Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Wednesday, November 28, 2007 7:00 PM EST
Category: Marketing
Bill Cobb

Targeted Tactics® is a management tool that was specifically developed for today's managers who are often left to figure out how to achieve their organization's goals and objectives without the benefit of meaningful direction. It provides a definitive process for working through the myriad of considerations necessary to achieve success, and at the same time it challenges management to employ the disciplined process provided as part of their ongoing planning and budgeting efforts. Not only does the book openly criticize the current practice of "score keeping" but it constructively suggests replacing it with more active "participation."

ReadyTalk participants will have the opportunity to learn the critical components of the Targeted Tactics® Program, giving them a deeper insight into the tactical planning process. This management tool has proven successful in start-up environments, transitioning companies, and Fortune 100 Corporations. Strategy can only be executed if meaningful tactics are defined and integrated. Taking the time to understand the critical steps necessary to define these requirements will enable the listener to recognize, and implement, what is needed for success.

Speaker Bio

William R. ($Bill) Cobb is a successful Fortune 100 Executive who wanted to apply his life's learning and experience to help evolving organizations grow and succeed. Bill has held various management assignments throughout his career, which include the roles of VP & General Manager for a billion dollar division of a Fortune 50 Company and President & CEO of technology start-up companies. Throughout his career, Bill has always grown operating revenues at rates that exceeded the industry norms, acquiring the nickname "$ Bill." He attributes this to his disciplined approach that he inserted into the annual planning and budgeting cycle that connected the actions taken, and the resources applied, to the markets and customers he served. He founded Targeted Tactics® in 2006 as a means to share this knowledge and his experience with developing businesses and to encourage established organizations to adopt and implement an integrated marketing approach. He is the author of "Targeted Tactics," (Transforming Strategy into Measurable Results), the astonishing new business book that provides an in-depth approach to address the gap between strategy and execution.

Start Time:
Thursday, November 15, 2007 7:00 PM EST
Erica Olsen

Have you ever wondered if you're focusing on the right stuff? Or if you've developed a strategic plan that is taking your organization down the correct path? While nothing in life is certain, you can take some of the uncertainty out of strategic activities. Join Erica Olsen, co-founder and VP of Marketing for M3 Planning, as she shares a series of strategy frameworks and best practices you can use as you look towards 2008. As a bonus, Erica will also share some megatrends you don't want to ignore and how you can take advantage of them in your organization.

Speaker Bio

Erica Olsen is the founder and Vice President of M3 Planning, Inc, a strategic planning firm that works with growth-oriented organizations to develop and execute their strategies. Erica holds a BA in Communications and an MBA in International Management from Thunderbird.
Her clients include Miller Heiman, EDAWN, Hallelujah Acres, Austin Radiological Association, Northern Nevada Business Weekly, Washoe County and University of Phoenix. On her way to becoming a serial entrepreneur, M3 Planning is the fourth business she has helped found.
Under her guidance, M3 launched a web-based strategic planning system called MyStrategicPlan.com. With her online strategic planning system, any organization, regardless of size and budget, can build a plan in a matter of weeks (or even days). MyStrategicPlan is just one of several online strategic planning systems developed by Erica’s company M3 Planning. Through M3 Planning’s online client base and onsite strategic planning facilitation work, Erica has developed and reviewed hundreds of strategic plans for organizations across the country.
Most recently, she authored Strategic Planning For Dummies as part of the For Dummies series. In addition to Strategic Planning For Dummies, she has co-authored Strategic Planning Made Easy: A Practical Guide to Growth and Profitability and contributes regular columns to local, regional and national business publications.

She’s frequently tapped to lecture at the University of Nevada, Reno and the University of Phoenix in Reno on management and planning topics. She hosts workshops and has spoken at conferences nationwide.

Start Time:
Wednesday, November 14, 2007 7:00 PM EST
Category: Marketing
Ted Wright

Who are the Influencers? You know them: the person who always has the best recommendation for restaurants, music, books—whatever they are passionate about. Influencer Marketing techniques are based on the concepts of customer satisfaction, two-way dialog and transparent communications.

Ted Wright, founder of Fizz, will share his expertise in word of mouth marketing. He’ll share the nuances of reaching influencers and how you can leverage this marketing phenomenon to boost your organization’s success.

Speaker Bio

Ted Wright is the founder of Fizz, a full service word of mouth agency focused on the beverage and video game markets. Ted is a charter member of WOMMA (Word of Mouth Marketing Association), and active commentator on word of mouth and beverage marketing for a variety of publications and television networks. During the last six years Ted and his team have enjoyed creating successful word of mouth campaigns for such clients as Pabst Blue Ribbon, Tiger Beer, Zuidam Gin, VeeV Spirits, Aguila and a variety of Pernod Ricard brands. Fizz’s 2007 expansion into video games netted projects with Rock Star Games and Sony while allowing its beverage clients greater involvement with their target markets.

When not at work, Ted serves on the University of Chicago’s Graduate School of Business alumni association and enjoys creating puppet shows for his five year old son Abbott.

Start Time:
Thursday, November 08, 2007 7:00 PM EST
Category: Marketing
Rob Simon

You have a successful podcast up and running, and now you want to start making some money from it. But how? What are the ways you can insert audio and video ads into your podcast without alienating your audience? And how should you get it done—do it yourself or use a third-party advertising sales and insertion company? What will you give up in terms of control, content and revenue when you use a third-party? But advertising isn't the only way to make money. Sponsorships, product placements, website banners, PayPal donations, secure subscription feeds, affiliate marketing agreements, pay-per-click—these are many ways you can monetize your podcast. Join Rob Simon, president and founder of BurstMarketing, as he shares his insights and expertise with us.

Speaker Bio

Rob Simon is the founder and president of BurstMarketing, a podcast publishing company that creates, distributes and promotes audio and video podcasts that burst across the new distribution network of portable media devices, from iPods to laptops to cell phones. Rob is a published author and a frequent speaker on new media.

Start Time:
Tuesday, October 30, 2007 6:00 PM EDT
Category: Management
Debra Thompson

A frequent complaint about the strategic planning process is that it produces a document that ends up collecting dust on a shelf—the organization ignores the precious information depicted in the document. How can you make sure that your hard planning work will produce results?

Join Debra Thompson, President of Strategy Solutions, Inc, as she shares twelve practical guidelines for rallying your teams toward strong execution of your new strategic plan.

Speaker Bio

Debra Thompson is President of Strategy Solutions, Inc., a firm that provides strategic planning, market research, facilitation and training services to organizations and communities who want to grow and thrive. Among services to both for-profit and non-profit organizations, her major accomplishments include facilitating local and regional economic development strategic planning initiatives, visioning & planning processes for government consolidations, health care systems and joint ventures, as well as business turnarounds.

Chosen as one of Pennsylvania's Best 50 Women in Business, 2001, she was honored as one of Erie's "Dynamic Dozen" Women Making History in 2003. Recently, Debra was selected as a finalist for the Stevie International Women in Business Award, Technology Innovator category, 2006.

Start Time:
Wednesday, October 24, 2007 6:00 PM EDT
Category: Marketing
Andy Goodman and R. Christine Hershey

IQ Test LogoSometime soon, your Eye-Q is going to be tested. It could happen when new pages are added to your website, when the next issue of your newsletter is assembled, or when you run your next ad. Whatever the reason, when someone puts a prospective piece of public communication under your nose and asks, "What do you think?" your Eye-Q is on the firing line. And when these moments of judgment invariably arrive, how much expertise do you bring to bear? How confident are you in your ability to distinguish between designs that will attract attention versus those that could drive it away? In short: just how smart are your eyes?

Join Andy Goodman and R. Christine Hershey, co-creators of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes for a lively one-hour crash course in graphic design. Learn the fundamentals of good design and help your organization present a smarter look to people who should be looking at you.

Speaker Bio

A communication consultant, author and trainer based in Los Angeles, Andy Goodman specializes in helping nonprofits, foundations, government agencies and educational institutions reach more people more effectively. As a nationally-recognized public speaker, Andy regularly delivers presentations including, "The Four Connecting Points," "Storytelling as Best Practice," "Why Bad Ads Happen to Good Causes", and "Dramatically Better Meetings". He publishes a monthly newsletter, Free-Range Thinking, that profiles best practices in public interest communications and is author of the books Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. Andy was recently selected by Al Gore to train 1,000 volunteers who will deliver presentations on global warming around the U.S. in 2007.

R. Christine Hershey is the founder and catalyst for Hershey|Cause, guiding its overall strategic and creative vision. Passionate about "Communications for Good", she consults regularly with CEOs and senior executives throughout the country, advising on positioning, identity and strategy. Her experience in both the corporate and philanthropic sectors includes such Fortune 500 companies as Disney, Wells Fargo, and AT&T (Cingular) as well as the World Health Organization, the Institute of Medicine and The Nature Conservancy.

As an author and expert, Chris' work has appeared in the Stanford Social Innovation Review, The New York Times and The Chronicle of Philanthropy. As a publisher of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes, Chris has helped educate the philanthropic sector regarding best practices. Her first book, the Communications Toolkit, published in 2005, has been distributed in all 50 states, 24 countries and across six continents.

Start Time:
Thursday, October 18, 2007 6:00 PM EDT
Mike O'Neil

Mike will be presenting the power of networking in a combined on-line and off-line strategy. He will bring to the group little known and highly powerful elements of making the most of networking events, getting results from on-line networking (such as LinkedIn) and the tremendous power of the combination of the two. Mike has held over 125 networking events and 35 LinkedIn Workshops and Web Seminars playing to an audience of over 12,000 in the 4 years Integrated Alliances has been operating.

Speaker Bio

Mike O'Neil is the epitome of a go-getter. As a tech consultant and business strategist, Mike creatively arranged private networking events to promote his services and link various tech organizations together to grow his clients' businesses. Mike steadily created a vast network of service providers and other B2B organizations and began to develop the powerful networking events which focused on the core mission of what would become Integrated Alliances: a venture to bring people and business together in a vibrant atmosphere.

Subsequently in November of 2003, Mike founded Integrated Alliances, LLC to serve that niche as a business networking and events company. Originally formed to include the Telecom and Internet industries, IA has grown to include other sectors such as web development, hosting, marketing and other business services. Today, IA has a network of over 7,500 business professionals and is recognized as one of the fastest growing business and technology networking events companies in Colorado.

When he's not networking, Mike's passion is spending time with his energetic 8 year old son, Brendan. Mike also enjoys live music and classic automobiles like his old Z-28, Mustang convertible and Shelby GT500.

Start Time:
Tuesday, October 16, 2007 5:00 PM EDT
Kathy Larson

Quality or compliance audits are one of the most powerful tools available to a franchisor. Yet many franchise systems experience little or no improvement from their audits. This session will focus on the design, process and technology of a quality or compliance audit and how to get the biggest benefit for your franchise system.

Speaker Bio

This month's speaker is brought to you by Xegy.

Kathy Larson co-founded the company behind Xegy/Franchise Roadmap in 1998. The company has pioneered Software as a Service (SaaS), mobile technologies, and offline reporting for process management. Larson has 25 years of experience consulting in the areas of sales, branch operations, performance management, certification processes, and customer service with organizations including Kinko's, Boston Market, Grease Monkey, and Safeway Restaurant Group.

Start Time:
Tuesday, October 09, 2007 6:00 PM EDT
Category: Marketing
Moderator: Kris Smith

Join Kris Smith, Paul Barron and Rob Simon as they discuss communication with people on the go. Listen to the experts as they show you how the simple technique of podcasting—delivering your message to listeners on their schedule—can help extend your reach, create more leads, educate your staff and communicate more effectively. Each speaker will bring his unique insider's perspective of podcasting and share how businesses can benefit from this useful application.

Speaker Bio

Kris Smith is Founder and CEO of Palegroove.com. On February 17, 2005, Kris opened Palegroove Studios, the first podcast production company. Since then Palegroove Studios has consulted and produced podcasts for many clients including MTV Networks, NASCAR racing teams and NFL Players. Smith has also authored articles for podcasting websites, been interviewed and highlighted by numerous media on the topic like The New York Times, NBC, FOX and Detroit Free Press.

Rob Simon is the founder and president of BurstMarketing, a podcast publishing company that creates, distributes and promotes audio and video podcasts that burst across the new distribution network of portable media devices, from iPods to laptops to cell phones. Rob is a published author and a frequent speaker on new media.

Paul Barron is an expert in understanding the dynamics of a very special industry—one that focuses entirely on the comfort levels of consumers. Paul has more than 12 years experience in online new media development and has launched new media web-based content and vertical solutions for a business to business community with revenues of more than half a trillion dollars.

Start Time:
Friday, September 28, 2007 5:00 PM EDT
Ken Molay

Ken Molay, president of Webinar Success, presents tips to help you become a more effective online speaker. Presenting on a webcast or webinar is fundamentally different from speaking in front of an in-room audience. Since you and your audience cannot see each other, your vocal style and the way you interact with the web conferencing software determines how you are perceived.

You will learn how to prepare a presentation that complements the web environment and how to deliver it with confidence and professionalism. Discover ways to consciously adjust your vocal style in order to build rapport with your audience. Identify common presentation errors that can detract from your message.

As an added benefit, attend this event and receive a free speaker evaluation form that can be used to help identify strengths and weaknesses in your own presentation style.

This seminar is appropriate for anyone who delivers public presentations over the web. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new communications medium. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.

What the audience will learn:

  1. How to set up your physical environment for an online presentation
  2. Tips and tricks for improving your vocal style
  3. How to script and practice a presentation to build comfort and confidence
  4. Common presentation errors that drive your audience crazy
  5. How to work with online slide presentations
  6. Effective audience interaction techniques
Speaker Bio

Ken Molay has been producing and delivering business webinars since 1999. His background in public speaking, radio, stage acting, and corporate training has given him a unique perspective on what it takes to create and deliver compelling and effective presentations.

Ken has a background in software development and marketing, working for companies such as Advanced Micro Devices, Syntelligence, Blaze Software, Brokat, HNC Software, and Fair Isaac. He has acted as development manager, product manager, and product marketing manager. In more than 20 years of professional experience, Ken has presented public sessions at numerous industry conferences, as well as presenting information to customers, sales prospects, industry analysts, and the press.

Currently Ken offers consulting services through his company Webinar Success. He also maintains the industry's only vendor-independent blog dedicated solely to issues, news, and tips related to web conferencing and its applications.