System Administration Handbook has been translated into at least twelve languages and is recognized around the world as the "bible" of Unix system administration. Hein has received a Lifetime Achievement Award from the USENIX Association for his work with the University of California at Berkeley's Computer Systems Research Group (CSRG), and he was the third engineer hired at Berkeley Software Design, Inc. (BSDI; see Linux launch). He holds a BS in Computer Science from the University of Colorado, which in 2004 awarded him the Kalpana Chawla Outstanding Recent Alumni Award. Hein is a 10-year Cisco Certified Internetwork Expert (CCIE-10), #1941. He is also Certified Information Systems Security Professional (CISSP) #54481, with an Information Systems Security Management Professional (ISSMP) and Information Systems Security Architecture Professional (ISSAP) designation. Hein is currently a member of the Board of Directors of the Humane Society of Boulder Valley, and has served in various roles including President of the Board for the 2004-2005 term.
Ned McClain is an expert in IT infrastructure and application security, helping organizations of all sizes find balanced IT solutions. He was formerly director of Infrastructure Engineering at a large consulting firm. In this role, McClain was responsible for the security of more than 200 client environments involving a wide variety of infrastructure from wide-area networks to local wireless deployments for companies such as ConAgra, Empire Blue Cross, and Whole Foods Market. McClain is also a contributing author to the Unix System Administration Handbook and the Linux Administration Handbook. McClain often lectures about various system administration and security topics at technical conferences such as USENIX in the United States and APRICOT in Asia. He has a degree in Computer Science from Cornell University's College of Engineering and is CISSP #39389.
Although relatively new, podcasting is proving to be one of the best ways to share information and conduct business via the Internet. ReadyTalk's podcasting features enable you to easily turn audio and web conferences into podcasts, allowing people to listen to your content anytime and anywhere.
Shawn Cardinal, ReadyTalk Training Director, will teach you everything you need to know about creating your own podcasts using ReadyTalk. He will demystify all of this new vocabulary including RSS, feeds, publishing and subscribing. You will learn how to set up, record and publish your podcasts so that you can create an exceptional series of your own.
As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.
His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.
Shawn has a background in radio voiceover work, advertising sales, direct-mail and newspaper publishing and finance. He also owned and operated his own mobile disc jockey company.
This web seminar will focus on running mixed environment virtualization with both XEN and VMware. Attendees will learn about the different methods for management, how to deploy both Windows and Linux virtualized systems, and how to properly assess the needs for virtualization for the businesses they manage.
Adam Gray, Chief Technology Officer, founder, and member of the board of Directors of Novacoast, Inc. has over thirteen years experience as a senior network engineer and is an expert in virtualization technology. Mr. Gray and his team have implemented systems running both VMWare and XEN for many companies including the Academy of Motion Pictures Arts and Sciences, and Tropitone to name a couple. Recently Mr. Gray finished implementing a XEN cluster spanning several blades and thirty plus virtual machines with both full virtualization and para virtualization technologies in use. Mr. Gray has worked on projects to virtualize and cluster applications utilizing web technologies, SAP, asterisk systems, and several other enterprise applications.
There are many ways to prospect for new business opportunities, but most are a lot of hard work and less than productive. Take referrals for instance. The reality is that most sales professionals are reluctant to ask for referrals. In fact, many of those who do ask for referrals seldom receive them and when they do, the referrals are not to ideal prospects. So what's a sales professional to do?
It turns out that nothing beats Qualified Personal Introductions. That's when someone personally introduces an ideal prospect to you who has already been qualified by the person making the introduction and has problems and needs that you are ideally suited and positioned to respond to. This little-known technique is actually simpler than you might think to implement and because the payoffs are huge, you'll quickly want to make Qualified Personal Introductions a permanent part of your prospecting arsenal.
In this web seminar, you'll find out what processes you can use to ensure continuous introductions to ideal prospects. Sound too good to be true? Tune in to find out one relatively unknown secret that can result in massive jumps in your business development results.
Dan Kusner is a graduate of Carnegie Mellon University with a BS in Math and a MS in Nuclear Engineering. He was employed by Westinghouse while a student at CMU and subsequently spent more than 30 years in the Commercial Nuclear Business Unit. In 1986, Dan received the Business Unit's highest award for sales achievement. It was a very natural progression when Dan left Westinghouse in 1996 to become Vice President of Peak Performance Management, an affiliate of the Sandler Sales Institute. In 2001, Dan founded his own company, Optimum Business Development, LP.
Today, Dan is a consultant that helps companies increase top-line sales and bottom-line profitability. He teaches an outcome-based negotiation methodology as an alternative to the more typical and less productive positional-based negotiation methodology. Dan specializes in enabling sales professionals to identify personal, non-supportive belief systems and how to replace them with supportive belief systems and new paradigms that remove impediments to achieving success. He teaches and coaches powerful and innovative prospecting methodologies to sales professionals that need to prospect for new opportunities. Finally, he teaches and coaches sales professionals how to use an effective, consultative sales methodology that results in more and better business.