This web seminar will focus on the practical issues of creating and implementing a results-oriented marketing program that will also capture the interest of the investment community. Two of Scenario d's founders, Michael Lenzini and Dr. John Burnett, offer insights and practical advice gleaned from the experience and research of the entire Scenario d team.
In this workshop you will learn:
- How to focus your marketing efforts on the most promising and valuable market segments
- How to create the absolute best marketing offers to those market segments
- How to create a low-cost, high impact marketing mix
- The best way to gather and analyze data on your prospects and customers
- Online marketing tools that really work
- What separates a good marketing plan from a bad one