Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Tuesday, January 15, 2008 7:00 PM EST
Patty Kreamer

Imagine being able to find things when you need them...not 3 weeks later. If you've been miserable because clutter and chaos are ruling your life, "But I Might Need It Someday" is for you. Patty's program offers simple, practical solutions on how to organize your life and WIN the clutter battle once and for all! Increase your bottom line and morale and decrease the stress and frustration of disorganization. Uncover the complete process on how to get organized.

  • Learn how to make quick, logical decisions.
  • Find out how to easily maintain the daily flow of paper.
  • Discover a system that will keep your desk free of papers!
  • Implement the E.A.S.Y. system -- Organizing has never been easier.
Speaker Bio

Patty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives.

Author: Patty's first book But I Might Need It Someday helps individuals understand the habits that keep them from organizing their work and lives. Then it shows them how to overcome their natural tendencies and conquer clutter in all its forms once and for all. Her second book The Power of Simplicity will compel you to think before you make choices. This insightful gem will change the way you live your life!

National Speaker Patty creates custom programs for regional and national corporate and association audiences on topics ranging from organizing workspaces to enhancing productivity to creating simplicity in chaotic lives.

Consultant: Patty, a Certified Professional Organizer, works with corporate managers to help them identify gaps in productivity, streamline paper and processes, and help groups of people work better together.

Organizer: Patty helps people say good bye to clutter in their homes and offices. She also helps make moving a breeze for people across the country.
Patty is seen regularly in the media as she shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams.

Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter. Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania's Best 50 Women in Business and one of Pittsburgh's Fastrackers in 2005.

Patty leads the way in spreading the word about how we can be more productive, perform better and simplify our lives.

Start Time:
Wednesday, December 12, 2007 7:00 PM EST
Category: Sales
Steve Parry

Successful sales teams, those exceeding sales goals, have skilled sales management. But often, sales managers, who frequently come from sales, lack the training to help them manage a sales team.

Attendees will gain an understanding of the five basic responsibilities of sales management. In addition, setting sales goals, accountability strategies, coaching techniques and recruitment, interview and hiring ideas will be explored. Attendees will come away with a clear model for sales management.

Speaker Bio

Steve Parry is President of Sales Productivity Consultants, Inc., a sales development consulting firm. SPC specializes in increasing profitable revenues and sales efficiency and effectiveness through evaluations of sales processes, systems and people, business development strategies, and sales and sales management training, consulting, coaching and recruiting.

For over 20 years Mr. Parry has helped sales and professional teams from 1 to 1000 in seven countries become more focused and successful. His dynamic presentation style is engaging, interactive, thought provoking and results oriented. Steve's passion for what he does is visible in all that he does.

Steve is a frequent and highly rated speaker for the Denver, Boulder and West Chambers of Commerce and Small Business Development Centers. He has spoken to highly varied groups including national Building Service Contractors, Colorado Manufactured Housing Association, Rocky Mountain Chapter of the Painting and Decorating Contractors Association, Rocky Mountain Promotional Productions Association, Rocky Mountain Direct Marketers Association, The Business Marketing Association and many others.

Mr. Parry began developing his training and communications skills as an educator in Summit County, Colorado. He has spent over 25 years as a business owner and in the corporate arena, in industrial relations, operations, quality management, training, marketing, sales and sales management. His various roles have provided him the opportunity to speak and train before diverse groups across this country, as well as in Mexico, Canada, Great Britain, Norway, Sweden and Japan.

Start Time:
Tuesday, December 11, 2007 7:00 PM EST
Category: Sales
Townsend Wardlaw

It does not matter how eloquent, persuasive, good-looking, or charismatic you are if you never get the chance to position yourself in front of a prospect—whether in-person or over the phone—to determine if there is a relationship worth pursuing. In most environments, we find that upward of 75% of the total selling effort required is consumed getting the first appointment. This web seminar will discuss an area where sales professionals can dramatically improve their ability to get in front of prospects: appointment setting.

Speaker Bio

Townsend Wardlaw is the Founder and CEO of Three Value Logic Sales Institute. He brings a strong track record of sales leadership with Fortune 500 companies such as AT&T, Lucent, and Avaya.

Townsend has initiated and managed channel relationships with application partners as well as consulting and services organizations including Qwest, Accenture, AT&T Solutions, EDS, Andersen Consulting, and Siebel Systems.

Start Time:
Thursday, December 06, 2007 7:00 PM EST
Category: Marketing
Craig Harrell

Wrapping your prospects' business cards in rubber bands is not a strategy. Join Craig Harrell as he teaches us how to cultivate new relationships and generate incremental revenue as prospects become customers. You will learn how to build a lead nurturing system for those prospects not yet ready to purchase by using handwritten notes, voicemails and short email messages. We'll discuss creative and effective ways to:

  • Leverage your contacts residing in Outlook, Customer Relationship Management systems(CRM), Sales Force Automation systems(SFA), Contact Management Systems (CMS) and Excel lists
  • Initiate new conversations with prospects
  • Jump start stalled sales cycles
  • Reconnect with inactive clients.
Speaker Bio

Craig Harrell, President of Rainmaker Marketing, has over 25 years of experience in sales, marketing and business development; both on the strategic and tactical level. His experience spans many different industries and markets including hardware, software, hospitality and services. Areas of expertise include prospecting systems, C-level sales, email campaigns, 1:1 marketing, database marketing and Customer Relationship Marketing (CRM) solutions. His sales training includes Solution Selling, Strategic Selling, Buyer Focused Selling and SPIN selling. His entire career has been marked by performance-based pay. He has a degree in Marketing from the University of Central Florida.

Start Time:
Tuesday, December 04, 2007 7:00 PM EST
Category: Management
Chris Onan

Join Chris Onan, Managing Director of Appian Ventures, as he reviews financing options available to your business. What kind of funding is appropriate for your venture? Which investors should you approach? Chris will guide you through a range of funding options available to you. Learn what materials you should bring to approach investors, and how to make them professional in nature. You'll come away with great tips, dos and don'ts when obtaining capital.

Speaker Bio

Chris Onan has extensive venture capital experience and enjoys working with entrepreneurial management teams to help sharpen their product definition and their marketing and financial strategies. Chris represents Appian on the board of directors of Tendril and Auctionpay and is a board observer of Thought Equity Motion.

Previously, Chris spent five years as an associate with Wolf Ventures and Roser Ventures, where he had the privilege of working with companies such as: Broadbus Technologies (acquired by Motorola), NextAction Corporation, and Peregrine Semiconductor. Prior to locating to Colorado, he worked as an associate with LEK Consulting, an international strategy consulting boutique.

Chris speaks frequently on entrepreneurial finance at both Denver University's Daniels College of Business and the Leeds College of Business at the University of Colorado, Boulder. He also serves on the board of directors of the Colorado Venture Capital Association. In addition, Chris works actively with the When I Grow Up Foundation and is Northwestern University's alumni admissions council leader for Colorado.

Originally from Minnesota, Chris received a B.A. in Economics from Northwestern University, where he graduated Phi Beta Kappa.

Start Time:
Wednesday, November 28, 2007 7:00 PM EST
Category: Marketing
Bill Cobb

Targeted Tactics® is a management tool that was specifically developed for today's managers who are often left to figure out how to achieve their organization's goals and objectives without the benefit of meaningful direction. It provides a definitive process for working through the myriad of considerations necessary to achieve success, and at the same time it challenges management to employ the disciplined process provided as part of their ongoing planning and budgeting efforts. Not only does the book openly criticize the current practice of "score keeping" but it constructively suggests replacing it with more active "participation."

ReadyTalk participants will have the opportunity to learn the critical components of the Targeted Tactics® Program, giving them a deeper insight into the tactical planning process. This management tool has proven successful in start-up environments, transitioning companies, and Fortune 100 Corporations. Strategy can only be executed if meaningful tactics are defined and integrated. Taking the time to understand the critical steps necessary to define these requirements will enable the listener to recognize, and implement, what is needed for success.

Speaker Bio

William R. ($Bill) Cobb is a successful Fortune 100 Executive who wanted to apply his life's learning and experience to help evolving organizations grow and succeed. Bill has held various management assignments throughout his career, which include the roles of VP & General Manager for a billion dollar division of a Fortune 50 Company and President & CEO of technology start-up companies. Throughout his career, Bill has always grown operating revenues at rates that exceeded the industry norms, acquiring the nickname "$ Bill." He attributes this to his disciplined approach that he inserted into the annual planning and budgeting cycle that connected the actions taken, and the resources applied, to the markets and customers he served. He founded Targeted Tactics® in 2006 as a means to share this knowledge and his experience with developing businesses and to encourage established organizations to adopt and implement an integrated marketing approach. He is the author of "Targeted Tactics," (Transforming Strategy into Measurable Results), the astonishing new business book that provides an in-depth approach to address the gap between strategy and execution.

Start Time:
Thursday, November 15, 2007 7:00 PM EST
Erica Olsen

Have you ever wondered if you're focusing on the right stuff? Or if you've developed a strategic plan that is taking your organization down the correct path? While nothing in life is certain, you can take some of the uncertainty out of strategic activities. Join Erica Olsen, co-founder and VP of Marketing for M3 Planning, as she shares a series of strategy frameworks and best practices you can use as you look towards 2008. As a bonus, Erica will also share some megatrends you don't want to ignore and how you can take advantage of them in your organization.

Speaker Bio

Erica Olsen is the founder and Vice President of M3 Planning, Inc, a strategic planning firm that works with growth-oriented organizations to develop and execute their strategies. Erica holds a BA in Communications and an MBA in International Management from Thunderbird.
Her clients include Miller Heiman, EDAWN, Hallelujah Acres, Austin Radiological Association, Northern Nevada Business Weekly, Washoe County and University of Phoenix. On her way to becoming a serial entrepreneur, M3 Planning is the fourth business she has helped found.
Under her guidance, M3 launched a web-based strategic planning system called MyStrategicPlan.com. With her online strategic planning system, any organization, regardless of size and budget, can build a plan in a matter of weeks (or even days). MyStrategicPlan is just one of several online strategic planning systems developed by Erica’s company M3 Planning. Through M3 Planning’s online client base and onsite strategic planning facilitation work, Erica has developed and reviewed hundreds of strategic plans for organizations across the country.
Most recently, she authored Strategic Planning For Dummies as part of the For Dummies series. In addition to Strategic Planning For Dummies, she has co-authored Strategic Planning Made Easy: A Practical Guide to Growth and Profitability and contributes regular columns to local, regional and national business publications.

She’s frequently tapped to lecture at the University of Nevada, Reno and the University of Phoenix in Reno on management and planning topics. She hosts workshops and has spoken at conferences nationwide.

Start Time:
Wednesday, November 14, 2007 7:00 PM EST
Category: Marketing
Ted Wright

Who are the Influencers? You know them: the person who always has the best recommendation for restaurants, music, books—whatever they are passionate about. Influencer Marketing techniques are based on the concepts of customer satisfaction, two-way dialog and transparent communications.

Ted Wright, founder of Fizz, will share his expertise in word of mouth marketing. He’ll share the nuances of reaching influencers and how you can leverage this marketing phenomenon to boost your organization’s success.

Speaker Bio

Ted Wright is the founder of Fizz, a full service word of mouth agency focused on the beverage and video game markets. Ted is a charter member of WOMMA (Word of Mouth Marketing Association), and active commentator on word of mouth and beverage marketing for a variety of publications and television networks. During the last six years Ted and his team have enjoyed creating successful word of mouth campaigns for such clients as Pabst Blue Ribbon, Tiger Beer, Zuidam Gin, VeeV Spirits, Aguila and a variety of Pernod Ricard brands. Fizz’s 2007 expansion into video games netted projects with Rock Star Games and Sony while allowing its beverage clients greater involvement with their target markets.

When not at work, Ted serves on the University of Chicago’s Graduate School of Business alumni association and enjoys creating puppet shows for his five year old son Abbott.

Start Time:
Thursday, November 08, 2007 7:00 PM EST
Category: Marketing
Rob Simon

You have a successful podcast up and running, and now you want to start making some money from it. But how? What are the ways you can insert audio and video ads into your podcast without alienating your audience? And how should you get it done—do it yourself or use a third-party advertising sales and insertion company? What will you give up in terms of control, content and revenue when you use a third-party? But advertising isn't the only way to make money. Sponsorships, product placements, website banners, PayPal donations, secure subscription feeds, affiliate marketing agreements, pay-per-click—these are many ways you can monetize your podcast. Join Rob Simon, president and founder of BurstMarketing, as he shares his insights and expertise with us.

Speaker Bio

Rob Simon is the founder and president of BurstMarketing, a podcast publishing company that creates, distributes and promotes audio and video podcasts that burst across the new distribution network of portable media devices, from iPods to laptops to cell phones. Rob is a published author and a frequent speaker on new media.

Start Time:
Tuesday, October 30, 2007 6:00 PM EDT
Category: Management
Debra Thompson

A frequent complaint about the strategic planning process is that it produces a document that ends up collecting dust on a shelf—the organization ignores the precious information depicted in the document. How can you make sure that your hard planning work will produce results?

Join Debra Thompson, President of Strategy Solutions, Inc, as she shares twelve practical guidelines for rallying your teams toward strong execution of your new strategic plan.

Speaker Bio

Debra Thompson is President of Strategy Solutions, Inc., a firm that provides strategic planning, market research, facilitation and training services to organizations and communities who want to grow and thrive. Among services to both for-profit and non-profit organizations, her major accomplishments include facilitating local and regional economic development strategic planning initiatives, visioning & planning processes for government consolidations, health care systems and joint ventures, as well as business turnarounds.

Chosen as one of Pennsylvania's Best 50 Women in Business, 2001, she was honored as one of Erie's "Dynamic Dozen" Women Making History in 2003. Recently, Debra was selected as a finalist for the Stevie International Women in Business Award, Technology Innovator category, 2006.